Document details

Using Radio Drama to Tackle Disability Discrimination in Nigeria

London: BBC Media Action (2022), 15 pp.
"As part of the Inclusive Futures programme, BBC Media Action produced a radio drama, Story Story, and accompanying social media content, to tackle stigma and discrimination around disability in Nigeria. This content was broadcast from November 2020 to November 2021 through local radio partners in six states – Enugu, Federal Capital Territory (FCT), Kano, Kaduna, Kogi and Lagos. This briefing draws on a literature review and key insights from BBC Media Action’s mixed-methods evaluation of the drama conducted in June and July 2021. The evaluation included a large-scale quantitative household survey and qualitative research in the six states. It examines the evidence for using drama to address disability-related stigma, discusses lessons on how best to engage audiences on disability inclusion through media and evaluates the impact of the Story Story drama on audiences. It also includes examples of characters, storylines and dialogues to illustrate how the drama addressed disability inclusion and related stigma. The briefing concludes by reflecting on what the evaluation tells us about the role that media and communication, specifically drama, can play in supporting disability inclusion and tackling disability-related stigma and discrimination." (Page 2)