"Jib Fowles sees television as a 'grandly therapeutic force,' that television is indeed good for you. He examines why nearly every American regularly watches television and why viewing is beneficial. Updated and jargon-free, Why Viewers Watch describes the overall effect of programming on the popula
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tion. What do viewers get from television? What does it do for them? Why do academics negatively judge television? Using recent research reports, overlooked past studies, and fresh survey data to substantiate this positive role, Fowles first reviews the history of television and programming. After discussing what people expect from television, he explores how different types of programs satisfy different needs. Fowles also debunks many of the myths propagated by media scholars and “television prigs." (Publisher description)
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"The second part grew out of the Symposium of Broadcasting Organization and Management held in 1984 at the request of UNESCO, The U.K. Overseas Development Administration, and the British Council, in which a group of directors of broadcasting organizations and permanent secretaries of ministries of
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information dealt with such masters of policy as shifting cultural boundaries, economic constraints, and technological change. Countries are limited to anglophone Africa; Wedell says that financial constraints prevented a bilingual meeting with colleagues in francophone Africa." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 828)
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