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2

Text search: Angela Bradbery

Featured

Free Access

0

Key Guidance

1

Topics

Communication for Social Change

2

Public Interest

2

Theories of Change

2

Digital Activism, Cyber Advocacy

1

Media Advocacy, Media Activism

1

Campaign Strategies

1

Campaigning: Planning & Implementation

1

Strategic Communication Planning

1

Social Norms

1

Language

English

2

Document type

Guides, Toolkits, Manuals

2

Authors & Publishers

Bradbery, Angela

2

Christiano, Ann Searight

2

Routledge

2

Media focus

General, Focus on Several Media Types

2

Publication Years

2020-2025

2

Output Type

Book Trade Publications

2

External Link (16)

Google Scholar (12)

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Public Interest Communications: Strategy for Changemakers
Key Guidance

Ann Searight Christiano, Angela Bradbery

Oxford: Routledge (2025), 357 pp.

"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises ... and real-world examples undergirded by theories and research from a range of academic disciplines: social and cognitive science, communications, systems thinking and human-centered design. The authors provide step-by-step frameworks for practicing public interest communications and illustrate each framework with diverse voices through practitioner interviews. Through a focus on equity and ethics, the book helps readers acquire the mindset of a public interest communicator. This book is an ideal resource for students in strategic communications, health and environmental communications, public relations, journalism, social entrepreneurship, political science and advertising, programs, and in public interest communication courses specifically, who wish to promote lasting change on issues that advance the greater good." (Publisher description) more

External Link (19)

Google Scholar (12)

Add to my commbox

Public Interest Communications: Strategy for Changemakers

Ann Searight Christiano, Angela Bradbery

New York; London: Routledge (2025), xii, 344 pp.

"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises ... and real-world examples undergirded by theories and research from a range of academic disciplines: social and cognitive science, communications, systems thinking and human-centered design. The authors provide step-by-step frameworks for practicing public interest communications and illustrate each framework with multiple perspectives through practitioner interviews. Through a focus on fairness and ethics, the book helps readers acquire the mindset of a public interest communicator. This book is an ideal resource for students in strategic communications, health and environmental communications, public relations, journalism, social entrepreneurship, political science and advertising, and in public interest communication courses specifically, who wish to promote lasting change on issues that advance the greater good. Accompanying online materials include worksheets and links to further resources such as videos and podcasts." (Publisher description) more

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