"A Moving Faith captures the dynamic shift of Christianity to the South and portrays a global movement that promises prosperity, healing, empowerment, and gender equality by invoking neo-Pentecost
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al and Charismatic resources. It postulates that neither North America nor Europe is the current center of the Christian faith. The book provides a detailed overview of how migration of Christians from the South enriches the North, for instance, Pope Francis brings newness, freshness, and the vigor characteristic of the South. While describing Christianity’s growth in the South, it suggests that, in fact, there is no center for this global faith. It explores this great move of Christianity by focusing on representative mega churches in South Korea, Brazil, Peru, Ghana, Nigeria, Australia, India, and the Philippines." (Publisher description)
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"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, thi
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s text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology." (Publisher description)
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"The Handbook of Communication Ethics serves as a comprehensive guide to the study of communication and ethics. It brings together analyses and applications based on recognized ethical theories as well as those outside the traditional domain of eth
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ics but which engage important questions of power, equality, and justice. The work herein encourages readers to make important connections between matters of social justice and ethical theory. This volume makes an unparalleled contribution to the literature of communication studies, through consolidating knowledge about the multiple relationships between communication and ethics; by systematically treating areas of application; and by introducing explicit and implicit examinations of communication ethics to one another. The Handbook takes an international approach, analyzing diverse cultural contexts and comparative assessments. The chapters in this volume cover a wide range of theoretical perspectives on communication and ethics, including feminist, postmodern and postcolonial; engage with communication contexts such as interpersonal and small group communication, journalism, new media, visual communication, public relations, and marketing; and explore contemporary issues such as democracy, religion, secularism, the environment, trade, law, and economics. The chapters also consider the dialectical tensions between theory and practice; academic and popular discourses; universalism and particularism; the global and the local; and rationality and emotion." (Publisher description)
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"¿Por qué hay tantos teleapóstoles en Guatemala? Me conformo con presentar siete líneas de investigación que nos ayudarán a responder esta pregunta. Para responder adecuadamente, también habría que contrastar la experiencia guatemalteca con
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otras experiencias latinoamericanas, especialmente la brasileira.
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"This article will describe the impact of North American religious television in two very different Latin American contexts: Guatemala in Central America and Brazil in South America. From these common North American roots, Guatemala and Brazil provide contrasting case studies of how religious entrep
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reneurs struggle to place their messages in the media marketplace. Guatemala provides a study in marginality: despite having built impressive religious institutions, Guatemala’s Pentecostal television preachers have had little success in getting their message before the general populace on commercial television. Guatemala’s highly fragmented social and ecclesial climate has led to fierce competition for the loyalty of the faithful between religious entrepreneurs who have only limited impact in the larger society. Brazil, on the other hand, provides examples of Pentecostal preachers who have built successful religious franchises that have accumulated sufficient resources to finance major incursions into the commercial media. The concluding section will explore how symbolic goods are marketed in today’s global religious supermarket." (Introduction, page 49)
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