"This manual is intended for persons whose media organization has asked them to plan and present training programs. Our main concern is with programs where employees are taken out of their normal assignments to attend activities aimed at helping them learn new skills or develop their existing skills. We recognize that a great deal of training in the media takes the form of on-the-job training. No doubt you are familiar with the situation in which someone skilled in a job shows a novice how to do the work. This manual is less concerned with this form of training, although it is discussed briefly in section six." (Foreword)