Brand Bollywood: A New Global Entertainment Order
New Delhi: Sage (2006), 226 pp.
Contains index
Signature commbox: 317:50-General 2006
"Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development." (Publisher description)
1 First Day First Show, 19
Perishable Commodity -- Delivery Platforms -- Integrated Solutions
2 One Size Fits All, 39
Vanishing Formulas -- Market Research -- Missing Links
3 Distribution Is God, 58
Growth Drivers -- Distributors’ Dilemma -- Video Boom
4 Riding the Air Waves, 77
Tuning In -- Niche Channels -- Digital Migration
5 Battle of the Screens 97
Personal Computers -- Animation and Gaming -- Mobile Telephony
6 Let the Music Play On, 117
Signposts -- Partnering Progress -- Music Theft
7 Crime and Punishment, 136
Government Intervention -- Borderless Crime -- Content Regulation
8 Rise of Consuming Classes, 154
Consumption Patterns -- Technology Effects -- Big Picture
9 Reviving Lost Mojo, 174
Shifting Paradigms -- Regulatory Intervention -- Last Mile Environment
10 Back to the Future, 195
Portfolio Management -- Global Powerhouse -- Road Map Ahead
Perishable Commodity -- Delivery Platforms -- Integrated Solutions
2 One Size Fits All, 39
Vanishing Formulas -- Market Research -- Missing Links
3 Distribution Is God, 58
Growth Drivers -- Distributors’ Dilemma -- Video Boom
4 Riding the Air Waves, 77
Tuning In -- Niche Channels -- Digital Migration
5 Battle of the Screens 97
Personal Computers -- Animation and Gaming -- Mobile Telephony
6 Let the Music Play On, 117
Signposts -- Partnering Progress -- Music Theft
7 Crime and Punishment, 136
Government Intervention -- Borderless Crime -- Content Regulation
8 Rise of Consuming Classes, 154
Consumption Patterns -- Technology Effects -- Big Picture
9 Reviving Lost Mojo, 174
Shifting Paradigms -- Regulatory Intervention -- Last Mile Environment
10 Back to the Future, 195
Portfolio Management -- Global Powerhouse -- Road Map Ahead
