"This study is a descriptive literature review. The purpose of this literature review is to describe factors which associate behavior and behavior change in the communities and to describe communication and communication methods which have been used in behavior change communication programs in devel
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oping countries of Sub-Saharan Africa. The objective of the study is to provide information about health behavior communication in community and used methods which can be utilized in behavior change campaign in developing countries.
The study followed the process of descriptive literature review. After the identification of the research question, data were collected from the scientific databases, Academic Search Premier and ProQuest, and manually from the other sources between February and August 2015. 39 researches were accepted to this review, most of them were published in 2009 or after and conducted by the quantitative method. Data were analyzed by the descriptive synthesis. The synthesis produced seven main themes which contained factors related behavior and behavior change and communication.
Communal and personal issues, culture, education and knowledge, economy and access to goods are related to behavior and behavior change as well as way of communication. The above mentioned issues, both individual and community are interwoven to each other and therefore behavior change need to be seen in wider context. Community’s influence on behavior is stronger in comparison with the individual’s own capability to behavior change and therefore the involvement of the community from the beginning is a key issue for the success of behavior change campaigns. Various media channels can be used to deliver the message of behavior change and combination of many communication methods such as mass media and personal communication predicts better outcome." (Abstract)
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"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi
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es for entertainment-education, from mass media campaigns to participatory communication for behaviour change in health interventions including polio eradication and HIV/AIDS. Through reviews of past programmes and discussions of areas of potential research, these scholars highlight an emerging approach that is set to change health education and behaviour change strategies around the world." (Publisher description)
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"Many people recognise that mass media is important in promoting public health but there have been few attempts to measure how important. An ongoing trial in Burkina Faso (ClinicalTrials.gov, NCT01517230) is an attempt to bring together the very different worlds of mass media and epidemiology: to me
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asure rigorously, using a cluster-randomised design, how many lives mass media can save in a low-income country, and at what cost. Application of the Lives Saved Tool predicts that saturation-based media campaigns could reduce child mortality by 10–20%, at a cost per disability-adjusted life-year that is as low as any existing health intervention. In this Viewpoint we explain the scientific reasoning behind the trial, while stressing the importance of the media methodology used." (Abstract)
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"This article summarizes evidence for technological advances associated with population-level behavior changes necessary to advance child survival and healthy development in children under 5 years of age in low- and middle-income countries. After a rigorous evidence selection process, the authors as
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sessed science, technology, and innovation papers that used mHealth, social-transmedia, multiplatform media, health literacy, and devices for behavior changes supporting child survival and development. Because of an insufficient number of studies on health literacy and devices that supported causal attribution of interventions to outcomes, the review focused on mHealth, social-transmedia, and multiplatform media. Overall, this review found that some mHealth interventions have sufficient evidence to make topic-specific recommendations for broader implementation, scaling, and next research steps (e.g., adherence to HIV-AIDS antiretroviral therapy, uptake and demand of maternal health service, and compliance with malaria treatment guidelines). While some media evidence demonstrates effectiveness in changing cognitive abilities, knowledge, and attitudes, evidence is minimal on behavioral endpoints linked to child survival." (Abstract)
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"Through a systematic review of the literature, this article summarizes and evaluates evidence for the effectiveness of mass media interventions for child survival. To be included, studies had to describe a mass media intervention; address a child survival health topic; present quantitative data fro
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m a low- or middle-income country; use an evaluation design that compared outcomes using pre- and postintervention data, treatment versus comparison groups, or postintervention data across levels of exposure; and report a behavioral or health outcome. The 111 campaign evaluations that met the inclusion criteria included 15 diarrheal disease, 8 immunization, 2 malaria, 14 nutrition, 1 preventing mother-to-child transmission of HIV, 4 respiratory disease, and 67 reproductive health interventions. These evaluations were then sorted into weak (n=33), moderate (n=32), and stronger evaluations (n=46) on the basis of the sampling method, the evaluation design, and efforts to address threats to inference of mass media effects. The moderate and stronger evaluations provide evidence that mass media-centric campaigns can positively impact a wide range of child survival health behaviors." (Abstract)
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"This publication analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their developm
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ent goals, their leaders must have a firm understanding of the impact of infectious diseases on their people and take prompt action to fix socioeconomic issues arising from the problems associated with poor health practices. Drawing on experiences from international health organizations such as the United Nations Population Fund (UNFPA), commissioned in poor countries to assist national governments in improving the wellbeing of their citizens, this volume analyzes maternal and child mortality and the spread of infectious diseases, and offers communication strategies for the management of malaria, HIV Aids, Polio, tuberculosis, and others in Somalia, Madagascar, Ghana, South Africa, Zimbabwe, Nigeria, the Democratic Republic of Congo, and India." (Publisher description)
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"La presente publicación tiene como principal intención revisar la riqueza analítica y propositiva de la comunicación en el campo del desarrollo, en el actual contexto de “redimensionamiento” de la cultura y su relación con el cambio social; entendiendo que esta diversidad de puntos de part
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ida reconfiguran los escenarios y competencias del quehacer de los comunicadores en la sociedad actual. Este libro nace de una preocupación pedagógica de los autores quienes construimos cada uno de los artículos que lo integran a propósito de nuestra labor docente en el marco del Seminario “Usos Socio-políticos de la Cultura en el Desarrollo”, que dictamos entre 2010 y 2012 en la Facultad de Periodismo y Comunicación de la Universidad Nacional de La Plata (FPyCS – UNLP) y en la Licenciatura en Comunicación Social de la Universidad de Buenos Aires (UBA)." (Presentación, página 6)
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"This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns." (Publisher description)
"Road traffic is often covered in the media as an event – not as an enormous drain on a country’s health resources or a leading killer of its citizens. By framing traffic safety as a health story, journalists have the opportunity to impact the way these stories are told, and potentially help shi
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ft policy and public reaction." (Internews website)
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"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen
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ts a concrete step in that direction by establishing a strategic framework for guiding global and local health practices.Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities." (Publisher description)
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"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
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protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology." (Publisher description)
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"This guide highlights the importance of trust and credibility for public health organisations in order to communicate effectively on immunisation. The document aims at supporting Member States in planning and implementing communication initiatives on vaccination, by presenting an overview of the ma
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in issues that public health institutions need to consider in relation to building and maintaining trust." (Executive summary)
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"Behaviour change communication is vital for increasing the enactment of particular behaviours known to promote health and growth. The techniques used to change behaviour are important for determining how successful the intervention is. In order to integrate findings from different interventions, we
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need to define and organize the techniques previously used and connect them to effectiveness data. This paper reviews 24 interventions and programs implemented to change four health behaviours related to child health in developing countries: the use of bed nets, hand washing, face washing and complementary feeding. The techniques employed are organized under six categories: information, performance, problem solving, social support, materials, and media. The most successful interventions use three or even four categories of techniques, engaging participants at the behavioural, social, sensory, and cognitive levels. We discuss the link between techniques and theories. We propose that program development would be more systematic if researchers considered a menu of technique categories appropriate for the targeted behaviour and audience when designing their studies." (Abstract)
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"Guided by two overarching questions – do people want or need health news, and are they satisfied with the health news available to them – Internews used a mixed methods approach, conducting surveys, focus group discussions and in-depth interviews, as well as mining years of project data and rep
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orts. In general, the assessment found that the media is a key factor in improving the lives of Kenyans by providing more, better, and deeper coverage of complex health issues that matter to them." (Internews website)
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"The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. It brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wid
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e range of communication approaches in current global health programs; offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health; ddopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches." (Publisher description)
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"Dans le cadre africain dit « francophone », les langues locales sont le parent pauvre de la réflexion sur la communication. Pourtant, une majorité d’Africains de ces pays ne maîtrisent pas le français. Les promoteurs (nationaux ou internationaux) de campagnes d’information et de conseil o
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nt bien été obligés de le constater sur le terrain. Ils font donc doubler leurs discours en français par des traductions improvisées ou non contrôlées en langues africaines. Avec une telle procédure, les concepts un peu délicats sont évacués et les phrases non comprises sont sautées, ou on leur substitue un remplissage quelconque. Le présent ouvrage rend compte d’une recherche menée au Cameroun septentrional avec le soutien de l’Agence nationale de recherche sur le sida et les hépatites virales. On y trouvera aussi bien les résultats d’enquêtes sur la conception et la perception du sida et du préservatif que des études sur les divers discours que tiennent les intervenants du domaine (personnels de santé, hommes d’Église, personnalités islamiques, agences spécialisées). Une attention particulière a été accordée à l’étude d’affiches, de dépliants et de films éducatifs. A titre de contribution pratique, l’ouvrage offre également un guide de communication sur le sida, le texte d’une chanson en langue peule, destinée à populariser un nom du VIH, ainsi qu’une proposition de normalisation du fulfulde véhiculaire du Cameroun." (Dos de couverture)
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"In August 2008, the BBC World Service Trust conducted a quantitative midline sentinel survey on HIV and AIDS Knowledge Attitudes and Practice (KAP) and media habits. The Trust has consistently applied a survey methodology using cross-sectional household-based surveys since 2004. The 2008 Sentinel S
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tudy total sample size is 1,368 young people aged 15-29 from six locations—Phnom Penh, Kandal, Kampong Speu, Kampong Chhnang, Battambang and Siem Reap. These provinces were selected for the sentinel surveys because they have the highest level of media consumers according to the CDHS 2005. Data was collected using face to face interviews in the Khmer language. Fieldwork was conducted in August 2008. The survey questionnaire, as in the 2007 Sentinel Study, covered a range of topics, of which this report includes: demographics; media practices; HIV and AIDS on radio and TV; exposure to the Trust’s HIV and AIDS outputs." (Executive summary, page 8)
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