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Aid and the news agenda: Examining the forces shaping NGO-produced humanitarian media

Michael Sunderland

Bournemouth University, Doctoral Thesis (2024), 268 pp.

"This study examines the external influences that shape NGO-produced news content concerning humanitarian crises in East, West and Central Africa. Employing a thematic analysis of semi-structured in-depth interviews with humanitarian communicators and a content analysis of the humanitarian press rel ... eases of four major NGOs, it seeks to establish the types of content NGO communications staff consider most effective for achieving mainstream media coverage, how they access such content, and any forces influencing their eventual production of news. In line with notions of media logic (Altheide and Snow 1979; Cottle and Nolan 2007) and news cloning (Fenton 2010), it uncovers a reliance on hard-hitting humanitarian statistics and powerful first-person testimonies, which are considered essential for achieving news coverage. Statistics are found to be most often sourced from publicly available humanitarian datasets, often managed by the United Nations, and are considered susceptible to politicisation by authorities implicated in certain crises. First-person testimonies are usually gathered in-person by NGO staff and are affected by issues of physical access to crisis zones including monitoring by local authorities and demands for media sign-off. Additionally, a humanitarian NGO’s decision on whether to speak out publicly about a crisis is found to be often weighed up against threats to staff and programme safety. Examining these issues through a lens of agenda building theory (Cobb and Elder 1971), this study introduces the concept of agenda erosion, describing the phenomenon by which powerful actors, including host authorities and western governmental and intergovernmental donors, exert influence to undermine agenda building activities by NGOs in the context of humanitarian crises. Methods of agenda erosion might include demanding sign-off of media content, the control of physical access to crisis zones for communications staff, and the politicisation of humanitarian data. Unlike the traditional view of NGOs being producers of information subsidies (Gandy 1982), this concept recognises that, as news producers, NGOs also accept information subsidies, including humanitarian data, from other actors. These subsidies are used by NGOs to increase their own agenda building effectiveness but can also allow other, potentially conflicting, priorities to influence the media agenda too. NGOs are now widely regarded as important players in the production of international news (Cottle and Nolan, 2007; Cooper, 2011; Powers 2018) and these findings suggest agenda erosion is in-part responsible for the continuing adherence of aid organisations to established patterns of news construction (Cottle & Nolan 2007; Fenton 2010; Waisbord 2011; Powers 2018). Only crises with hard-hitting data or emotive personal stories are likely to achieve mainstream media coverage but exposure to such sources is often closely guarded by the most powerful actors in certain crises. As a result, some crises continue to go underreported and NGOs risk being silenced or, worse, used as proxy mouthpieces by powers implicated in the humanitarian context to which they are attempting to respond." (Abstract) more

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Nonprofit digital advocacy: A complete campaign guide

Bonterra (2023), 16 pp.

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Pressemeldungen mit Wirkung: Praxishandbuch für erfolgreiches Schreiben

Martin Roos

Potsdam: Friedrich Naumann Stiftung (2023), 46 pp.

"Hier lernen Sie, was eine Pressemeldung bereits benötigt, bevor Sie sie formuliert haben, und warum Relevanz so wichtig ist. Jede Pressemeldung braucht einen Anlass. Dieses Handbuch erklärt Ihnen, wie solche Anlässe aussehen können und welche Kriterien diese erfüllen sollten, um medienwirksam ... more

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Fundraising: Professionelle Mittelbeschaffung für gemeinwohlorientierte Organisationen
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Key Guidance

Michael Urselmann

Wiesbaden: Springer Gabler, 8th ed. (2023), xlii, 728 pp.

"Dieses Buch stellt Ihnen das aktuell verfügbare Wissen über professionelles Fundraising und sein systematisches Management zur Verfügung. Dabei profitieren Sie sowohl von den neuesten wissenschaftlichen Erkenntnissen zu Nonprofit-Management und Fundraising als auch von der mehr als 25-jährigen ... more

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2023 Nonprofit Tech for Good Report

Nonprofit Tech for Good (2023), 22 pp.

"The biennial Nonprofit Tech for Good Report seeks to gain a better understanding of how nonprofit organizations use technology for digital marketing and fundraising. The 2023 report is based on the survey responses of 1,732 nonprofit professionals that subscribe to or follow Nonprofit Tech for Good ... more

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Mastering Media Interviews to Promote Climate and Health

Gareth Harding, Helena Uhl

Brussels: HCWH Europe (2022), 10 pp.

"Speaking to the media is an important channel that healthcare professionals can use to raise awareness about the health impacts of climate change and encourage action to tackle the climate crisis. This guide gives you a quick and practical introduction to giving interviews to prepare you for future ... more

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Connecting with Media Handbook: Tip Sheets for Civil Society and Activists
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Key Guidance

Johannesburg; Geneva; New York: Civicus (2021), 17 pp.

"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s ... more

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Fundamentos de marketing religioso: 11 lecciones para evangelizar mejor sin perder la esperanza ni la misión
Key Guidance

Carlos Luna Calvo

Reinspira Ediciones (2021), 538 pp.

"Carlos Luna plantea abordar el reto de la evangelización desde una nueva disciplina a la que él llama marketing religioso. Propone sumar nuevas dimensiones más allá de la comunicación que permiten entrar en relación con los alejados a la fe. Un manual innovador de mercadotecnia religiosa que ... more

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Handbuch Fundraising

Michael Urselmann (ed.)

Wiesbaden: Springer Gabler, 2., aktual. und erw. Aufl. (2020), xiii, 732 pp.

"Dieses Handbuch trägt den aktuellen Stand der wissenschaftlichen Auseinandersetzung mit dem Thema Fundraising in Deutschland, Schweiz und Österreich zusammen. Erkenntnisse und Kennzahlen werden praxisorientiert aufbereitet. Ausgewiesene Experten, die sich sowohl wissenschaftlich als auch praktisc ... more

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Wir bleiben im Gespräch: Erfolgreiche Presse- und Öffentlichkeitsarbeit für NGOs, Migrant*innenorganisationen, Flüchtlingsinitiativen und andere integrativ wirkende Organisationen.

Berlin: Neue deutsche Medienmacher (NdM) (2019), 47 pp.

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Communications Toolkit: A Guide to Navigating Communications for Social Impact
Key Guidance

R. Christine Hershey, Vanessa Schnaidt

Los Angeles: Cause Communications, 4th ed. (2019), xiii, 100 pp.

"While there are many books, digital libraries, workshops, and presentations on individual aspects of communications for social impact, few resources succinctly cover the broad spectrum of communications needs for this field. To determine the content of the Toolkit, we conducted national qualitative ... more

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La información como herramienta de participación ciudadana: Prensa, medios y redes sociales

Adriana Amado, Eugenia Etkin, Leonardo Báez

Buenos Aires: Konrad-Adenauer-Stiftung (KAS) (2019), 60 pp.

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The Instigatory Theory of NGO Communication: Strategic Communication in Civil Society Organizations

Evandro Oliveira

Wiesbaden: Springer VS (2019), xxv, 262 pp.

"By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an ... more

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Comunicación popular para la defensa de las autonomías: Guía metodológica para la incidencia pública y política

Génesis Santiago Rojas Cruz

San José (CR): Voces Nuestras (2018), 52 pp.

"Esta guía metodológica sistematiza dinámicas y herramientas construidas colectivamente por el equipo de la Asociación Voces Nuestras y agrupaciones aliadas. Nuestra propuesta fue aplicada y validada en procesos de formación a partir del año 2017, en el trabajo con organizaciones puente y defe ... more

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Social Sector Communication in India: Concepts, Practices, and Case Studies

Jaishri N. Jethwaney

Los Angeles et al.: Sage (2016), xvi, 268 pp.

"Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an ... more

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Working with the Media: A Best Practice Guide

Swindon: Economic and Social Research Council (ESRC) (2015), 28 pp.

"Communicating research findings to potential users outside the academic community, whether in government, business, Third Sector or the general public, has, or at least should become, an essential element in most social scientists’ working lives. Engaging with the media enables you not just to re ... more

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Challenging humanitarian communication: An empirical exploration of Kony 2012

Johannes von Engelhardt, Jeroen Jansz

International Communication Gazette, volume 76, issue 6 (2014), pp. 464-484

"In March 2012, American NGO Invisible Children released an online video about the crimes committed by Ugandan war lord Joseph Kony and his Lord’s Resistance Army. Rapidly shared through social network sites, Kony 2012 soon earned the title of fastest spreading online video ever produced. At the s ... more

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Storytelling for Nonprofits: How to Present Stories That Attract Donors, Win Support, and Raise Money

Network for Good (2014), 25 pp.

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A quiet revolution: The moral economies shaping journalists’ use of NGO-provided multimedia in mainstream news about Africa

Katherine Wright

London: University of London, Goldsmiths, Doctoral Thesis (2014), 495 pp.

"Building a body of empirical evidence about why and how journalists use such multimedia and the consequences of this for journalism, NGO-work and those represented, is the central focus of this thesis. Unlike previous research on news coverage of Africa and journalists’ use of NGO-provided multim ... more

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Media Relations Manual for Civil Society Organisations

Sanela Tunovic-Becirovic, Mehru Aygul, Ayca Bulut-Bican, Aida Fazlic

Swedish Institute for Public Administration (SIPU);Technical Assistance for Civil Society Organisations (2013), x, 130 pp.

Fundraising: Professionelle Mittelbeschaffung für gemeinwohlorientierte Organisationen Top Insights Key Guidance

Connecting with Media Handbook: Tip Sheets for Civil Society and Activists Quick Overview Key Guidance

Fundamentos de marketing religioso: 11 lecciones para evangelizar mejor sin perder la esperanza ni la misión Key Guidance

Communications Toolkit: A Guide to Navigating Communications for Social Impact Key Guidance

Fundraising: Professionelle Mittelbeschaffung für gemeinwohlorientierte Organisationen
Top Insights

Key Guidance

Connecting with Media Handbook: Tip Sheets for Civil Society and Activists
Quick Overview

Key Guidance

Fundamentos de marketing religioso: 11 lecciones para evangelizar mejor sin perder la esperanza ni la misión
Key Guidance

Communications Toolkit: A Guide to Navigating Communications for Social Impact
Key Guidance