Filter
39
Featured
Free Access
22
Key Guidance
5
Quick Overview
1
Top Insights
1
Topics
Social Media Marketing & Digital Public Relations
7
Online Fundraising
5
Nonprofit Public Relations: Design & Implementation
4
Fundraising
3
Digital Activism, Cyber Advocacy
2
Media Advocacy, Media Activism
2
Online Marketing, Online Public Relations
2
Nonprofit Management, NGO Management, Management General
2
Africa: Foreign Media Representation & Image Abroad
2
Nonprofit Advertising, Advertising for Noncommercial Purposes
1
Advocacy
1
Advocacy Campaigns
1
Advocacy & Empowerment: Planning & Implementation
1
Event Marketing & Communication
1
Catholic Marketing
1
Church Marketing
1
Communication Strategies
1
Crisis Communication
1
NGOs & Civil Society Organizations: Communication Strategies & Practices
1
Press Releases & Press Conferences
1
Public Relations: Interview Skills & Training
1
Social Marketing
1
Strategic Communication Planning
1
Community Communication
1
Comunicación Popular
1
Community Media
1
Storytelling
1
Foreign Conflict Reporting, International War Reporting
1
Theatre for Development
1
Nonprofit Organizations, NGOs
1
Financing Nonprofit Organizations
1
Online Public Relations
1
Social Media
1
Discrimination-Sensitive Language, Minority-Sensitive Journalism
1
Disaster & Humanitarian Crisis Reporting
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Market Strategies
1
Biodiversity Communication
1
Evaluation Methods, Evaluation Tools
1
HIV / AIDS Communication
1
Developing Countries Reporting & Representation in Foreign / International Media
1
Foreign News, International News
1
Corporate Social Responsibility
1
Low-Cost Solutions, Low Budget Calculation
1
Political Communication
1
Research Report Writing
1
Science Communication & Research Dissemination
1
Networks & Networking
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Key Guidance
San Francisco: Jossey-Bass (2013), xxxi, 392 pp.
Erfolgreiche PR im Social Web: Das praktische Handbuch
Bonn: Galileo Press (2013), 522 pp.
"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe
...
Measuring the Networked Nonprofit: Using Data to Change the World
San Francisco: Jossey-Bass (2012), xxviii, 301 pp.
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund
...
Media Advocacy Toolkit
Pasay City: Philippine NGO Council on Population, Health and Welfare (2011), 22 pp.
Making Communication Count: A Strategic Communications Framework
London: International Institute for Environment and Development (IIED) (2011), 4 pp.
"Effective communication strategies will differ depending on whether you are communicating to influence change, engage or mobilise communities, share information, or raise profiles. Influencing change relies on engaging key audiences in dialogue that is relevant, context-specific and backed up by ro
...
The Networked Nonprofit: Connecting with Social Media to Drive Change
San Francisco: Jossey-Bass (2010), xix, 201 pp.
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used
...
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
San Francisco: Jossey-Bass (2010), xxviii, 228 pp.
"In a Study Released Today...": 10 Tips to Get More Ink on Your Next Report
New York: Fenton Communications (2009), 15 pp.
"Many nonprofits spend considerable time and resources producing studies to advance their issues, only to have them gather dust on the shelf of some academic or government office. Why? Invariably, it’s because the report received little to no media coverage. The good news is, it doesn’t have to
...
Media Relations: Guide for Civil Society Organisations
Skopje: Balkan Civil Society Development Network (BCSDN);Macedonian Center for International Cooperation (MCIC) (2007), 52 pp.
"This textbook attempts to address most common questions, doubts and misconceptions about the media, while communicating and working with them. It is based on notes prepared for the workshops on Media relations for CSOs held in Tirana (Albania), 8-10 February 2007 and in Novi Sad (Serbia), 1-3 March
...
Nonprofit Marketing: Best Practices
Hoboken, NJ: Wiley (2007), 320 pp.
People to People Fundraising: Social Networking and Web 2.0 for Charities
Hoboken, New Jers.: Wiley (2007), 262 pp.
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
Hoboken, NJ: Wiley (2005), 345 pp.
Communications for Social Good
New York: Foundation Center (2004), 54 pp.
Handling the Media
Civicus (2003), 34 pp.
Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
Advocacy in Action: A Toolkit to Support NGOs and CBOs Responding to HIV/AIDS
Brighton; Toronto: International HIV/AIDS Alliance;ICASO (2002), 116 pp.
"This toolkit is for people and organisations that support NGOs and CBOs responding to HIV/AIDS in developing countries. These include NGO support programmes, training institutions and individual trainers. The toolkit can also be used by NGOs and CBOs themselves to build skills within their own orga
...
Producing Your Own Media: Toolkit
Johannesburg: Civicus (2002), 74 pp.
Life - Nature - the Public: Making the Connection. A Biodiversity Communications Handbook
Madison: Biodiversity Project (1999), 64 pp.
La publicidad de bien social
Buenos Aires: Paulinas (1997), 87 pp.
