the aid library

Graham Mytton; Peter Diem; Piet Hein van Dam

New Delhi et al.: Sage (2016) 3rd ed., xvi, 281 pp., glossary p.260-72, bibliogr. p.273-5, index

ISBN 9789351506430 (pbk); 9789353280178 (online)

Other Editions: 1st ed.: Handbook on Radio and Television Audience Research. Paris: UNICEF and UNESCO, 1993; 2nd ed.: Handbook on Radio and Television Audience Research. London: BBC World Service, UNICEF and UNESCO, 1999

"This book outlines all the methods for conducting research—both active and passive as well as quantitative and qualitative—in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and ... more

"Radio has played a pivotal role in situations of conflict, crisis, change and development on the African continent. Local radio stations are as important as international broadcasters being both the barometers and agents of change. This text examines African radio broadcast cultures." (Publisher)

"This book is the first to offer a global perspective on the unique contemporary media phenomenon of transnational television channels. It is also the first to compare their impact in different regions of the globe. Revealing great richness and diversity across some of the world’s main geocultural... more

Media audience research: a guide for professionals

African broadcast cultures: radio in transition

Transnational television worldwide: towards a new media order