"Preventing violence against women (VAW) requires witnesses to come forward, yet willingness to report is often undermined by social sanctions against those suspected of fabricating allegations. Our theory of the micro-politics of information disclosure in interdependent communities elucidates the r
...
ole of social norms in preventing VAW. We present experimental evidence from a media campaign attended by over 10,000 Ugandans in 112 rural villages that featured three short videos designed to encourage reporting of VAW in the household. Results indicate a substantial reduction in VAW over a 6-month period following the campaign. Investigation of mechanisms reveals that women in the treatment group became less likely to believe that they would be labeled a gossip if they were to report an incident of VAW, and their personal willingness to speak out increased substantially. We find no evidence of a deeper change in core values pertaining to VAW." (Abstract)
more
"The rapid spread of online misinformation poses an increasing risk to societies worldwide. To help counter this, we developed a ‘fake news game’ in which participants are actively tasked with creating a news article about a strongly politicized issue (the European refugee crisis) using misleadi
...
ng tactics, from the perspective of different types of fake news producers. To pilot test the efficacy of the game, we conducted a randomized field study (N = 95) in a public high school setting. Results provide some preliminary evidence that playing the fake news game reduced the perceived reliability and persuasiveness of fake news articles. Overall, these findings suggest that educational games may be a promising vehicle to inoculate the public against fake news." (Abstract)
more
"This paper is based on a qualitative study of couples living in SASA communities and secondary analysis of endline quantitative data collected as part of a cluster randomised control trial designed to evaluate the impact of the SASA! intervention. The primary trial was conducted in eight communitie
...
s in Kampala, Uganda between 2007 and 2012. The secondary analysis of follow up survey data used multivariate logistic regression to examine associations between intervention exposure and interpersonal communication, and relationship change (n = 928). The qualitative study used in-depth interviews (n = 20) and framework analysis methods to explore the intervention attributes that facilitated engagement with the intervention and uptake of new ideas and behaviours in intimate relationships. We found communication materials and mid media channels generated awareness and knowledge, while the concurrent influence from interpersonal communication with community-based change agents and social network members more frequently facilitated changes in behaviour. The results indicate combining community mobilisation components, programme content that reflects peoples’ lives and direct support through local change agents can facilitate diffusion and powerful collective change processes in communities." (Abstract)
more
"Media campaigns can potentially reach a large audience at relatively low cost but, to our knowledge, no randomised controlled trials have assessed their effect on a health outcome in a low-income country. We aimed to assess the effect of a radio campaign addressing family behaviours on all-cause po
...
st-neonatal under-5 child mortality in rural Burkina Faso [...] A comprehensive radio campaign had no detectable effect on child mortality. Substantial decreases in child mortality were observed in both groups over the intervention period, reducing our ability to detect an effect. This, nevertheless, represents the first randomised controlled trial to show that mass media alone can change healthseeking behaviours." (Summary)
more
"In this paper we assess the electoral consequences of candidate selection into the supply of widely-disseminated programmatic information in the setting of Liberia, where clientelism is pervasive and the media sector is weak. We partnered with USAID and the NGO Internews to study the impact of rand
...
omized elements of a nationwide initiative to hold debates for all 73 House of Representatives seats ahead of the Liberian election of October 2017. Beyond lawmaking, House members in Liberia control access to development funds as well as play key roles in the allocation and implementation of public goods, and thus voters have incentives to care about the policy priorities of the candidates and vote accordingly. However, historically, votes have been bought as often as won (Bowles et al., 2017). In an effort to improve democratic accountability, Internews organized 129 standardized debates, with at least one in each electoral district, to solicit the policy promises of the participating candidates. In the debates, the 59% of candidates who participated were asked a series of questions by moderating journalists on particular issues of local policy relevance, most often relating to district schools, primary healthcare facilities, and infrastructural investments. Rather than large townhall-style debates, the emphasis was on soliciting concrete policy platforms and promises from the candidates that would then be rebroadcast by community radio stations. To shock the supply of policy promises, we randomly varied the intensity of invitation efforts to persuade candidates to participate in the debates. The decision to participate is risky, particularly in clientelistic settings where the returns to programmatic competition can be both limited and highly uncertain. Candidates who ‘win’ a debate may enjoy greater publicity and net electoral gains, but ex ante they risk performing poorly, revealing their policy priorities to be disconnected from their constituents and restricting their ability to target campaign promises to small groups of influential voters. These risks are especially pronounced for the leading candidates (incumbents and their challengers), who enjoy greater resources for campaigning, are adapted to the existing clientelistic equilibrium, and are more likely to be attacked by opponents to gain publicity." (Pages 2-3)
more
"When we hear stories of distant humanitarian crises, we often feel sympathy for victims, but may stop short of taking action to help. Past research indicates that media portrayals of distant suffering can promote helping behavior by eliciting sympathy, while those that prompt a more rational respon
...
se tend to decrease helping behavior by undermining sympathy. The authors used an online experiment to test whether certain media frames could promote helping behavior through a more rational, rather than emotional, pathway. The study tested whether framing distant suffering as either solvable or unsolvable might promote helping behavior if a rational evaluation of a crisis leads one to determine that help is efficacious in solving the problem. Survey respondents were randomly assigned to read one of three messages: a high solvability message, a low solvability message, or a control message. Contrary to expectations, both low solvability and high solvability conditions increased participants’ intentions to help. The results suggest that this is because framing problems as unsolvable drives up sympathy, thus promoting willingness to help, while framing problems as solvable drives up perceived efficacy, also promoting willingness to help. The authors conclude that, in contrast to earlier studies, and to the assumptions of many of those working in media, emphasizing rationality can promote helping behavior if audiences rationally interpret the problem as solvable." (Abstract)
more
"Does social influence exerted through role modeling of collective action impact social change in contexts that are not conducive to collective action, such as long-lasting violent conflicts?We examined this question in two field experiments in the Eastern Democratic Republic of Congo. We created tw
...
o versions of an episode of an existing media intervention (a show aiming to promote positive social change), in which fictional characters either planned collective action (role modeling condition), or did not plan action (control condition) to address grievances. In Study 1, role modeling affected individual-level outcomes: it increased perceived collective efficacy and willingness to take action, but exacerbated intergroup attitudes and reduced tolerance. Study 2 tested the influence of role modeling on a group-level outcome (group discussions). Discussions following the role modeling show focused less on grievances, and included more positive lessons of the show, as well as more statements about collective efficacy and collective action. The findings highlight the influence of role modeling of collective action through media on efficacy and action for social change, but caution against unintended consequences on intergroup attitudes." (Abstract)
more
"Narrative is essential for public engagement with global poverty. Stand Up Planet, a documentary about global development, was produced to evaluate the effects of a little-utilized nonfiction comedy narrative. Using a pretest–posttest experimental design, this study examines shifts in U.S. audien
...
ce engagement with global poverty after watching Stand Up Planet, compared with a somber documentary, The End Game. Both documentaries increased awareness of global poverty, support for government aid, knowledge, and intended actions. However, Stand Up Planet produced significantly larger gains in awareness, knowledge, and actions; these effects were mediated by the narrative’s relatability, positive emotions, and entertainment value. The End Game’s effects were mediated by narrative transportation and negative emotions. Implications for narrative in social change campaigns are discussed." (Abstract)
more
"Five weeks prior to the 2011 general election in Liberia, women in randomly selected villages were allocated radios and organized into groups to listen regularly to radio programs on the electoral process broadcast by the United Nations Mission in Liberia (UNMIL). The field experiment was designed
...
to ascertain the direct effects of women's access to politically-relevant information through radio broadcasting on their political behaviors and attitudes in a post-war context. Results point to positive significant effects of access to United Nations Mission in Liberia Radio on female political participation both at a national and a local level. Communities that received the intervention also exhibited smaller gender gaps across the majority of outcome indicators. The results suggest that UNMIL Radio effects likely occurred through increased political efficacy of women voters in the lead up to the elections. The study concludes that women's exposure to politically-relevant information through mass-broadcasting, even if brief, can boost their political efficacy and participation in public life." (Abstract)
more
"The present study (N= 1074) examined the impact of a theory-driven media intervention aimed atviolence prevention and intergroup reconciliation in Burundi. We used a novel methodology utilizing audio-based surveys to assess attitudes related to intergroup conflict and reconciliation among community
...
members. We conducted a propensity score analysis to estimate the causal effects ofthe intervention by examining differences between listeners and non-listeners of the radio dramas. The results indicated a positive effect of the intervention on several social psychological outcomes (tolerance, in-group superiority, social distance, intergroup trust, responsibility attributions, trauma disclosure and competitive victimhood). However, listeners and non-listeners did not differ in obedience toward leaders or historical perspective taking; and the results for active bystandership, one of the main foci of the intervention, were mixed. Furthermore, the results show that the impact of theintervention sometimes depends on listeners’personal experiences of victimization." (Abstract)
more
"Poor-quality data about conflict events can hinder humanitarian responses and bias academic research. There is increasing recognition of the role that new information technologies can play in producing more reliable data faster. We piloted a novel data-gathering system in the Democratic Republic of
...
Congo in which villagers in a set of randomly selected communities report on events in real time via short message service. We first describe the data and assess its reliability. We then examine the usefulness of such ‘‘crowdseeded’’ data in two ways. First, we implement a downstream experiment on aid and conflict and find evidence that aid can lead to fewer conflict events. Second, we examine conflict diffusion in Eastern Congo and find evidence that key dynamics operate at very micro levels. Both applications highlight the benefit of collecting conflict data via cell phones in real time." (Abstract)
more
"This study provides insights that can inform disaster communication management, policymaking, and theory building through a nationally representative field experiment (N = 2,015 U.S. adults) grounded in media richness theory, information and communication technologies (ICTs) succession theory, and
...
the social-mediated crisis communication (SMCC) model. Key findings include the following: (1) Significant main effects of disaster information source were detected on how likely participants were to seek further disaster information from TV, local government websites, and federal government websites; (2) regardless of information form and source, participants reported strongest intentions to immediately communicate about the disaster predominately via offline interpersonal forms rather than through online organizational and personal forms; and (3) regardless of information source, participants reported strong intentions to evacuate if instructed to do so by the government. These findings call for developing crisis communication theory that is more focused on how publics communicate with each other rather than with organizations about disasters and predict a wider variety of crisis communication outcomes." (Abstract)
more
"Can the mass media cause changes in an audience’s knowledge, attitudes and intention to practise behaviours? At BBC Media Action, we have just successfully conducted a randomised control trial (RCT) to investigate this chain of causality in a prime time health TV drama in Bangladesh." (Introducti
...
on)
more
"We use a “natural experiment” in media markets in Benin to examine the impact of community radio on government responsiveness to citizens. Contrary to prior research on the impact of mass media, in this experiment government agents do not provide greater benefits to citizens whose exposure to c
...
ommunity radio increased their demand for those benefits. Households with greater access to community radio were more likely to pay for government-provided bed nets to combat malaria than to receive them for free. Mass media changed the private behavior of citizens—they invested more of their own resources in the public health good of bed nets—but not citizens’ ability to extract greater benefits from government. While the welfare consequences of these results are ambiguous, the pattern of radio's effects that we uncover has implications for policy strategies to use mass media for development objectives." (Abstract)
more
"How does media influence beliefs, attitudes, and behaviors? We know surprisingly little about this influence and I argue that two mechanisms account for its impact. Media provides new information that persuades individuals to accept it (individual channel), but also, media informs listeners about w
...
hat others learn, thus facilitating coordination (social channel). Using a field experiment in Mexico, I disentangle these effects and analyze norms surrounding violence against women. I examine the effect of a radio program when it is transmitted privately versus when it is transmitted through public outlets. Although I find no evidence supporting the individual mechanism, the social channel increased rejection of violence against women, support for gender equality, and unexpectedly, increased pessimism regarding the future decline of violence." (Abstract)
more
"Partisan media are often blamed for polarization in newly liberalized regimes. However, there is little empirical work on the subject, and information-processing theories suggest that extreme position taking is only one possible response to opinionated news. Rather, we theorize that partisan media
...
may cause moderation in postliberalization settings, because low political sophistication and shifting political landscapes discourage partisan-motivated reasoning. We conducted a field experiment in Ghana in which tro-tros (commuter minibuses) were randomly assigned to one of four conditions. Passengers heard live talk-radio from a progovernment, pro-opposition, or neutral station, or were in a noradio control.We find no effect of like-mindedmedia on polarization, but significant evidence of moderation fromcrosscutting broadcasts, indicating that rival arguments persuaded subjects. Partisan broadcasts also encouraged displays of national over partisan identity. Rather than fueling extremism, we argue that partisan media can moderate by exposing citizens to alternate perspectives." (Abstract)
more
"We provide an assessment of the change in knowledge of a rural village in the Congo Basin after inhabitants listened to one of the radio programs that were prepared on climate change. The document also provides potential indicators for result up-scaling. After applying a micro-economic model to a c
...
ase–control experiment, both before and after exposure to one radio program, the results show an increase in knowledge of 22.3% attributable to the radio program. In addition, a series of reactions were recorded from different end users, such as other media, ministries, NGO representatives and researchers, who reacted positively to the broadcasts. We recommend the use of radio programs to increase knowledge and induce behavioral changes with regard to climate change adaptation and mitigation." (Back cover)
more
"Many people recognise that mass media is important in promoting public health but there have been few attempts to measure how important. An ongoing trial in Burkina Faso (ClinicalTrials.gov, NCT01517230) is an attempt to bring together the very different worlds of mass media and epidemiology: to me
...
asure rigorously, using a cluster-randomised design, how many lives mass media can save in a low-income country, and at what cost. Application of the Lives Saved Tool predicts that saturation-based media campaigns could reduce child mortality by 10–20%, at a cost per disability-adjusted life-year that is as low as any existing health intervention. In this Viewpoint we explain the scientific reasoning behind the trial, while stressing the importance of the media methodology used." (Abstract)
more
"This article presents and discusses the results of an experiment in which television viewers were exposed to either a war journalism (WJ) or a peace journalism (PJ) version of two news stories, on Australian government policies towards asylum seekers and US-sponsored ‘peace talks’ between Israe
...
l and the Palestinians, respectively. Before and after viewing, they completed a cognitive questionnaire and two tests designed to disclose changes in their emotional state. During the viewing, they also underwent measurement of blood volume pulse, from which their heart rate variability (HRV) was calculated. HRV measures effects on the autonomic nervous system caused by changes in breathing patterns as subjects respond to stimuli with empathic concern. Since these patterns are regulated by the vagal nerve, HRV readings can therefore be interpreted as an indicator of vagal tone, which Porges et al. propose as an ‘autonomic correlate of emotion’. In this study, vagal tone decreased from baseline through both WJ stories, but showed a slightly smaller decrease during the PJ asylum story and then a significant increase during the PJ Israel–Palestine story. These readings correlated with questionnaire results showing greater hope and empathy among PJ viewers and increased anger and distress among WJ viewers, of the Israel–Palestine story." (Abstract)
more
"We report on a field experiment and a focus group interview study that examine the impact of a media-based intervention (i.e., radio drama) aimed at promoting peaceful intergroup relations in the Eastern Democratic Republic of Congo (DRC). In Study 1, we used a priming paradigm to assess the causal
...
impact of the intervention among 1,522 Congolese community members in North and South Kivu. The results revealed mixed effects of the media intervention on psychological outcomes: Priming the radio drama increased inclusive victim consciousness while reducing exclusive victim consciousness and social distance. However, priming also increased support for conformity toward leaders, and reduced the belief that cross-group discussions can resolve problems in community. Findings from a follow-up focus group interview study (with 6 focus groups, N = 51) shed light on possible reasons for these mixed results. We discuss why strategies that are effective in improving intergroup relations in the aftermath of violence might not be as effective in settings of ongoing violence." (Abstract)
more