"This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nat
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ure of scholarship between the two fields, through the lens of prevailing governance and sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication." (Publisher description)
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"This publication updates a 2005 review of communication in Poverty Reduction Strategies (PRS). It includes four country case studies (Ghana, Tanzania, Moldova, and Nepal) and a regional analysis of Latin America and the Caribbean. It explores how the use of strategic communication has expanded beyo
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nd the PRS and is now being integrated into national development planning and implementation. Many of these strategies are shifting their focus from a “dissemination and publicity strategy” to a“communication program” that emphasizes information intervention beyond the traditional campaign, workshop or seminars. Compared with the 2005 review, the main difference is the institutionalization of communication, moving beyond the one-time experience for the first set of PRSs to broader, deeper sustained communication in support of poverty reduction and national development strategies. A second major difference is expanding beyond communication and participation in PRS formulation to PRS implementation, monitoring, and evaluation." (Executive summary)
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"The initials SITE stand for Satellite Instructional Television Experiment. In this publication, commissioned by Unesco, the accent is on the word experiment. It is a summary and a critical assessment of the majority of the research studies relating to the whole complex operation, not an evaluation
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of the programme itself. The SITE project involved in- and out-of-school instruction and participation; it had complex managerial, technical and economic problems. Research had also to be organized at the formative, operational and summative stages of the experiment. This study tries to cover each of these dimensions. SITE as a project had about 50 research studies as essential components, the reports of which comprise 19 volumes. They are of especial interest to social scientists concerned with the developmental impact of modern communication techniques in rural areas and they are particularly relevant in view of the present proposal to establish a more permanent satellite-based communication system in India in the near future. However, it is unlikely that the totality of the research carried out on SITE will reach a wide audience, if only because of the considerable volume In this publication, of data produced. It therefore seemed useful 19 Unesco to commission a summary of the research findings and to present these, not as a retrospective evaluation of the project, but as a digest of what was discovered. Professor M. S. Gore of the TATA Institute in India - an eminent sociologist - was asked to undertake this formidable task. He was asked, first of all, to reduce the 19 volumes to a document of manageable size, while retaining what was essential and of universal interest. In addition, he was asked to look at the "SITE studies" from the point of view of their methodological adequacy and hence the validity of their findings. In his report he has also tried to answer in some degree the more general question as to whether the SITE experience has been worthwhile and can perhaps be transferable in suitable circumstances to other nations and regions." (Preface)
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"The author describes the information media, analyses their role in national development and shows how they can be used as a weapon against ignorance, hunger and disease, in order to accelerate the growth of the developing countries. He concludes with suggestions regarding the method of organising t
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he information media and utilising them in the cause of progress in each country." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 2077, topic code 04)
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