Platform capitalism in India
Cham:
Palgrave Macmillan
(2020), xvii, 331 pp.
ISBN 978-3-030-44563-8 (ebook); 978-3-030-44562-1 (print); 978-3-030-44564-5 (print); 978-3-030-44565-2 (print)
"This volume provides a critical examination of the evolution of platform economies in India. Contributions from leading media and communications scholars present case studies that illustrate the social and economic ambitions at the heart of Digital India. Across interdisciplinary domains of business, labour, politics, and culture, this book examines how digital platforms are embedding automated systems into the social fabrics of everyday life." (Publisher)
Contents
1 Preface: Platform Economy and Platformisation / Adrian Athique, Vibodh Parthasarathi, 1
I. PLATFORM CAPITALISM
2 Digital Emporiums: Evolutionary Pathways to Platform Capitalism / Adrian Athique, 23
3 The Networked Media Economy and the Indian Gilded Age / Scott Fitzgerald, 43
4 The Derivative Values of Platform Capitalism / Akshaya Kumar, 67
II. PLATFORM BUSINESSES
5 Amazon Prime Video: A Platform Ecosphere / Ishita Tiwary, 87
6 Telecom and Technology Actors Repositioning Music Streaming / Christine Ithurbide, 107
7 Industrial and Financial Structures of Over-the-Tops (OTTs) in India / Philippe Bouquillion, 129
III. PLATFORM WORKERS
8 Journalistic Practices and Algorithmic Governance / M. Shuaib Mohamed Haneef, Aquil Ahmad Khan, 153
9 Inequalities in Ride-Hailing Platforms / Ravinder Kumar Verma, P. Vigneswara Ilavarasan, Arpan Kumar Kar, 177
IV. PLATFORM POLITICS
10 Aadhaar: Platform over Troubled Waters / Pawan Sing, 201
11 Political Communication On Social Media Platforms / Usha Rodrigues, 221
12 Portfolios of Fear and Risk in Platform News / Hrishikesh Arvikar, 239
V. PLATFORM CULTURES
13 Informality in the time of Platformization / Akshaya Kumar, 261
14 Notes on The Platformisation of Mainstream Hinduism / Pradip Thomas, 281
15 Capitalist Platforms and Subaltern Creativity / Amit Rai, 299
I. PLATFORM CAPITALISM
2 Digital Emporiums: Evolutionary Pathways to Platform Capitalism / Adrian Athique, 23
3 The Networked Media Economy and the Indian Gilded Age / Scott Fitzgerald, 43
4 The Derivative Values of Platform Capitalism / Akshaya Kumar, 67
II. PLATFORM BUSINESSES
5 Amazon Prime Video: A Platform Ecosphere / Ishita Tiwary, 87
6 Telecom and Technology Actors Repositioning Music Streaming / Christine Ithurbide, 107
7 Industrial and Financial Structures of Over-the-Tops (OTTs) in India / Philippe Bouquillion, 129
III. PLATFORM WORKERS
8 Journalistic Practices and Algorithmic Governance / M. Shuaib Mohamed Haneef, Aquil Ahmad Khan, 153
9 Inequalities in Ride-Hailing Platforms / Ravinder Kumar Verma, P. Vigneswara Ilavarasan, Arpan Kumar Kar, 177
IV. PLATFORM POLITICS
10 Aadhaar: Platform over Troubled Waters / Pawan Sing, 201
11 Political Communication On Social Media Platforms / Usha Rodrigues, 221
12 Portfolios of Fear and Risk in Platform News / Hrishikesh Arvikar, 239
V. PLATFORM CULTURES
13 Informality in the time of Platformization / Akshaya Kumar, 261
14 Notes on The Platformisation of Mainstream Hinduism / Pradip Thomas, 281
15 Capitalist Platforms and Subaltern Creativity / Amit Rai, 299
