"This book presents the perspectives of some of the main players, both academics and professionals, in communication for sustainable development and social change so as to provide valuable lessons for future generations of change agents. It places emphasis on both the theoretical foundation and prac
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tical applications and ethical concerns in communication for development and social change. Most of the available historical accounts in development communications make a distinction between the modernization paradigm, the dependency paradigm and the multiplicity or participatory paradigm. These historical accounts have been dominated by framing developments within these paradigms, as the logical offspring of the Western drive to develop the world after colonization and the Second World War. The subsequent collapse of the Soviet Union in the late eighties, together with the rise of the U.S. as the only remaining 'superpower,' the emergence of the European Union and China, the gradual coming to the fore of regional powers, such as the BRICS countries, and the recent meltdown of the world financial system has rendered disastrous consequences for people everywhere. (Publisher description)
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"In revisiting the field of communication planning for development, Alan Hancock takes an entirely fresh look at the territory first explored in his monograph Communication Planning for Developmen
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t a decade ago, and evaluates what has been achieved since, in particular the practical outcomes of the planning framework that he proposed at that time. Working through a series of case-studies (which include the production of UNESCO's World Communication Report, the evolution of the International Programme for the Development of Communication, planning for radio and television development in Zambia, the growth of the COMNET international documentation network, and finally the changing perspectives of communication within UNESCO itself), the author analyses the potential and record of communication planning in building up institutions, networks and communication systems, and explores the extent to which a planned approach can help in the development of ideas and concepts. He is well placed to undertake such a voyage of rediscovery, as he has been an observer of many of the cases explored in this book, and often a participant." (Back cover)
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"This volume is composed of an introduction and seven chapters, all of which are relevant to the educational use of mass media in Less Developed Countries (LDCs). Each chapter deals with one of the salient issues that LDCs educators and decision-makers inevitably encounter when they think about usin
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g mass media to further the country's education and development. These problems are: (1) the actual potentialities of audiovisual media, (2) the choice between or combination of network broadcasting and local broadcasting; (3) the use of educational mass media for curriculum improvement; (4) the impact of radio on education and development; (5) the choice of language(s) for instruction and radio's role in language teaching; (6) the possible expansion of educational TV in the 1980s; and (7) the appropriateness of each medium for use in LDCs. The original contributions were slightly modified and shortened." (Page 3)
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"A highly practical report, intended for developing countries, which surveys in general terms the status of communication training, pinpointing deficiencies and identifying potentially influential trends. Discusses the nature of training, the institutions, the operational problems, and course planni
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ng and curriculum." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 428)
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