"This clear structured reference book covers thirty questions on practical aspects of journalism. Following the journalist's intermediate position between the information source and the recipient, the first 10 questions refer to how recipients can be attracted towards newspaper articles or radio pro
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grammes. The construction, language code and quantity of an article or programme are discussed here. After this introductory chapter the authors proceed towards the collection of data, addressing the journalist's efficient self management, like interview techniques and optimal note-taking procedures. Consequently, the third chapter focuses on the style and appropriate means of how to sort out, arrange and shape the collected data, in order to convey the intended news item. In the final chapter the presentation itself (e.g. what is a good photo, headline, etc.) is assessed. The range of practical tips which are often enriched by examples from the African context make this handbook especially recommendable for "greenhorn" journalists, but could also be used by more experienced journalists to check their own performance. Additionally, a list with basic technical terms and an overview of schools of journalism in Africa are given at the end of the book." (CAMECO Media Forum 2003/1)
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"This manual is intended as an introduction to the theory and concepts of Outcome Mapping and as a guide to conducting an Outcome Mapping workshop. Although Outcome Mapping may be appropriate in various contexts, it has primarily been tested by dev
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elopment research organizations and programs working in Canada, Africa, Latin America, and Asia. This manual reflects that perspective and Outcome Mapping may have to be adapted to be used with groups other than our constituency of researchers, scientific organizations, government officials, policymakers, and NGOs (for example, communities). Outcome Mapping has been developed in organizations where monitoring and evaluation are primarily intended to help with program learning and improvement. The tenor of a program’s approach to Outcome Mapping will necessarily be influenced by its own and its donor’s perspectives on monitoring and evaluation. Outcome Mapping will only be as empowering, participatory, and learning-oriented as the program that implements it. Outcome Mapping takes into consideration the threats and anxiety that can be associated with planning, monitoring and evaluation, especially in a donor/recipient relationship. It offers a participatory methodology that can help programs develop a system that can meet both accountability and learning needs." (Preface)
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"One in a series of guidebooks and training manuals for journal editors in developing countries that are active in the field of agriculture and rural development. They aim to assist editors to improve their publishing operations, and provide more e
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ffective communication of the scholarship and the research results published in their journals. The book is organized under nine chapters “that cover what we consider to be the essential basic elements in successful journal publishing.” Interspersed with the text there are a variety of model forms, reproductions of title pages, covers of journals, and other documentation that provide illustrative examples of good practice, together with checklists and listings of address sources." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2487)
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"What follows is a fascinating account of 50 experiments in empowering people— living in poor communities across the world—to seize control of their own life stories and begin to change their circumstances of poverty, discrimination and exclusi
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on. Alfonso Gumucio spent nearly one year researching and interviewing sources for “Making Waves,” and has been actively involved in every phase of production. “Alfonso’s voice” is evident throughout this work, and it is a tribute to what makes him the ultimate communicator: he has the soul of the good poet and filmmaker that he is, combined with an unwavering sense of justice and fairness. Following the first introductory chapter—which explains the field of participatory communication for social change and how it is evolving—you will read 50 illustrations of the power of community decision-making and action. Many of the stories are about community radio.We hope you don’t find this tedious; but our research and conversations certainly suggest that community-based radio is one of the best ways to reach excluded or marginalised communities in targeted, useful ways." (Foreword by Denise Gray-Felder, page 1-2)
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"This study is currently the most comprehensive survey of textbook distribution in sub-Saharan Africa. If offers a detailed survey and analysis of the key policy issues affecting book distribution in Africa today. The study was organized and co-ord
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inated by International Book Development Ltd. in London, and Danaé-Sciences, a Paris-based consultancy company specialising in editorial support, training and written communication. It draws on a series of major case studies carried out in Ghana, Guinea, Kenya, Malawi, Nigeria and Uganda, together with mini case studies from Botswana, Burkina Faso, Cameroon, Chad, Côte d’Ivoire, Mali, Senegal, Tanzania and Togo, undertaken by book practitioners in these countries, most from the private sector. All of the case studies cover some common elements, including, for example, information on the national education system (including basic education statistics), and a discussion of the main players and mechanisms in the book distribution chain; they also review regional trade in books, and most case studies comment upon the impact of funding, agency investment, and government policies affecting national book development. In addition to the case studies, a useful feature is the inclusion of a fold-out chart “Critical issues on upgrading book distribution in Africa – A decision tree for policy-makers”, which shows the key options that policy makers need to consider in developing a national framework for textbook delivery. An extensive glossary of common terms and acronyms used in education, development and the book trade, completes the volume. The survey concludes “there is already a policy change underway among a number of governments and funding agencies in their approaches toward national textbook distribution. This change is more apparent in Anglophone than in Francophone countries and is by no means universal even in Anglophone countries. But the reaction against the inefficiencies, the lack of a service culture and the typically high cost operations of state centralist policies is now almost ten years old.” It also notes that times are changing, and that senior government officials in many countries now openly acknowledge and welcome the increasing involvement of the private sector in educational book provision activity." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1515)
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"This reader 'aims to show that ordinary people, even non-technical rural folk, can plan, set up, manage and produce radio programmes by themselves with a minimum of dependence on outside help, whether for technical advice and training or for funds
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and equipment.' To do so, it highlights case studies from several countries like Homa Bay Radio in Kenya, Radio Apam in Ghana, Radio Sagarmatha in the Kathmandu valley, Tambuli Community radio in the Philippines and others, and it explains the main factors for planning a community radio station, eg, examining the legal framework, applying for a license or doing preparatory work in the community. Moreover, it briefly explains the technical background of broadcasting, such as the difference between AM and FM broadcasting, as well as the basics about the equipment which is needed. What makes the publication particularly interesting is its perspective on community involvement in every step of setting up a radio station - which is, as many community radio stations are built up by institutions like NGO's, churches or universities, not something to be taken for granted." (commbox)
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"The idea for this helpful handbook was inspired by two workshops for writers of children’s books held in Tanzania and Uganda in January-February 2000. The workshops were organized by the National Book Development Council of Tanzania and the Book Development Council of Uganda, under the UNESCO/DAN
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IDA Basic Learning Materials Initiative, with the aim of assisting the countries to enliven their publishing industries by promoting local writing and the production of attractive children’s books. The Handbook draws on some of the lessons learned in the Tanzania and Uganda workshops. It does not pretend to provide a detailed and comprehensive guide, but aims to present some basic principles that should be taken into account when writing for children. There is also a useful checklist of ‘dos and don’ts’ for writers of picture story books to make sure nothing vitally important has been left out, and some stories that were written during the workshop for writers are also included." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1582)
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"Divided into three parts, the book moves from the European broadcasting environment, through current patterns and trends in programming and programme making, to TV genres and issue-specific broadcasting. Incorporating a range of pedagogical device
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s: boxes of key facts, activities and notes for further reading, Television across Europe offers an essential introductory guide to television in Western Europe." (Publisher description)
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"Exploring recent developments in Asian television systems in the context of the continually changing global environment, this book covers India, China, Korea, Malaysia, Singapore, Indonesia, Sri Lanka, Hong Kong, the Philippines, Taiwan and Japan. Country-based analyses are preceded by contribution
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s which analyse processes at the regional level. Chapters explore how television in Asia has responded to new threats and opportunities and provide evidence against the view that global forces will destroy national and regional differences." (Publisher description)
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"De-Westernizing Media Studies brings together leading media critics from around the world to address central questions in the study of the media. How do the media connect to power in society? Who and what influence the media? How is globalization changing both society and the media?" (Publisher des
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cription)
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"A ground-breaking study commissioned by the Association for the Development of Education in Africa (ADEA), Working Group on Books and Learning Materials on the fiscal, legal, communication, and other constraints of intra-African book trade. The st
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udy was designed to present information on the potential of the book industry in African countries, their capacity to trade with each other, reviewing the policies that govern the publishing sector, and the opportunities and barriers that promote or hinder such trade. Phase one of the project focused on the book trade in the Southern African region, but also gathered comparative case study material and overviews of national book industries in East and West Africa. It includes a number of recommendations addressed to African governments, African publishers, and national publishers’ associations. The second part of the study examines policies on intra-African book trade in books, and makes recommendations on how regional economic policies could be more responsive to the needs of the African book industries." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1894)
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"Produced in landscape format and attractively designed, this is a valuable practical marketing manual that aims to assist small publishers to make sense of the publishing world, particularly NGOs with publishing activities, but where publishing is
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not the core function. The manual will guide them through the principles and processes of effective marketing, and linking the capabilities of a publishing company to the needs of the customer. The author was formerly Marketing and Managing Director of David Philip Publishers in Cape Town, and is well known for a series of successful marketing workshops she has conducted during each year’s Zimbabwe International Book Fair. Those that are struggling with their marketing will find a wealth of practical, hard-nosed advice in this guide, which covers these topics: (1) Defining your Market, (2) What is Marketing? (3) The Marketing Plan, (4) Sales and Selling, (5) Distribution, Co-operative Publishing and Rights, (6) Publishing, Marketing and Finance, (7) Development Agencies, Donors and Commercial Publishers, and (8) Strategic Planning. Interspersed with the text are a number of practical exercises, and there are also reproductions of flyers and other publicity material as illustrative examples of good practice." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2458)
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"The aim of this study was to examine some of the models through which the school population in Africa gain access to supplementary reading material, and to reach some conclusions which methods work best, and in which circumstances, and to recommend strategies that are affordable and sustainable. Gi
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ven the lack of published data, it was decided that a case study approach was the most feasible and practical. A range of different modalities were examined and evaluated in depth in seven different African countries: school library services (Ghana and Tanzania); school libraries (Mali); NGO-supported classroom libraries (South Africa); book box libraries (Mozambique); teachers resource centres (Kenya); and community resources centres (Botswana). The case studies, carried out by academics and librarians in these countries, highlight various issues which contribute to the effectiveness, or otherwise, of ways of providing access to supplementary education materials to school pupils in Africa. Many of the case studies conclude that a corollary of any strategy to provide supplementary reading materials is local book production, and the way forward is to develop a viable indigenous publishing industry in tandem with improved professional training of teachers, and in teaching with books. The book includes an extensive bibliography." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1884)
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"The partnership between EDICEF (part of the French Hachette Group) and Edition CLE of Yaoundé in Cameroon is used to draw general conclusions about publishing partnerships between industrial and developing countries, examining which aspects work
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and those that are rendered difficult by the intrinsic nature of the publishing industry." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2246)
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"Each year the Bologna Book Fair, the leading international showcase for children’s book publishing, honours a different “guest country” and its illustrators through special exhibits and events. At the 1999 Fair it was the turn of Africa, and
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this coincided with a competition and exhibition of the work of African illustrators. To mark the occasion, the French book promotion organization that co-ordinated the event, Les Amis de la Joie par les Livres – now La Joie par les Livres. Centre National du Livre pour Enfants – published a most attractive exhibition catalogue entitled Amabhuku (which means “books” in Zulu). The handsomely produced catalogue, in addition to containing full colour illustrations of the work of 34 African book illustrators, also includes a useful directory of 176 African illustrators with their full names and contact addresses, together with a directory of African publishers producing children’s books, arranged by country. In an introductory section (with text in French and English), three prominent African authors – Francis Bebey, Charles Mungoshi, and Véronique Tadjo – reflect on their experience of, and what it means to them, writing for children, and the six members of the jury also provide their own perspective on the topic of writing and illustrating for children." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1543)
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