"This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving me ... dia economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy." (Publisher description) more

"Winner of the 2019 Robert Picard Book Award, the Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics ... in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data." (Publisher description) more

"The Media Economy analyzes the media industries and their activities from macro- to micro-levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis ... from two unique perspectives: examining the media industries from a holistic perspective by analyzing how they function across different levels of society (global, national, household, and individual); looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study." (Publisher description) more