"This toolkit is a step-by-step guide to develop, produce, broadcast, and monitor a social and behavior change (SBC) mass media campaign. The outputs from this creative development process can and should be used to guide the design of additional communication channels in an integrated, mixed-media c
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ampaign, such as community mobilization and outreach activities, although this toolkit does not directly address those activities. This toolkit includes several blank templates with instructions, as well as examples from other SBC campaigns, to adapt to your context.
Using an SBC approach in your campaign increases the likelihood of meaningful change among your intended audience. Without a rigorous process rooted in SBC theory, audience insights, and testing, even a campaign with high appeal and production value may not have the desired impact. Although this toolkit is meant to showcase a gold standard for developing an SBC mass media campaign, few campaigns will follow the exact same steps. Adaptations are encouraged.
Most steps in this document are meant to be followed sequentially. However, we recommend you first read the entire document to identify steps that require significant lead time (e.g., contracting with external vendors such as production studios and creative agencies). Failing to start these activities on time could disrupt later progress." (https://sbclearningcentral.org)
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"This Guidebook provides simple, easy-to-follow steps on how to use a social behavior change communication (SBCC) approach to plan, implement, and evaluate campaigns to reduce demand for wildlife products. To facilitate understanding and application, each step is illustrated by a case example from t
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he Beautiful Without Ivory campaign implemented by USAID Wildlife Asia in Thailand." (About this guidebook)
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"This publication presents the basics of researching, planning, monitoring and evaluating Communication for Development (C4D) interventions, and offers guidance on how such interventions can be used to address violence against children (VAC). It covers the stages of the C4D programme cycle, emphasiz
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ing the role of research and strategic planning in achieving results." (Overview, page 6)
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"En este cuadernillo, el objetivo es profundizar y explorar el concepto de información a partir de su reflexión en tanto proceso comunicacional. Por esta razón, los contenidos aquí desarrollados se articulan con los abordados en los cuadernillos 1 y 2 y están organizados en cuatro capítulos: E
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n el primero se realiza un recorrido conceptual de los aportes de las estrategias de información, desde el difusionismo, pasando por el marketing social y el entretenimiento educativo. En el segundo se desarrolla el significado y las implicancias de un proceso de información, la diferencia entre información y comunicación, entre informar y conocer. Y fundamentalmente, qué significa que una información sea significativa para las personas, grupos o comunidad a la que está destinada. En el tercero se describe la campaña de bien público como estrategia integral de información y sensibilización, los pasos y tareas para su realización. En el último capítulo se hace una reseña de los diversos canales a utilizar en campañas de este tipo." (Presentación)
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"Addressing the use of communication (interpersonal, folk, traditional, group, organizational, and mass media) in the development process, this book discusses some of the conceptual and theoretical basis for integrating communication effectively into development plans and execution. It also examines
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the rationale and practical necessity for such integration, and uses case studies to demonstrate how to positively take advantage of communication potentials and possibilities while avoiding possible dysfunctions." (https://eric.ed.gov)
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"Based on literature research and personal experiences gained in Africa, this book pays attention to the cultural and educational aspects of communication for development in developing countries. The book addresses the many pitfalls of communication and the factors that have an influence on the effe
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ctiveness of communication. The first part of the book provides an overview of the changes of development strategies in the last few decades and describes the practice of communication for development in the field. The second part of the book discusses the intricate link between communication and culture and the way it influences the practice of interpersonal and mediated communication. Part three deals with media and their educational potential. The fourth part of the book pays attention to the steps involved in the planning and implementation/production of communication events, programs, and materials. The fourth part of the book pays special attention to the importance of pre-testing, monitoring, and evaluation in this process. A 25-item dictionary of concepts and a bibliography containing about 200 items are attached." (ERIC)
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