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Trading books: Internationale Buchmärkte und Buchmessen im Überblick
Baden-Baden: Nomos (2020), 148 pp.
"Diese Monografie bietet einen systematischen Überblick zu internationalen Buchmärkten und beleuchtet die Strukturen hinter dem globalen Fluss von Buchcontent. In detaillierter Recherche zusammengetragene Zahlen, Daten und Fakten zur Branche werden mit Grundlagen der Buchverlagswirtschaft kombinie
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Internationaler Buchmarkt
Frankfurt am Main: Bramann (2019), 121 pp.
"Das Wissen um Zusammenhänge im internationalen Buchgeschäft gewinnt in einem zunehmend globalisierten Buchmarkt an Bedeutung. In ökonomischer Hinsicht gilt es, Chancen und Risiken gegeneinander abzuwägen. In kultureller Hinsicht müssen die Auswirkungen eines transnationalen Buchmarktes hinterf
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Lectores, editores y cultura impresa en Colombia, siglos XVI-XXI
Bogotá: Editorial Utadeo; Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC) (2018), 496 pp.
"Las contribuciones reunidas en este volumen buscan dar un paso en el esfuerzo por exami-nar las condiciones y problemas que han rodeado y rodean la producción, circulación y usos del libro en un país poco conocedor de su historia libresca y editorial. Los textos reconstruyen diversos momentos en
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Creative Economy Outlook and Country Profiles: Trends in International Trade in Creative Industries
United Nations Conference on Trade and Development (UNCTAD) (2016), vii, 161 pp.
"International trade in creative industries showed sustained growth in the last decade. The global market for traded creative goods and services totaled a record $547billion in 2012, as compared to $302 billion in 2003. Exports from developing countries, led by Asian countries, were growing faster t
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El espacio iberoamericano del libro 2010
Top Insights
Bogotá: Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC) (2010), 216 pp.
Von rücksichtsloser Dominanz zu verantwortungsbewusstem Miteinander? Zur Rolle britisch-multinationaler Verlage in der Entwicklung der Buchmärkte des anglophonen Afrika
Mainz: Institut für Buchwissenschaft der Johannes Gutenberg-Universität Mainz, Master Thesis (2009), iii, 186 pp.
"Diese Masterarbeit ist eine umfassend dokumentierte Studie über die Rolle der britischen multinationalen Verlage in Afrika und ihrer Niederlassungen und Tochtergesellschaften auf dem Kontinent. Zunächst werden die Hintergründe der Aktivitäten britischer multinationaler Verlage in Afrika in der
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Entre évasion et invasion, un album jeunesse déterritorialisé ? Des échanges de production entre la France et l’Afrique francophone
Paris: Université Paris XIII - Villetaneuse, UFR des Sciences de la Communication, Master Thesis (2009), 117 pp.
"Alors que l’UNESCO a adopté, en 2005, une Convention sur la protection et la promotion de la diversité des expressions culturelles entendant ainsi soutenir la bibliodiversité, la présente étude entend démontrer que les échanges de livres, et plus précisément d’albums jeunesse, entre la
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El espacio iberoamericano del libro 2008
Top Insights
Bogotá: Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC) (2008), 260 pp.
El comercio de libros entre España y América Latina: Disonancia en la reciprocidad
Alianza Internacional de Editores Independientes (2008), 50 pp.
"El presente trabajo demuestra que existe una notable asimetría en el intercambio comercial de libros entre España y América Latina. Esta afirmación se sustenta en el comparativo que involucra exportaciones e importaciones de España y América Latina durante 2006 y 2007. Para explicar algunas d
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APNET-ADEA Study Project on Intra-African Book Trade
Accra; London: African Publishers Network (APNET); Association for the Development of Education in Africa (ADEA) (2007), 42 pp.
"Following on an earlier study (Makotsi, 2000) on the inter-African book trade that was commissioned by the Association for the Development of Education in Africa: Working Group on Books and Learning Materials (ADEA) in association with the African Publishers Network (APNET), ADEA recommended that A
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El sector editorial en el Perú
Madrid: Instituto Español de Comercio Exterior (ICEX) (2004), 56 pp.
Marketing African Books Worldwide: The ABC Experience
In: Book Marketing and Promotion: A Handbook of Good Practice
Oxford: International Network for the Availability of Scientific Publications (INASP) (2001), pp. 225-243
"A detailed account of the marketing methods and strategies employed by the Oxford-based African Books Collective, to promote and sell a very wide range of African-published books in the countries of the North. It describes the type of promotional materials produced, mailing lists and other marketin
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Book Marketing and Promotion: A Handbook of Good Practice
Key Guidance
Oxford: International Network for the Availability of Scientific Publications (INASP) (2001), xv, 366 pp.
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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"A ground-breaking study commissioned by the Association for the Development of Education in Africa (ADEA), Working Group on Books and Learning Materials on the fiscal, legal, communication, and other constraints of intra-African book trade. The study was designed to present information on the poten
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The African Books Collective
Stockholm: Swedish International Development Cooperation Agency (Sida) (2000), 73 pp.
The German Book Trade at Home and Abroad
Frankfurt am Main: Frankfurt Book Fair (1995), 311 pp.
U.S. Books Abroad: Neglected Ambassadors
Washington, DC: Center for the Book, Library of Congress (1984), 95 pp.
"The purpose of this study is to provide a document that endeavors to stimulate renewed and further awareness, first, of the dire need for U.S. books in less developed countries, and, second, of possible ways by which this need may be met, at least partially, under present conditions at home and abr
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World Congress on Books
Paris: UNESCO (1982), 22 pp.
"In two parts: 'International Book Year Plus Ten' and 'Toward a Reading Society: Targets for the 80s.' The first of these is an analysis of present trends and forecasts for the future such as problems facing governments and all who are concerned with the production and distribution of books in an in
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