"In this guide I am going to walk you through a few methods you can use to evaluate a website. The specific method(s) you choose will depend a lot on your evaluation goals. And ultimately, you will probably want to mix these methods. But website evaluation doesn’t need to be overly complex. Our go
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al here is to use the web to actually accomplish something. An evaluation is going to help us see if we are on the right track, and specifically, how we might be able to improve our website or digital strategy." (Author)
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"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)
"In this book [...] we will look at how to ensure that your website complements your online media strategy (including some advice on how to hire a web developer and write a design brief), and give you practical advice on managing your social media platforms. We will also look at online fundraising a
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nd using social media for social change." (Page 2)
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"Drawing on the collective expertise of staff at the IDS Knowledge Services, this guide will point you to some good places to start your search on over 30 development themes. You'll find a list of websites on each topic, selected by people who have spent countless hours searching the Internet for th
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e latest development information to share with their readers. And if these starting points inspire you to cast your net further, we've included some handy hints on how to improve your search results." (Back cover)
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"Our research confirmed that many IFI (international financial institutions)-watchers are struggling to utilise ICT efficiently. The majority of organisations we studied do not have a communications strategy that takes into account the possibilities ICT affords. If they do have a website, it is not
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updated regularly. Almost everybody we consulted complained about information-overload, while at the same time lacking information relevant to them specifically. These difficulties are, of course, also experienced by NGOs, campaigners and specialists in other issue areas. We identified a range of obstacles that make effective information sharing and co-operation more difficult. Some are easy to grasp, although not necessarily easy to tackle (i.e. language), while others are extremely complex and cause much frustration (i.e. internal politics and structures of NGOs). Many have been around for years. The introduction of ICT is accompanied by new difficulties, such as information overload and computer viruses, but can also have a multiplier effect on the "old" problems. This is not news, but it makes sense to point out again that new technology relies on "traditional" factors to succeed in establishing effective communications. It depends less on working with the latest software than on how people relate to each other. Power structures and democratic or non-democratic procedures can, directly or indirectly, promote or hinder communications." (Executive summary)
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