"The Government is currently developing a Digital Radio Action Plan which is considering how national and large local stations might migrate to digital-only broadcasting at some point in the future. Small-scale radio stations, both commercial and community, would remain on FM. The Government is also
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planning to introduce a new Communications Bill in the next few years which could seek to change the way that small-scale radio is regulated. The purpose of this research is to provide an understanding of how much listeners value each type of small-scale radio in terms of the benefits they provide and to seek their opinions on the possible changes in the licensing and regulatory models currently applied to such services. Ofcom commissioned Essential Research to conduct the research and this report details its findings." (Executive summary)
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"Betrachtet man die Beliebtheit und den Hörerzuspruch für Loke Pol, kann man von einem Erfolg des Programmes sprechen. Auch wenn einige Aspekte des Senders Mega FM wie die quasi-Monopolposition die Rezeption des Programmes begünstigen, zählt Loke Pol sowohl in den Augen der Produzenten, angesich
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ts der prominenten Platzierung im Programmplan, und auf der Seite der Hörer durch die hohen Einschaltquoten und hohe Sendungskenntnis zu den populären Formaten. Obwohl insgesamt Nachrichtensendungen häufiger eingeschaltet werden, ist Loke Pol für Informationen zu den beiden Themenkomplexen der Sendung, Reintegration und Rücksiedlung, als Informationsquelle relevanter. Informationen vermittelt über Loke Pol sind für die Hörer zugänglicher und können leichter in Handlungen übersetzt werden, wie sich besonders in den Fokusgruppendiskussionen gezeigt hat.
Daraus lassen sich drei Schlüsse ziehen. Erstens kann Loke Pol erfolgreich sein, dieser Erfolg aber nicht auf das Format EE übertragbar sein. Zweitens kann der spezielle Kontext, in dem das Programm eingesetzt wird, unterstützend wirken, aber ein ähnliches Programm wäre in einem anderen Kontext nicht erfolgreich. Drittens können Evaluationsmethoden nicht sensibel genug gewesen sein, um sämtliche Effekte zu erfassen. Schlussfolgerung Nummer eins kann sicherlich bestätigt werden. Zwar sind die Ergebnisse für Loke Pol ein Hinweis darauf, dass das EE-Format wirken kann. Jedoch ist es kein Hinweis darauf, dass es wirken muss. Effekte können nicht nur dem Format EE direkt zugeordnet werden, sondern ergeben sich erst aus dem Zusammenwirken von Sendungsformat und Kontext. Dies wird deutlich, wenn man die „Extremen“ bei den Hörergruppen, nämlich Frauen, über 45-Jährige und Jugendliche betrachtet. Die zweite Schlussfolgerung trifft im Falle von Loke Pol in dem Sinne zu, dass der Kontext unterstützend auf die Rezeption und Popularität wirkt. Der Kontext, in den die Sendung eingebettet ist, unterstützt in zweierlei Form die Rezeption. Zum einen begünstigt die Ausgestaltung der nordugandischen Medienlandschaft die Loke Pol Einschaltquoten. So spielt die geringe Menge an Lokalnachrichten in den Nachrichtensendungen der Sender Gulus eine Rolle. Die einfachere Zugänglichkeit der Informationen aus Loke Pol hängt sicherlich auch nicht nur mit Formatbedingten Aspekten der Darstellung, sondern auch mit einer größeren inhaltlichen Nähe für das Alltagsleben der Hörer zusammen. Zudem wirken der offizielle Diskurs und das politische Klima fördernd auf die Unterstützung der Botschaft. Regierung und ein Großteil der NROs in Norduganda unterstützen die Rücksiedlungsprozesse." (Fazit, Seiten 75-76)
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"The report presents key findings of the research in six countries: Ethiopia, Ghana, Kenya, Tanzania, Uganda and Zimbabwe. Findings were that most people believe public libraries have the potential to contribute to community development in important areas such as health, employment and agriculture.
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However, libraries are small and under-resourced, and most people associate them with traditional book lending and reference services, rather than innovation and technology." (https://www.eifl.net)
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"This survey is the second nation-wide media use study conducted in Timor-Leste. UNMIT commissioned this study to provide a comprehensive update of the findings from Foundation Hirondelle’s National Media Survey of 2006, also conducted by INSIGHT. The main objectives of the study are to: 1) assess
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the extent of media coverage and audience reach/access to information and types of media in Timor-Leste, as well as the reach and impact of non-media information sources; 2) provide updated baseline information to UNMIT, Government of Timor-Leste and other partners to improve future communication efforts; and 3) to evaluate the effectiveness of media campaigns conducted by UNMIT and the Government of Timor-Leste in order to improve future design. The study consists of two parts: first, a nation-wide survey of 2,500 randomly selected respondents in all 13 districts throughout the country; and, second, a series of nine focus group discussions (FGD) in seven districts to explore the survey findings. The survey represents the opinion of Timorese adults of 15 years of age or older and yields a maximum margin of error of +1.95%. Interviews were conducted in May 2010." (Executive summary, page 1)
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"This report uses AudienceScapes data from a nationally representative survey of Tanzania to describe how people of different social groups gather, share and access information through mass media. We also focus on whether the presence of mobile phones can further augment information dissemination us
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ing SMS and mobile radio. Media access and use trends are broken down by region and we profile both national and regional media outlets." (Page 5)
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The IREX Audience Measurement Survey 2011 in Iraq was an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 3,000 individuals. The total sample consists of a representative sample of 2,600 individual
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s, as well as a booster sample of 400 Iraqi youth using new media.
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"This report focuses on South Africa and presents the results of a quantitative survey conducted on MXit, the most widely used social networking platform in the country. The first section discusses mobile internet use and social networking in the South African context, where computer and broadband i
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nternet use is low but access to mobile phones is high. The second section discusses the prevalence of chatting on MXit among adolescents and young people across all demographics in South Africa. The latter sections delve into an understanding of the behaviour of MXit users, including the reasoning behind the customary use of the phrase “Wots ur ASLR?” (What is your Age, Sex, Location and Race?). This paper is the beginning of an in-depth understanding of the digital behaviour and risks faced by MXit users, and may be used to inform future research in this regard." (Abstract)
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"The most popular types of social media in the UAE are generally the same as those used in other regions across the Middle East, North Africa, and beyond. These include social networks (Facebook), video-sharing sites (YouTube), and micro-blogging sites (Twitter), among others. UAE respondents were b
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oth generally skilled in the use of a variety of social media, and well aware of its potential ethical and practical limitations. It has served as a vital source and vehicle for news, information, business development, opinion sharing, cultural production, and entertainment. But residents were also well aware of its potential as a platform for making business and government practices more transparent, and its usefulness as a mobilizing platform for political change. Further research is needed to determine the larger impact of social media, particularly on UAE youth and women. Also, further research should be conducted to determine a more complete picture of its benefits, liabilities, and potential in an area that maintains one of world’s highest net migration rates. In the UAE, and perhaps the Gulf region at large, social media has established its place as an integral and interdependent actor in society." (Conclusion, page 22)
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Este estudio es la séptima versión de la Encuesta Nacional de Televisión que el Consejo Nacional de Televisión realiza cada 3 años desde el año 1993.
"Un 41,4% de los encuestados el año 2009 declara haber leído al menos un libro durante los últimos 12 meses, mientras que un 53,9% declara no haberlo hecho y un 4,7% señala no haberlo hecho nunca por voluntad propia. Estos valores son consistentes con los datos de 2005, en que –sin que se incl
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uyera la alternativa “nunca ha leído un libro voluntariamente”– un 41% había leído y un 59% restante no lo había hecho." (Página 4)
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"Chilescopio es un estudio implementado por la consultora Vision Humana que se realiza anualmente desde el ano 2005, lo que permite tener un marco tendencial importante. Es un estudio cuantitativo basado en encuestas presenciales realizadas en los hogares de 1.500 personas de 15 a 80 anos, residente
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s en el Gran Santiago y las 11 principales ciudades del pais." (Página 2)
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"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five
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different countries were served by the AFRRI partnership with 25 radio stations. Farmers engaged in the design and development of farm radio programming were almost 50 per cent more likely to take up agricultural practices deemed to improve their food security than passive listeners. Those in what AFRRI deemed "active listening communities" (ALCs) were 10 times more likely to adopt the practice than those farmers who had no access to the farm radio programs. Farmers demonstrated increased knowledge of agriculture innovations as a result of listening to AFRRI radio programs, with up to 96% of some radio listeners scoring at least 60% on a follow-up knowledge quiz about the promoted farm practices [.] Farmers participate in selecting the focus – or topic – of the radio campaign, choose the time of broadcast, and are intimately engaged in the ongoing development of the farm radio programming over a set number of weeks; including as central agents of the knowledge-sharing process. Lively and entertaining formats are designed to attract listeners. [.] This report presents and discusses the key findings from an in-depth evaluation of 15 round-two Participatory Radio Campaigns (PRCs) – three PRCs in each of the five countries involved in AFRRI. AFRRI examined a mix of radio stations – community, associative, commercial, and state. Tools used for this evaluation included 4,500 household surveys (300 per radio station) in 90 communities, farm visits and field measurements, key informant interviews, and collection of secondary data (from other sources, such as national agricultural extension services)." (Executive summary, page 5)
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"Farmers require varying marketing information, depending on their location, local market conditions, crops, production activities, and cultural practices. Radio has the capacity to reach a large audience, and can provide an integrated approach to market information, incorporating all these elements
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in its programming. Radio can help farmers link to new markets and buyers, strengthen their ability to negotiate prices and help them adapt crops to meet demand. Private sponsorship that emerged in response to the popularity of MIS radio programs suggests a sustainable funding model is possible. A survey of approximately 1000 household representatives living in listening communities showed that an average of 64.8% of respondents were aware of the MIS radio programs, and 84% of those who listened found the MIS radio programs to be 'very useful." (Executive summary, page 5)
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"Building on rigorous research by the world-renowned Glasgow University Media Group, 'More Bad News From Israel' examines media coverage of the current conflict in the Middle East and the impact it has on public opinion. The book brings together senior journalists and ordinary viewers to examine how
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audiences understand the news and how their views are shaped by media reporting. In the largest study ever undertaken in this area, the authors focus on television news. They illustrate major differences in the way Israelis and Palestinians are represented, including how casualties are shown and the presentation of the motives and rationales of both sides. They combine this with extensive audience research involving hundreds of participants from the USA, Britain and Germany. It shows extraordinary differences in levels of knowledge and understanding, especially amongst young people from these countries." (Publisher description)
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"As part of an overall strategy to influence public opinion in the Muslim world, the US government implemented two new international broadcasting tools — Radio Sawa and Alhurra (a satellite television network). In the face of declining support of US government policies in the Muslim world, this st
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udy examines the credibility and effectiveness of Radio Sawa in an attempt to understand its effectiveness as a communication tool. The study explores differences in credibility and other dimensions among the United Arab Emirates (UAE) population; surveying both those who use this new medium and those who do not. Results of the study reveal the effectiveness of the US government in reaching its objectives in the region." (Abstract)
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