"The aim of this training manual is to introduce the basic concepts of journalism and its evolution in a way that the readers understand and acknowledge the responsibility of the task of informing the citizens. This manual aims to be a tool to strengthen community media as a way to the empowerment o
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f societies. The text is an introduction to concepts such as information, communication, propaganda, public opinion and the agenda setting process. We believe that it is necessary to understand how media work and to be familiar with the media structure in order to participate in it and influence it to change it, so that citizens feel closer to media." (Introduction, page 7)
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"What follows is a fascinating account of 50 experiments in empowering people— living in poor communities across the world—to seize control of their own life stories and begin to change their circumstances of poverty, discrimination and exclusion. Alfonso Gumucio spent nearly one year researchin
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g and interviewing sources for “Making Waves,” and has been actively involved in every phase of production. “Alfonso’s voice” is evident throughout this work, and it is a tribute to what makes him the ultimate communicator: he has the soul of the good poet and filmmaker that he is, combined with an unwavering sense of justice and fairness. Following the first introductory chapter—which explains the field of participatory communication for social change and how it is evolving—you will read 50 illustrations of the power of community decision-making and action. Many of the stories are about community radio.We hope you don’t find this tedious; but our research and conversations certainly suggest that community-based radio is one of the best ways to reach excluded or marginalised communities in targeted, useful ways." (Foreword by Denise Gray-Felder, page 1-2)
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"Ce qui suit, c’est un fascinant catalogue de cinquante expériences qui permirent à des résidents de communautés pauvres de par le monde de prendre le contrôle de leur histoire, et de commencer à changer les circonstances de leur pauvreté, de leur discrimination, de leur exclusion. Alfonso
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Gumucio a passé presque un an à rechercher et interroger des sources pour ce travail, et s’est impliqué dans chacune des phases de la conception. La « voix d’Alfonso » résonne dans toute cette oeuvre qui est un hommage à ce qui fait de lui le communicateur par excellence : il a l’âme du poète et du réalisateur de talent qu’il est, combinée à un sens inébranlable de la justice et de l’équité. Après le chapitre introductif sur le rôle que joue la communication participative dans le changement social et son évolution, vous pourrez lire cinquante exemples qui illustrent le pouvoir que donnent l’action et la prise de décision communautaires. La plupart d’entre eux relatent de radios communautaires. Nous espérons que vous ne trouverez pas cela fastidieux, mais nos recherches et conversations nous ont conduits à conclure que la radio communautaire représente l’un des meilleurs moyens d’atteindre les communautés exclues ou marginalisées, et ce de manière ciblée et utile." (Préface de Denise Gray-Felder, page 1-2)
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"Although rural development, especially in the Third World, is a major concern of UNESCO, emphasis here is upon those uses of media which support community initiatives in urban settings or were introduced to help resolve tensions and problems. Media are not limited to newspapers and broadcasting; th
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ey also include such other forms as wall posters, mimeographed newsletters, audio cassettes and portable video equipment. Emphasis, however, is not upon the medium or its mode of delivery, but rather upon its function within a community program to focus upon the urban problem. Scope is international and arrangement is by country: Africa, the Arab world, Australia, the Caribbean (a case study), Europe, India, Japan, Latin America, North America and the Philippines. An appendix includes extracts from the Final Report of the Urban Community Media Consultation, UNESCO: "Proposals for related activities," and "Proposals for future activities and research programmes.'' A 1977 study edited by Frances J. Berrigan, 'Access: Some Western Modern Models of Community Media' (UNESCO), is a discussion accompanied by case studies of different ways in which communities in the U. S., Canada and some European countries have provided access for audience participation in broadcasting programming for both television and radio." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 251)
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