"UNICEF East Asia and Pacific Region (EAPR) projects on young people's participation in the media to date have focused on teaching young people new media skills, educating them about child rights issues, encouraging them to have an opinion on issues facing them and their communities and creating a platform for them to "speak out" and have their voices heard through radio, print and television media. The most visible and successful programs would appear to be the ones that incorporate the ideals of "genuine and effective" participation. That is, they create an environment whereby young people are involved in every step of the process from planning to production to evaluation. The main challenges ahead facing "genuine and effective" participation in the media are: getting adults to "let go", creating an environment at school, home and in the community where young people's participation in the media is encouraged and taken seriously and generating enough funds for a sustainable and successful projects. To overcome these challenges more promotion and education on young people's participation in the media and elsewhere is needed to create a more enabling environment." (Executive summary, pages 4-5)