The vital drop: communication for polio eradication in India
New Delhi et al.:
Sage
(2008), xviii, 319 pp., abbrev. p.x-xiii, glossary p.295-304, bibliogr. p.305-311, index
ISBN 978-81-7829-866-5
"This book records the communication journey that began in 2002 through important innovations aimed at including segregated and marginalised populations, as well as a very successful mass media campaign featuring cine star Amitabh Bachchan. An important lesson learnt was that for any public health communication to be successful, it had to be data driven. At the same time, it was essential for the initiative to generate data to demonstrate its effectiveness. Communication which was once regarded a 'soft science' has now evolved to the extent that it can generate data that is verifiable and drives the intervention further." (Back cover)
Contents
1 India and the global commitment to eradicate polio, 7
2 Setting the stage for polio eradication in India, 35
3 Partnership, advocacy and mass media, 59
4 The social mobilisation network, 95
5 The underserved strategy, 145
6 The Bihar story: innovations in social mobilisation, 181
7 Shutting the door on polio: other experiences, 215
8 Evidence to drive communication, 255
Conclusion: the end of polio? 283
2 Setting the stage for polio eradication in India, 35
3 Partnership, advocacy and mass media, 59
4 The social mobilisation network, 95
5 The underserved strategy, 145
6 The Bihar story: innovations in social mobilisation, 181
7 Shutting the door on polio: other experiences, 215
8 Evidence to drive communication, 255
Conclusion: the end of polio? 283
