Visual methodologies: an introduction to researching with visual materials
Los Angeles:
Sage
(2023) 5th ed., xv, 454 pp., many illustr., bibliogr. p.399-438, index
ISBN 978-1-5297-6719-3 (pbk)
Other Editions: 1st ed. 2001, 2nd ed. 2007
"Whatever level of experience you have, this classic text will provide you with the key skills you need to complete a visual methods research project, understand the rationale behind each step, and engage with the contexts and power relations that shape our interpretation of visual images. With a clear step-by-step approach that is easy to dip in and out of, the book features: key examples in every methods chapter to demonstrate how the methods work in practice and with different visual materials; 'focus’ and ‘Discussion’ features that help you practice your skills at specific parts of the methods and understand some of the method’s complexities; guidance on researching using digital visual media, such as Instagram and TikTok, integrated throughout the book." (Publisher)
Contents
1 How to use this book, 1
I. CONTEXTS
2 Researching with Visual Materials: A Brief Survey of Conceptual Debates, 15
3 A Critical Visual Methodology, 46
II. DESIGN
4 Understanding Visual Research Ethics, 73
5 Designing a Visual Methods Research Project, 90
6 How to Find, Format, Reference and Reproduce Images, 105
III. METHODS
7 Compositional Interpretation: Looking with a ‘Good Eye’, 117
8 Content Analysis and Cultural Analytics: Finding Patterns in What You See, 148
9 Semiology: Making Sense of Signs, 170
10 Discourse Analysis I: Text, Intertextuality and Context, 214
11 Discourse Analysis II: Instituitions, Objects and Displays, 249
12 Interviews and Ethnographies: Studying Audiences, Fans and Users, 284
13 Making Images as Research Data: Documentation, Elicitation and Participation, 320
14 Applying Digital Methods to Digital Images, 354
IV. ENGAGEMENT
15 Using Images to Make Research Findings Engaging, 377
I. CONTEXTS
2 Researching with Visual Materials: A Brief Survey of Conceptual Debates, 15
3 A Critical Visual Methodology, 46
II. DESIGN
4 Understanding Visual Research Ethics, 73
5 Designing a Visual Methods Research Project, 90
6 How to Find, Format, Reference and Reproduce Images, 105
III. METHODS
7 Compositional Interpretation: Looking with a ‘Good Eye’, 117
8 Content Analysis and Cultural Analytics: Finding Patterns in What You See, 148
9 Semiology: Making Sense of Signs, 170
10 Discourse Analysis I: Text, Intertextuality and Context, 214
11 Discourse Analysis II: Instituitions, Objects and Displays, 249
12 Interviews and Ethnographies: Studying Audiences, Fans and Users, 284
13 Making Images as Research Data: Documentation, Elicitation and Participation, 320
14 Applying Digital Methods to Digital Images, 354
IV. ENGAGEMENT
15 Using Images to Make Research Findings Engaging, 377
