Filter
66
Featured
Free Access
26
Key Guidance
9
Top Insights
1
Topics
Audience Research: Planning & Implementing Surveys
18
Questionnaires, Questionnaire Design
10
Digital & Social Media Use, Internet Use
7
Audiences & Users
6
Audience Research: Concepts & Experiences
6
Community Radio Audiences & Use
5
Content Analysis (Research Method)
5
Advertising Audiences & Target Groups
4
Audience Research
4
Television Consumption, Televison Use, Television Audiences
4
Focus Groups & Group Discussions (Qualitative Research Method)
4
Advertising Planning & Implementation
3
Cybersecurity, Digital Safety, Privacy, Right to Privacy
3
Discourse & Discourse Analysis
3
Ethics & Data Protection in Research
3
Radio Research Methods
3
Media Reception
3
Research Methods
3
Data Collection, Data Collection Methods
3
Qualitative Research Methods
3
Audience Research: Online Surveys
2
Film Audiences, Film Consumption
2
Mobile Phone Use
2
Print Media Use, Press Readers
2
Radio Consumption, Radio Use, Radio Audiences
2
Christian Communication
2
Transnational Broadcasting, International Broadcasting
2
Public Service Broadcasting
2
Radio
2
Radio Programming, Programme Structures & Schedules
2
Qualitative Analysis
2
Data Analysis & Interpretation
2
Interviewing (Qualitative Research Method)
2
Utilization & Implementation of Research Results, Research Reception & Effects
2
Television Programming, Programme Structures & Programme Policies
2
Access to Media & Information
1
Access to Internet & Digital Communications
1
Advertising Effects & Impact
1
Advertising Markets & Industries
1
Print Media Advertising
1
Radio Advertising
1
Television Advertising
1
Audience Clubs & Listener Groups
1
Audience Composition
1
Audience Segmentation, User Typologies, Personas
1
Digital & Social Media Use: Children
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Information Use & Consumption
1
Media Use, Media Consumption
1
Television Use: Children
1
Media Use: Indigenous Populations
1
Media Use: Foreign / International Media
1
Media Use: Migrants & Diasporas
1
Media Use: Minorities & Disadvantaged Groups
1
Radio Use: Women
1
News Consumption & Information Sources of Media Users
1
Opinion Polls, Public Opinion Research
1
Target Groups
1
Book Markets & Industries
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
Film Theories
1
Public Relations
1
Community Media Research, Community Communication Research
1
Community Radios
1
Storytelling
1
Violence in the Media: Reception & Effects
1
Media Ethnography
1
Fans, Fandom, Fan Cultures
1
Narratives, Narrative Structures
1
Social Change & Media / Communication
1
Algorithms & Big Data
1
Websites
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Radio in Disasters & Humanitarian Crises
1
Information Storage and Retrieval
1
Music Industries & Markets
1
Radio Marketing, Branding & Promotion
1
Financing Radio
1
Educational Broadcasting
1
Educational Television
1
Gaming, Video Games
1
Sports Reporting
1
Ethics in Media & Communication
1
Sexuality: Media Representation, Sexually Explicit Media Content, Pornography
1
Information Products & Services: Evaluation, Monitoring, Impact Assessment
1
Organizations, Institutions
1
Mental Health Reporting & Media Representation
1
Indigenous Radio Broadcasting
1
Indigenous Television Broadcasting
1
Transnational Television, International Television
1
Journalistic Skills
1
News Reception
1
Radio News
1
Television News
1
Local Radios, Local Radio Programmes
1
Media, Mass Media
1
Media Management
1
Human Resources Development, Personnel Management
1
Organisational Structure
1
Radio Management
1
Radio Free Europe
1
Governance & Accountability as Focus of Radio Programmes
1
Public Spheres
1
Television Production
1
Public & State Radios
1
Radio Programmes & Genres
1
Radio Reception, Radio Psychology, Radio Effects
1
Commercial Radios
1
University Radios
1
Attention
1
Perception, Cognition & Comprehension
1
Religion and Communication
1
Islamic Cultures: Role of Media
1
Quantitative Analysis
1
Low-Budget Research
1
Observation (Research Method)
1
Quantitative Research Methods
1
Sampling (Survey Methodologies, Statistics)
1
Research Report Writing
1
Ethnic Groups, Ethnic Minorities
1
Society & Media, Media Sociology
1
Digital Television
1
Short Wave Radio (SW)
1
Satellite Communication & Information Services
1
Mobile Phones, Smartphones
1
Telephone
1
Television
1
Theories of Communication & Media
1
Audiovisual Language
1
Signs, Signals, Semiotics
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Audience research methods: A resource pack
International Media Support (IMS);Journalismfund Europe;EUI Centre for Media Pluralism and Media Freedom;European Federation of Journalists (EFJ) (2024), 27 pp.
"This concise introduction and guide to audience research methods is designed for publishers and editorial teams, especially those of small media outlets. Based on capacity development at IMS, it helps media outlets to make informed decisions about which approaches can provide the most relevant info
...
Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
New York; London: Routledge (2023), xxi, 416 pp.
"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M
...
Audience Research Toolkit
Melbourne: Creative Victoria (2023)
"Developed with expert advice from market research agency Patternmakers and digital agency Thirst, together with considerable input from several small arts organisations who were involved throughout the design process, the Audience Research Toolkit is a free online resource for anyone who’s new to
...
ESOMAR/GRBN Guideline on Duty of Care: Protecting Research Data Subjects from Harm
ESOMAR (2021), 15 pp.
ESOMAR/GRBN Guideline for Researchers and Clients Involved in Primary Data Collection
ESOMAR (2021), 18 pp.
"This guideline describes the ethical responsibilities of researchers, regardless of the type of organisation in which they work, when engaged in primary data collection, that is, when collecting data from or about a data subject for the purpose of research. It includes quantitative and qualitative
...
Los estudios de la audiencia: De la tradición a la innovación
Barcelona: Gedisa (2021), 261 pp.
"Siguiendo con la conexión entre tradición e innovación, la estructura del libro parte de una aproximación teórica al concepto de audiencia y su evolución histórica para, a continuación, explicar las principales metodologías de investigación en audiencias, tanto cuantitativas como cualitat
...
Contando colombianos: Medición comercial, métricas de audiencias y biopolítica
Bogotá: Editorial Pontificia Universidad Javeriana (2020), 442 pp.
"La tiranía del rating se ha convertido en los últimos años en una expresión muy utilizada por diferentes actores de la industria de los medios de comunicación, que desconfían de la forma en la que las métricas miden el comportamiento de las audiencias. Los compradores, los periodistas, los a
...
Measuring News Consumption in a Digital Era: As News Outlets Morph and Multiply, Both Surveys and Passive Data Collection Tools Face Challenges
Pew Research Center (2020), 130 pp.
"In the mid-20th century, when media research came into its own, this task was more straightforward. There were only a few different ways to get news, and all were clearly distinct – print publications, radio or television. But over the past decades, in addition to a plethora of new forms of news
...
European Video Measurement Matrix: A Robust View of Industry Metrics
FreeWheel Council for Premium Video Europe (FWCE) (2018), 6 pp.
"The European Video Measurement Matrix provides a unique reference tool on different audience and verification measurement providers’ capabilities and methodologies. Through this overview, the FreeWheel Council for Premium Video, Europe (FWCE) aims to shed light on similarities and differences acr
...
Web Metrics for Nonprofit News Organizations
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2018), 19 pp.
"As a nonprofit news entity, getting analytics you need to prove your impact to your organization and its funders can be a challenging undertaking given that the rules for other news outlets don’t apply to you. But there are workarounds. This guide covered some of those strategies: Understanding b
...
Media Research Methods: Audiences, Institutions, Texts
Key Guidance
London: Palgrave Macmillan, 2nd ed. (2018), xiv, 385 pp.
"Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience be
...
ESOMAR Data Protection Checklist
ESOMAR (2017), 16 pp.
"The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements, with general guidance on their responsibilities within a global data protection framework to ensure that d
...
Guideline on Mobile Research
ESOMAR;Global Research Business Network (GRBN) (2017), 16 pp.
"This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile devices. It explains how to apply the fundamental prin
...
Measurement Matters: Difficulties in Defining and Measuring Children’s Television Viewing in a Changing Media Landscape
Media International Australia, volume 163, issue 1 (2017), pp. 67-76
"Audience measurement techniques currently fail to provide a clear picture of trends in children’s television viewing because of the diversification in devices on which television content can be viewed. It is argued that understanding how children engage with television content is undermined by co
...
Listening Groups Module South Sudan. Part I: Context, Part II: Case Studies
Arcata, Calif.: Internews (2017), 39 pp.
"The Listening Groups Module contains the collective knowledge of the Internews South Sudan team gained over three years’ experience managing more than 700 Listening Groups across the country [...] “Part I. Context” describes the information and media landscape in South Sudan, and the value of
...
Prove It: An Audience Research Tool for Community Radio Stations
Radio Regen (2016), 55 pp.
"The Prove It toolkit is a resource for community radio stations to enable them to conduct their own audience research. It provides stations with the information and expertise to both measure their audience listener figures and assess the impact that they are having on their community of listeners."
...
Analyser la radio: Méthodes et mises en pratique
Key Guidance
Louvain-la-Neuve: De Boeck (2016), 254 pp.
"Un manuel qui propose méthodes et références pour aborder et analyser l’offre radiophonique, les acteurs de la radio, ses dispositifs, ses matériaux, ses émissions, ses contenus, ses publics et les métadiscours développés à son propos." (Description de la maison d'édition)
Media Audience Research: A Guide for Professionals
Key Guidance
New Delhi et al.: Sage, 3rd ed. (2016), xvi, 281 pp.
"This book outlines all the methods for conducting research—both active and passive as well as quantitative and qualitative—in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and
...
Ratings, the State and Globalization: The Politics of Television Audience Measurement in Israel
Media, Culture & Society, volume 38, issue 2 (2016), pp. 159-174
"This is a study of the introduction to Israel of a technology for measuring television audiences, the 'People Meter' (PM), focusing on its political aspects. It links the new practice to the history of the state, precisely to the emergence of the neoliberal state, which brought about a new relation
...
La radio écoute ses auditeurs: Guide de l'étude d'auditoire pour les radios locales en Afrique
Hector Sonon (illustr.)
Aachen: Catholic Media Council (CAMECO) (2015), 241 pp.
