"The communication strategy used by the British Council on Climate Cool Campaign for Climate Champions of Indonesia is very positively accepted and effective. Almost all of the responses from the interviewees agreed and were alarmed with the effects of climate change and quick action must be impleme ... nted. All resource persons, both external and internal, agreed that the solutions to climate change start with every individual and everybody needs to contribute to combating climate change. The external resource persons who were all Climate Champions of Indonesia agreed that having a lot of network in creating programs for climate change solutions can give you greater impact. Based on the researcher’s findings is the communication strategy of the British Council’s CCC, on the young Climate Champions of Indonesia. It is important that the young delegates will develop the emotional urge to have to change present conditions (affective), and with the necessary knowledge, understanding, and perceptions about the issue (cognitive) and imperative change in behavior on how to combat climate change (conative). According to the Director of Climate Program, solutions to climate change must come from a leader, “leadership is very crucial. There are a lot of people out there who are very keen to do things with climate change, but only those who have leadership qualities are most likely the ones to be successful. Any project will involve other people and therefore they need to demonstrate and have leadership. If they will be working on their own they’ll be less effective so leadership is very important along with teamwork, but leadership is something which is fundamental to the success of the program and to reach the numbers of people that we hope to reach through the project." (Conclusion, page 229) more

"This book examines the way in which SDG initiatives have been disseminated by mainstream media, in government discourse and by NGO’s, charitable organisations, and campaign groups. It questions to what extent sustainability narratives are being supported and how they are represented; how saving t ... he environment can be made pertinent to someone who has no access to clean food or running water; and why local initiatives (in which indigenous populations are making a real difference) are overshadowed by multinationals whose attempts to rectify the damage their goods have done gains more credible reportage." (Publisher description) more