"This publication provides readers with fresh insights into the practice of participatory educational communication. The first section explores the educational potential of community media, reaching from participatory radio campaigns in Sub-Saharan Africa to school radios in Brazil. The second secti
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on, "stories of learning", shows the power of experience-based stories through interviews with community stakeholders or through drama and other cultural forms. The third section, "Praxis in Latin America", emphasises the centrality of popular and engaging formats, the importance of blended approaches, and the role of mobile and social media in reinforcing and complementing community-based broadcasting. The fourth section, "Praxis in the Commonwealth", examines strategies for enabling participation, experiences of collaboration at the local level, and the importance of assessing programme outcomes. The final section looks at how broadcasters and other community-based groups can make use of the voice and text functions of mobile telephones across different aspects of educational programming, including content provision, programme logistics and learner support." (CAMECO Update 2-2012)
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"The message matrix facilitates local stakeholder groups and community members to take an active, empowered role in content development for an educational communication programme. The method enables active participation of target audiences and stakeholder groups in the identification, analysis and r
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esolution of problems affecting the community. Use of the matrix underscores the significance of proactively and vigorously involving all stakeholders and leveraging their wealth of knowledge and experience. The message matrix helps to ensure that key messages of the programme — its core learning objectives — originate from people themselves rather than from outside experts or policy makers. Likewise, it helps to ensure that communication programmes are developed within proper cultural frameworks and in ways that engage stakeholders throughout and across the process of programme design, from setting overall objectives to framing key messages. The use of the matrix — for example, in a programme design workshop — anchors a participatory and consultative process that addresses existing and desired knowledge, attitudes and practices. The matrix helps to identify, analyse and classify audience behaviour, making it easier to provide relevant, well-defined and practicable solutions in the form of positive behaviours and demonstrable benefits that will motivate listeners to take action." (Pages 99-100)
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"The Government of India has recognized community radio through its guidelines in 2002 and amended guidelines in 2006. Yet, in the domain of community media, a large gap remains between policy and practice. Communities from the media dark regions of India continue to struggle to get their voices hea
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rd and to receive critical and locally relevant information. Their voices remain absent in an environment dominated by the mainstream media, disseminating only entertainment and national level or state level information. This publication brings some of these voices to the foreground. It includes pieces by some of the community radio practitioners who have been engaging with their communities for many years at the grassroots level, and address issues critical to community radio, such as capacity building, sustainability, technology and other aspects of their experience. It also includes write-ups by specialists from various other fields who have contributed to equally critical aspects of community radio, such as copyright issues, policy perspectives, knowledge sharing and capacity building." (Foreword)
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