"Going more specific into members’ engagement with GFMD, the survey found that the top three reasons organisations participate in GFMD were for information and knowledge exchange (n = 10), policy and decision making support (n = 8), and to build networks (n = 7). Members also indicated that the re ... sources form GFMD they use the most include the #MediaDev Insider Newsletter (n = 67), GFMD website (n = 66), and mailing lists (n = 60). To a lesser extent, members engage with GFMD’s social media accounts (Twitter, Facebook, Linkedin) (n = 43), conference sessions organised by GFMD (n = 43), and GFMD working groups and joint initiatives (n = 41). Notably, respondents did not indicate using the policy related resources even though it was selected as one of the top three reasons for participating in GFMD." (Summary of results, page 3) more

"Megachurches have a reputation for savvy use of digital media; however, little is known about their advertising strategy or which strategies elicit engagement. By assessing megachurches’ promotional content on social media, this study draws on the devotional campaign framework to examine audience ... -centric engagement strategies: God–Congregant, Church–Congregant, and Intra-Congregational. The quantitative content analysis of Facebook and Instagram posts from 15 megachurches in five countries [Australia; New Zealand; United Kingdom; United States; Canada] revealed that megachurches used the combination God–Congregant & Church–Congregant engagement strategies, as well as the singular Church–Congregant engagement strategy, the most often. Yet, audiences engaged significantly more with posts using the God–Congregant engagement strategy when compared to all other strategies. The use of engagement strategies and engagement received on posts varied according to geographical location and cultural differences, suggesting there may be a cultural aspect to what earns engagement from followers. Advertisers looking to increase online engagement should focus their efforts on persuasive messages that include the object-audience engagement strategy. This study advances advertising theory on engagement by suggesting that engagement is contingent upon the engagement strategy utilized as well as the specific region’s norms around the brand and community." (Abstract) more

"This report presents the results of the network analysis of GFMD members. This analysis specifically studied the communication channels used and the quality of relationships among members. The quality of relationships was assessed using measures of social capital. The report also provides recommend ... ations for strengthening the network. The contents of this report provide a quantitative baseline of the media development sector as of 2014-2015." (Executive summary) more