"Drawing on lessons from the use of social marketing in public health campaigns (e.g., to reduce smoking and alcoholism, to encourage safe sex and to encourage physical fitness), environmental campaigns (e.g., to promote recycling), education campaigns (to encourage literacy) and the protection of i
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ndividual/group rights (e.g., racial and gender equality, gay and lesbian rights) this paper argues that social marketing can also make an important contribution to the creation of an atmosphere in public life that discourages fraud and corruption. It can do so by: raising awareness about the costs of corruption to a country; mainstreaming a concern about corruption within national institutions, increasing the understanding of causal factors of corruption amongst the public and influencing behavior." (Abstract)
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"Vorhaben der Technischen Zusammenarbeit im Umweltbereich durch Kommunikation zu verbessern, ist einer der Arbeitsbereiche des überregionalen Pilotvorhabens "Institutionenentwicklung im Umweltbereich (PVI)". PVI hat zur Aufgabe, innovative prozeß- und beteiligungsorientierte Ansätze - wie die Umw
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eltkommunikation - zu entwickeln, zu erproben und auf eine stärkere Integration in die Förderung von Umweltinstitutionen hinzuwirken. Das vorliegende Arbeitspapier reflektiert den aktuellen Stand eines Lernprozesses, der v.a. auf den Erfahrungen aus Trainingsworkshops, Beratungseinsätzen, sowie der Auswertung von Literatur und praktischen Fallbeispielen beruht. Obwohl noch ein Zwischenstand, kann und soll das Papier Fachleute, die umweltrelevante Vorhaben der EZ planen bzw. umsetzen dazu anregen, Umweltkommunikation frühzeitig in die Planung zu integrieren." (Vorwort)
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"How and to what extent are women in grassroots communication creating avenues for democratic communication and fostering social change? How is grassroots communication consolidating women's views and perspectives on gender subordination and social transformation? Women in Grassroots Communication b
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rings together a stellar cast of contributors from across the globe–Africa, Asia, Latin America, and North America–to answer these and other questions. First, they review the various frameworks for addressing the relationship between women, participation, and communication, looking at the ways women have been perceived. Next, the authors look at the social roles of women in their communities, their capabilities to communicate, and their informal networks at the local and community levels. The third section focuses on media production and the issues of media competency, identity, representation, evaluation, and group process. Finally, by looking at the connections between women's participatory practices and wider sociopolitical initiatives, the final chapters examine the issues of organization, leadership, and communication strategies." (Publisher description)
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