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Abhijit
Banerjee
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Edutainment Television Programmes
2
Election Campaigns
1
Behaviour Change Communication: Effects & Effectiveness
1
Edutainment Campaigns: Effects & Effectiveness
1
Edutainment Health Programmes
1
Poverty & Poverty Reduction
1
Gender-Based Harassment, Intimidation & Violence
1
Food, Food Security, Nutrition
1
Health Campaigns: Effects & Effectiveness
1
HIV / AIDS Communication
1
Information Policies
1
Governance & Accountability: Role of Media / Communication
1
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Entertainment, Education, and Attitudes Toward Domestic Violence
AEA Papers and Proceedings, issue 109 (2019), pp. 133-137
"Entertainment education (“edutainment”) is a communication strategy that works through mass entertainment media with the aim of promoting a better context for behavior change than the delivery of information alone. We experimentally evaluate season 3 of the edutainment TV series MTV Shuga, prod
...
The Entertaining Way to Behavioral Change: Fighting HIV with MTV
Washington, DC: World Bank Group (2019), 45 pp.
"This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. Th
...
Tangible Information and Citizen Empowerment: Identification Cards and Food Subsidy Programs in Indonesia
Journal of Political Economy, volume 126, issue 2 (2018), pp. 451-491
"Redistribution programs in developing countries often “leak” because local officials do not implement programs as the central government intends. We study one approach to reducing leakage. In an experiment in over 550 villages, we test whether mailing cards with program information to targeted
...
Do Informed Voters Make Better Choices? Experimental Evidence from Urban India
[authors] (2010), 20 pp.
"Disclosure laws for politicians exist in over a hundred countries. But can disclosures about politician performance and qualifications influence electoral accountability in settings characterized by weak institutions and less educated populations? In the run-up to elections in Delhi we implemented
...
