"Gives practical guidelines to enable non-artists to make their own visual aids such as discussion starters, picture cards, flannelborads and community maps. Includes sections on common pictorial conventions; how to draw and use colour, how to copy and adapt pictures, how to make and use a range of
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people-Centred visual aids; and how to plan and conduct training workshops on visual communication. Also examines the failure of one-way 'message' driven communications, the neo-Colonial assumptions of research on visual literacy and promotes a 'people-Centred' alternative to building visual literacy skills and capacity." (Catalogue Intermediate Technology Publications 2000)
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"Based on literature research and personal experiences gained in Africa, this book pays attention to the cultural and educational aspects of communication for development in developing countries. The book addresses the many pitfalls of communication and the factors that have an influence on the effe
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ctiveness of communication. The first part of the book provides an overview of the changes of development strategies in the last few decades and describes the practice of communication for development in the field. The second part of the book discusses the intricate link between communication and culture and the way it influences the practice of interpersonal and mediated communication. Part three deals with media and their educational potential. The fourth part of the book pays attention to the steps involved in the planning and implementation/production of communication events, programs, and materials. The fourth part of the book pays special attention to the importance of pre-testing, monitoring, and evaluation in this process. A 25-item dictionary of concepts and a bibliography containing about 200 items are attached." (ERIC)
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"Communication for development programmes do not feature as a priority theme for most of the agencies, with the exception of UNESCO, UNICEF and FAO. UNICEF considers communication for development programmes as a priority. They have communication officers in almost all their field offices, most of th
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em with very substantial programmes. The most significant lacuna in the development machinery of the United Nations system is that the UNDP modalities of project execution do not provide scope for a communication dimension. There is, however, awareness and concern among United Nations agencies, universities, multilateral agencies and NGOs about the need for effective communication structures for attaining the desired objectives of development and humanitarian assistance programmes." (Executive summary, page v-vi)
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"Myron J. Pereira, SJ, brings together his years of experience in Development Communication as the director of ASTHA, a department of the Xavier Institute of Communications, Bombay. In this book he deals with sound slides, video, audio-cassettes and posters, street-plays and puppets and how they can
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be effectively used to transform the society. Essentially this is a 'how to' book. Numerous media practitioners are not professionals in any way. They are teachers, pastors, social workers, community organizers and political activists. But they are aware of the influence of modern communications and they would like to improve their skills and widen their perspectives both in communication and with the media. The book is meant for them." (Back cover)
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"This volume explores the strengths, weaknesses, and complex nature of participation in diverse settings through a collection of 20 essays that focus on the concept of participation in development and raise questions relating to power, control, empowerment, awareness-raising, and self-reliance. The
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editors assert that participation must be dialogic and transactional, and that development communicators have a role in facilitating the spread of new philosophies, concepts, and models, which facilitate participation at all stages of the development process. This volume is divided into sections on theories, methodologies, 'participatory decision-making and action' and 'participatory message making', and includes case studies." (Communication Initiative website Nov. 2007)
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"Based on Mda's experience in Southern Africa, the book shows how drama and theatre can be used effectively in social development. Mda argues, that communication should be democratized, that it should increase participation and promote equity and self-reliance. If theatre is to play a role in the de
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velopment concerns faced by communities, a carefully thought-out method of combining intervention and participation is needed to provide a genuine two-way communication to revitalize cultural expression." (Mothers & Children, 2/1994, page 8)
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