"This pilot study surveyed 2,744 university and high school students in Jordan, Lebanon, and the United Arab Emirates. It asked about their media consumption and production habits, and about their attitudes towards certain media. Among the significant findings, the survey found the participants high
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ly adept at using new media. They spent considerable time consuming new and traditional media, but much less time producing media content. For instance, the vast majority of participants indicated that they had never blogged. In addition, those who did produce media content, through blogging or otherwise, tended to do it in a language other than their native language. Indeed, with the exception of news, the majority of surveyed youth consumed and produced media in English, rather than Arabic. In addition, the participants used media predominantly for entertainment, for connecting with others, and for work or schoolwork, but less often for current affairs, for expressing their opinions, or for political activism." (Summary of findings, page 9)
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"This is a comparative case study of the church-run, Radio Maria and non church-run, Radio Explorers in the Eastern Province of Zambia. The work compares and contrasts the (1) content and management of the stations, (2) the process of selection of programmes and content development, and (3) accessib
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ility. The core purpose of this intense comparison is to contribute to the further understanding of whether faith-based broadcasting or non-faith based stations offer greater community participation and sense of ownership. To achieve this goal, the study employed triangulation. A total of 200 people were interviewed for quantitative data collection. Focus group and in-depth interviews provided invaluable additional information and insights. The outcome of the research indicates that there is no substantive difference between the sense of ownership and management between the two stations. Quantitative findings were high for both. For example, 83 percent of the respondents said Radio Explorers was accessible and 75 percent said the same of Radio Maria. Qualitative responses in focus group discussions and in-depth interviews revealed similar patterns. However, findings indicate that church-run are more participatory than nonchurch run radio stations. These findings indicate that there is essentially no difference in the operations of faith-based radio stations and the non-church stations." (Abstract)
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"The primary objective of this research is to inform on media access, usage, met and unmet needs and expectations so as to enable the MASI members to grow their businesses by being relevant to the current and potential audience. The quantitative component of the research comprised a survey of a tota
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l of 1,229 personal face to face interviews with residents aged 14 years and over. Interviews were conducted across the Capital District of Honiara and each of the 5 provinces including Guadalcanal Province, Western Province, Malaita Province, Makira-Ulawa Province, and Isabel Province. The qualitative component of the research comprised n=14 focus group discussions across the same geographical footprint." (Executive summary, page 5)
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"It's evident that not all aspects of Traber's 1978 report adequately appeal to our present concern in Nigeria, but there are certain proposals that are still very much relevant. An example is its proposal to establish a Catholic National Weekly Newspaper and a National Monthly Magazine. This is dea
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r to the heart of Nigerians - even bishops. "They (Nigerians) need to have a central paper sponsored by all with branches in every diocese," Fagun, bishop of Ekiti said. "Nigerian Catholic Newspapers inform, educate and entertain the people." For Adeyemi Peter Oluseyi, one of our respondents, "There is a need to have one national newspaper that will be the active voice of Catholic faith in Nigeria." He said this national newspaper should be made to be "equal. in standard to the popular national dailies like the Punch and Guardian newspapers." Erengwa, a board member of the Catholic Herald in Lagos said, "At the moment I am working on a national monthly Catholic magazine with Bishop Emmanuel Badejo. We are also working with him on a monthly Yoruba Catholic devotional magazine." (Conclusion, page 92)
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"In 2004-2005, the United States Agency for International Development’s (USAID) Office of Transition Initiatives commissioned Altai Consulting to conduct the first comprehensive media evaluation of the Islamic Republic of Afghanistan, looking at the impact of the Afghan media on opinions and behav
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iors three years after the beginning of the country’s reconstruction. The evaluation found, among other things: that Afghans were avid and sophisticated media users and that cultural barriers to media use were less significant than previously expected; that the radio played a predominant role throughout the country; and that media are instrumental in social progress and education. However, since publication of that report1, Afghanistan’s media sector has seen important changes. To inform future assistance from the international community to the Afghan media, it was deemed necessary to assess the current state of the Afghan media – by reflecting a full and accurate audience profile, to determine program preferences, to measure the impact of the Afghan media on local opinions and behaviors and to gauge Afghan expectations in terms of programming and messaging. A large-scale research project was thus planned and conducted from March to August 2010. This research included a deep probe into the media sector and the public’s behaviors and expectations. The methodology used to achieved this included a combination of: literature review; direct observations; key informant interviews with most relevant actors involved in the media sector; 6,648 close-ended interviews in more than 900 towns and villages of 106 districts, covering all 34 provinces of the country; an audience survey on more than 1,500 individuals run daily for a week; about 200 qualitative, open-ended interviews; and 10 community case studies. Such an effort guarantees that results presented here are fairly representative of the Afghan population at large. This document provides a comprehensive synthesis of data collected during the survey. A database of media actors, 16 priority district reports, 10 case study reports, a complete description of the methodology and the original datasets from the main quantitative research and the audience research are publicly available, allowing anyone interested to access more focused information as needed." (Introduction, page 8)
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"The data presented in this report are based on a survey conducted in April and May 2010 among Zambian adults age 15 and above. Using the 2000 Zambian National Census as the sampling frame and a stratified random sampling design, a nationally representative probability sample of 2,000 respondents wa
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s selected [...] This report is divided into three sections: Chapter 1 - Mass Media Access and Use: Common determinants of access (such as regional distribution, income, and available infrastructure); key issues in Zambians' media use habits, particularly use differences between designated "opinion leaders" and the general population. Chapter 2 - Barriers to Media Access and Use: Profiles of those Zambians lacking access to various mass media; analysis of obstacles to access. Chapter 3 - Media Outlet Preferences in Radio and Television: Audience and programming profiles of specific media outlets." (Page 5)
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"Radio is the most popular source of information with 98% saying it their source of information. 71% claim that radio is the most important source of information to them and 66% claim that radio is the most reliable source of information. Church is also a strong source of information with 64% claimi
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ng it as their source of information. Newspaper/Magazines followed with a 52% claiming it as a source of information. Other sources of information were word of mouth with 45%, followed by mobile phones with 39%, television with 37% and internet with 11%. The rest had small numbers – please refer to the table. Different sources are used with different degrees of frequencies. Radio (86%) has the highest everyday listenership, followed by mobile phones (60%) and word of mouth (58%). Miraya FM has 54%, followed by Spirit FM with 9%, Liberty with 8%, Sudan Radio Service with 7%, when we pick top 4 radio stations when it we look at top of mind awareness." (Executive summary, page 6)
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"In August 2008, the BBC World Service Trust conducted a quantitative midline sentinel survey on HIV and AIDS Knowledge Attitudes and Practice (KAP) and media habits. The Trust has consistently applied a survey methodology using cross-sectional household-based surveys since 2004. The 2008 Sentinel S
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tudy total sample size is 1,368 young people aged 15-29 from six locations—Phnom Penh, Kandal, Kampong Speu, Kampong Chhnang, Battambang and Siem Reap. These provinces were selected for the sentinel surveys because they have the highest level of media consumers according to the CDHS 2005. Data was collected using face to face interviews in the Khmer language. Fieldwork was conducted in August 2008. The survey questionnaire, as in the 2007 Sentinel Study, covered a range of topics, of which this report includes: demographics; media practices; HIV and AIDS on radio and TV; exposure to the Trust’s HIV and AIDS outputs." (Executive summary, page 8)
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"The glories past of the Cambodian cinema, with international well known filmmakers like the former King Sihanouk, seems to be well and truly over. The current breakdown of the Cambodian cinema industry shows an alarming circle and reflects a desolate situation. In this book the author Kirstin Wille
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examines the existing framework conditions and figures out the reasons for this situation. In doing so a model is developed that contains general key factors for the success of motion pictures and interrelations among these factors. Due to country specific demands, she conducted a survey among cinemagoers to figure out the key components and gives advices which framework conditions must be changed generally and what kind of movies should be produced in order to build up a prosperous film industry." (Back cover)
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"1. Overall awareness of Afghan Woman’s Hour (AWH) in Afghanistan was found to be high; 50% of all those who had listened to the radio in the previous month were aware of AWH. Awareness was higher in the South Western region at 64% compared with the lowest level of awareness at 23% in the Hazarjat
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region. Awareness was higher among women (60%) as compared to men (40%) men indicating popularity of the programme among its primary target audience i.e. women.
2. The survey found that about 45% of active radio listeners had ever listened to AWH, indicating that the programme has been heard by approximately 11 million Afghans. Listenership was highest in the South Western province (61%) followed by Eastern (49%) and South Central (48%) provinces. Hazarjat province reported the lowest listenership at 22%.
3. More than half of all female active radio listeners had ever listened to AWH. Again, it is apparent that the programme is reaching its primary target audience with 55% of women having ever listened to the programme. Nearly all those who were aware of the programme had heard the programme at some point.
4. Of all those aware of AWH, 76% of men and 83% of women had listened to it in the last month or more recently. Nearly a fifth of all active radio listeners had listened to the programme in the last 7 days with more than a third having listened in the last month.
5. Just over a fifth of all active radio listeners listen to AWH once a week or more. Slightly less than a third of female all active radio listeners listen to the programme once a week or more. As expected this figure is lower for men." (Exectuvive summary)
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"The objectives of this field survey are as follows: to attempt a critical study of the readership of people from different social strata of five specific localities of Kolkata Metropolitan City; to attempt a study of the influence and to measure the encroachment of different media on people’s rea
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ding habit; to attempt an assessment of the probable causes behind the difference in pattern of the reading habits of people in different localities of Kolkata Metropolitan City; to attempt an assessment of the role played by Public Libraries in promoting reading habits; to attempt a mapping of the Information Literacy Competency Level of people living in urban, Industrial and Semi-Urban areas of Kolkata Metropolitan City." (Objectives, page 15)
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"La première partie de l’étude vise à décrire autant le fonctionnement des médias congolais que le comportement de leurs publics, essentiellement à Kinshasa et dans les grandes villes de province. La seconde partie tâche de dresser un bilan des principales contraintes auxquelles sont confro
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ntés les journalistes congolais dans leur travail quotidien et de souligner les défis à relever afin que les médias congolais puissent contribuer efficacement à la consolidation de l’Etat de droit, de la paix et de la citoyenneté. En effet, la pluralité des médias n’est pas forcément synonyme de qualité de l’information du citoyen et, si les expériences positives et volontaristes ne manquent pas, un besoin de professionnalisation des acteurs du secteur des médias se fait encore sentir. A travers ce bilan succinct, mais franc et honnête, le présent document ambitionne d’être utile à la fois aux acteurs du secteur médiatique congolais, aux chercheurs qui souhaitent mieux connaître ce paysage dynamique et pluriel, et aux partenaires soucieux d’appuyer ces vecteurs d’information dont le rôle est capital pour l’avenir démocratique du Congo." (Dos de couverture)
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"Soul Buddyz, an initiative of the Soul City Institute for Health and Development Communication (IHDC), in partnership with the South African Broadcasting Corporation (SABC), is a multi-media intervention targeting children aged 8 to 14 in South Africa. The intervention is focused on the promotion o
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f children’s wellbeing through the provision of health information and skills to lead healthy lives, especially those which relate to HIV and AIDS and sexuality. Components of the intervention include a television drama, Soul Buddyz Television; a radio intervention, Soul Buddyz Radio consisting of drama, and interactive talk between children and adults; and a Lifeskills Booklet for Grade 7. In addition, there is a face-to-face intervention Soul Buddyz Clubs, implemented in primary schools in collaboration with the Department of Education. A reality television programme, Buddyz on the Move which showcases Soul Buddyz Club activities. Complementary materials and messaging for parents and care-givers of children are also part of the intervention. This report presents an independent evaluation of Soul Buddyz conducted in 2006. Interviews were conducted with a sample of 1500 children aged 8-15 across the country, in a nationally representative sample [...] Some 82% of children in the 8-15 age group reported having watched Soul Buddyz TV. Some 63% reported having watched Buddyz on the Move. Soul Buddyz radio achieved lower reach with 32% of children in the 8-15 year age group reporting having listened to the programme on radio, although this is still substantial, given that fewer children listen to radio. Around 45% of children have heard of Soul Buddyz Clubs, while 6% of children reported ever being members.The Grade 7 Lifeskills Booklet, designed to be a user-friendly information and activity resource for Grade 7 learners in South Africa, was reportedly used by close 50% of children in the target age group. Soul Buddyz appears to appeal to both boys and girls with no significant differences in reach. Reach of Soul Buddyz is good in both rural and urban areas, but higher among urban children." (Executive summary)
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