"This book offers an in-depth view of how intricate and intractable conflicts can be and how the communicative aspects of conflict are equally challenging. The author reviews and guides readers through classic and contemporary analysis in the field, providing a truly interdisciplinary work. Handbook
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of Conflict and Peace Communication is divided into five navigable sections - Theory Development, Method Development, Traditional/Digital Media and Peace and Conflict, Case Studies, and Innovative Approaches - that help illuminate workable and innovative peace communication strategies relevant to today's conflicts. Readers will also find: informative contributions from a collection of outstanding scholars, practitioners, and activists; comprehensive explorations of past conflict communication theory in the context of contemporary theory; practical tools to navigate complex local and global conflicts; in-depth examinations of strategies of peace communication from the margins that acknowledge and elevate solutions for and from the most vulnerable." (Publisher description)
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"This study examined the relationship between exposure to Bollywood movies and job-seeking behavior of South Asian females. Using survey data collected from 132 female participants, we explored the effects of exposure to Bollywood movies on job search self-efficacy, enjoyment and job-seeking behavio
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r of South Asian females living in the United States, Canada, United Kingdom, Germany, India, and Pakistan. We also applied a structural equation model to examine the role of enjoyment and job search self-efficacy in mediating the relationship between frequency of exposure to Bollywood movies and job-seeking behavior. Results indicated that exposure to Bollywood movies was positively related to enjoyment and job-seeking behavior of the female viewers of Bollywood movies. We also found a significant relationship between job search self-efficacy and job-seeking behavior. Our study offers a significant insight into the role of entertainment narratives in influencing the behavior of South Asian female audiences that hitherto remained a neglected group in media effects research." (Abstract)
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