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Redaktionelle Strategien entwickeln: Analyse - Geschäftsmodelle - Konzeption
Konstanz: UVK (2017), 160 pp.
"Ein verschärfter Wettbewerb im Internet und kurze Innovationszyklen fordern den Journalismus heraus.Rinsdorf zeigt, wie man erfolgreich digitale redaktionelle Strategien entwickelt. Er führt durch den gesamten Prozess: von der Analyse über die Entwicklung strategischer Szenarien und das Design v
...
Handbuch Medienmanagement
Heidelberg: Springer (2006), 982 pp.
Einführung in das Medienmanagement: Grundlagen, Strategie, Führung, Personal
München: Oldenbourg (2004), 229 pp.
Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
