"This PR Handbook has been designed to provide professionals handling public relations and communication activities of corporate houses with a practical and readily useable guide to initiate a public relations program. Numbers of professional tips and issues have been extracted from various professional documents. In paging through the handbook, you will see that the text is supported with a variety of checklists that will provide additional information useful in your public relations work. The handbook explicitly draws on the work and experience of Media and PR strategy development by numerous professional organizations. The issues and checklists have been incorporated in the handbook keeping the corporate PR professionals' existing need in mind. Through a number of informal and formal meetings with corporate PR professionals and gatekeepers of print and electronic media, PR professionals' major needs and priorities have been identified." (Preface)