Development communication in action: building understanding and creating participation
Oxford:
University Press of America
(2000), 325 pp., tables, index, bibliogr. p.285-313
"Addressing the use of communication (interpersonal, folk, traditional, group, organizational, and mass media) in the development process, this book discusses some of the conceptual and theoretical basis for integrating communication effectively into development plans and execution. It also examines the rationale and practical necessity for such integration, and uses case studies to demonstrate how to positively take advantage of communication potentials and possibilities while avoiding possible dysfunctions." (https://eric.ed.gov)
Contents
I. HISTORICAL/CULTURAL
1 Development, Social Change, and Development Communication: Background and Conceptual Clariflcation / Andrew A. Moemeka, 1
2 Communication and Development: Everyone's Problem / Hamid Mowlana, 17
3 Development Communication: Interplay of Knowledge, Culture and Power / Wilmal Dissanayake, 39
II. THEORETICAL/OPERATIONAL
4 Religion, Development and Conmiunication: A Proposal for taking a Communication Perspective / W. Bamett Pearce, 53
5 Communication in the Service of Social Change: Identifying Fundamental Hurdles / Andrew A. Moemeka, 69
6 Development Conmiunication Flanning for Social Change / Andrew A . Moemeka, 101
7 Development Communication: Strategies and Methods / Andrew A . Moemeka, 115
8 Development and Mass Communication: Effective Use of the Mass Media in Rural Development and Social Change / Andrew A. Moemeka, 133
9 Development Joumalism: The Role of the Print Media in development and social change / Olatunji Dare, 161
10 Communication, Organizational Management and Industrial Development / John Parrish-Sprowl, 179
11 Ethical Considerations in Development Communication / John Parrish-Sprowl, 203
III. CASE STUDIES
12 Rural Radio Broadcasting for Health Education: Audience Participation and Message Effectiveness [Nigeria] / Andrew A. Moemeka, 219
13 Uniculturalism and Quasi-Enterprises: A Lesson in National Development [China] / Yanan Ju, 247
14 Investigating Development Communication Constraints: Spousal Abuse among Low-Income Employees at an Institution of Higher Leaming [Nigeria] / Noma Owens-Ibic, 267
Epilogue, 281
1 Development, Social Change, and Development Communication: Background and Conceptual Clariflcation / Andrew A. Moemeka, 1
2 Communication and Development: Everyone's Problem / Hamid Mowlana, 17
3 Development Communication: Interplay of Knowledge, Culture and Power / Wilmal Dissanayake, 39
II. THEORETICAL/OPERATIONAL
4 Religion, Development and Conmiunication: A Proposal for taking a Communication Perspective / W. Bamett Pearce, 53
5 Communication in the Service of Social Change: Identifying Fundamental Hurdles / Andrew A. Moemeka, 69
6 Development Conmiunication Flanning for Social Change / Andrew A . Moemeka, 101
7 Development Communication: Strategies and Methods / Andrew A . Moemeka, 115
8 Development and Mass Communication: Effective Use of the Mass Media in Rural Development and Social Change / Andrew A. Moemeka, 133
9 Development Joumalism: The Role of the Print Media in development and social change / Olatunji Dare, 161
10 Communication, Organizational Management and Industrial Development / John Parrish-Sprowl, 179
11 Ethical Considerations in Development Communication / John Parrish-Sprowl, 203
III. CASE STUDIES
12 Rural Radio Broadcasting for Health Education: Audience Participation and Message Effectiveness [Nigeria] / Andrew A. Moemeka, 219
13 Uniculturalism and Quasi-Enterprises: A Lesson in National Development [China] / Yanan Ju, 247
14 Investigating Development Communication Constraints: Spousal Abuse among Low-Income Employees at an Institution of Higher Leaming [Nigeria] / Noma Owens-Ibic, 267
Epilogue, 281
