"This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in population, health, and nutrition (PHN) projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to pla
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nning and implementing communication activities and linking those steps to the Bank's project cycle. The toolkit contains a set of practical modules, including: communication research approaches for bank projects; a guide to communication indicators; sample term of reference for Bank and Borrower consultants; guide questions for assessing organizational capacity; sample budget and implementation plan; and case studies of best practice in behavior change communication." (Publisher description)
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"This book has been written as a tool for people involved or interested in communication and natural resource management who seek a better understanding of how different theories and strategic change principles relate to actual practise. It is not, however, a book of theory nor is it an argument for
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one approach over another. Instead, it relates a variety of theories and change principles in simplified, almost schematic form, to a series of real initiatives in the field through interactive «experiences». It asks that the reader become a participant in a process that requires reading and analysing each initiative using different theoretical lenses. Each «experience» is organised around a theme, a learning objective, a description of an actual natural resource management and communication initiative, and one or two theoretical lenses through which to analyse the initiative. As you work through each «experience», you will be asked questions about the theory and change principles and how they relate to the initiative. The idea is not to «discover» the right approach but rather to create an interactive space that enables you to reflect on what might work in your own context and also on how different contexts may require different approaches, principles and theoretical frameworks." (Introduction)
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"Documenting and Communicating HIV/AIDS Work” is a toolkit of participatory activities that aims to build practical skills among NGOs/CBOs responding to HIV/AIDS in developing countries. It is a resource to help such groups improve the quality of their programme work and external relations – by
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recording, learning from and sharing their lessons and results. “Documenting and Communicating HIV/AIDS Work” is based on the practical experiences and participatory approaches of the International HIV/AIDS Alliance. The toolkit is designed to be used by organisations and trainers who support NGOs/CBOs. It can be used flexibly, with one or a group of NGOs/CBOs, and during training workshops or technical support visits. The toolkit has five sections that cover the concepts, planning steps and skills involved in carrying out effective documentation and communication work, as well as Information cards about developing specific products." (Summary)
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"This reader is envisioned as a resource for policy-makers and project planners, providing an overview of Environmental Communication as a management tool for initiatives geared towards environmental sustainability. The authors hope that their articles will convincingly show why and how Environmenta
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l Communication should become an integral component of policies and projects, and thereby help ensure that adequate human and financial resources are allocated to this end. The idea for this book was born at an international workshop on "Communicating the Environment" organized by the Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) in Bonn, Germany in late 1996." (Preface, page 5)
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"Este documento acompaña al manual diseñado para ayudar a los administradores de equipos de trabajo del Banco Mundial a planificar y supervisar la ejecución de actividades de comunicación en proyectos de PSN. El manual revisa los principios básicos de comunicación para el cambio en el comporta
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miento, presentando una guía paso a paso para planificar y ejecutar actividades de comunicación y vincular cada paso con el ciclo de proyectos del Banco. El manual contiene una serie de módulos prácticos, incluyendo: enfoques de investigación en comunicación para proyectos del Banco; guía de indicadores en comunicación; ejemplos de términos de referencia para consultores del Banco y de Prestatarios; preguntas guía para evaluar la capacidad de la organización; ejemplo de presupuesto y de plan de ejecución; estudios de caso de las prácticas óptimas en comunicación para el cambio en el comportamiento." (Prefacio, página 5)
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