"The markets we do include are a very diverse bunch, from the very closed and politically tightly controlled such as Laos; through a large number of nations on the African continent which have seen a sudden improvement in digital infrastructure thanks to the landing of several new submarine intercon
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tinental fibre optic cables over the past few years; and not forgetting markets like Trinidad & Tobago, which seems to enjoy a large choice of TV channels to serve a relatively modest population; or indeed Iran, fresh from its welcome back into the international fold following the suspension of UN sanctions in January 2016. For each market, we give some economic data sourced from the IMF, as well as our estimates and forecasts for advertising expenditure and growth in its ad market to 2018. We also provide a short commentary setting out an overview of the media market in question." (Page 1)
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"This report gives forecasts for online video spend and consumption, where available, for 40 markets in which online video is at varying stages of development. From markets such as Singapore, where 85% of the population claims to access online video (according to GlobalWebIndex, 2014), to countries
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where online video is still in its early stages of growth, what we see is that online video consumption has risen sharply over the past few years and has begun to attract budget-switching from TV advertising. TV remains, of course, the world’s most popular advertising channel, and will be so for some years yet. Nevertheless, networks and studios are having to adapt to the new importance of digital." (Introduction, page 1)
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"This report surveys the changing patterns of media consumption in 65 countries across the world, and forecasts how the amount of time people allocate to different media will change between 2014 and 2017. It measures the amount of time spent reading newspapers and magazines, watching television, lis
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tening to the radio, visiting the cinema, using the internet, and viewing outdoor advertising while out of the home. Note that the extent of information available varies considerably from market to market. For some countries we have a full breakdown of consumption figures across all media, with separate figures for desktop and mobile internet, with historical figures back to 2010 and forecasts to 2014, plus monthly breakdowns for consumption across the year, and hourly breakdowns for consumption across the day. For a few countries there is very little research on media consumption trends, so we are able to present only a limited set of figures. We expect the scope of the report to expand in future editions, both by adding new countries and by providing more details for countries where information is currently sparse." (Introduction)
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"This dissertation examines international aid in support of Afghan media from fall 2001 to fall 2004 as a case study to interrogate the notion of “media transition” and its underlying assumptions. It examines how development organizations such as the United Nations, bilateral aid agencies such a
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s the U.S. Agency for International Development, and non-governmental agencies created the institutional structures that define and support the practice of media transition. It analyzes how the nascent Afghan state media institutions and non-governmental organizations dedicated to media reconstruction negotiated and mobilized the discourse of media transition to further their own aims. It also analyzes how changing political considerations, media production and dissemination outlets, and media producers’ own sense of mission affected the production of a series of radio programs designed to promote Afghan political transition. This dissertation argues that democracy should not be treated as a self-evident goal for media transitions, but should be viewed as a discursive process that shares many of the same concerns as development communications, and that mobilizes a transnational public sphere." (Abstract)
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