"This publication aims to analyse China’s soft power strategies in selected ASEAN countries and issue recommendations for Germany and the European Union (EU) in this field. The subject of China’s grow ing influence on a global scale is of the highest importance for decision-makers and interested observers across the Asia-Pacific region, Europe, and beyond." (Foreword)
1. INTRODUCTION, 1
2. KEY FINDINGS - REGIONAL OVERVIEW
Governance and Diplomatic Influence / Sasiwan Chingchit, 10
Education and Cultural Influence / Céline-Agathe Caro, 18
Influence in the Media / Miriam Fischer, 26
Economic Influence / Isabel Weininger, 32
3. CASE STUDIES
Cambodia / KAS Office Cambodia, 40
Malaysia / Ngeow Chow-Bing, 50
Singapore / KAS Regional Programme Political Dialogue Asia, Singapore, 62
Thailand / KAS Office Thailand, 76
Vietnam / Pham Sy Thanh, 90
4.SUMMARY ANALYSIS AND CONCLUDING OBSERVATIONS
Summary Analysis, 100
Concluding Observations: Is China's Soft Power Projection Successful in the Five Southeast Asian Countries of this Study? 106
5.POLICY RECOMMENDATIONS FOR GERMANY AND THE EU115
Policy Recommendations for Germany and the EU, 116
APPENDIX
China's Perspective on Governmental Cooperation with ASEAN and its Members, 124
Main Sources for the Figures and Tables, 128