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"Objectives: To examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF). Methods: We performed face-to-face interviews with 11 722 mothers of infants younger than 6 months using 5 cross-sectional surveys 6 or more months apart between 2011 and 201 ... more
"This paper examines the extent to which an edutainment programme, MTV-Shuga, was reported to influence young people’s engagement with sexual and reproductive health (SRH) information in rural KwaZulu-Natal, South Africa. In 2019 we conducted eight community-based screenings of MTV-Shuga episodes ... more
"Can the mass media cause changes in an audience’s knowledge, attitudes and intention to practise behaviours? At BBC Media Action, we have just successfully conducted a randomised control trial (RCT) to investigate this chain of causality in a prime time health TV drama in Bangladesh." (Introducti ... more
"In addition to access to scientific information on HIV and AIDS, TV producers need skills to use new information technologies; talent to hold the interest of the public audience and inspiration to report sensitively and creatively about HIV and AIDS. The effort is huge but it pays off when air-time ... more
"Die Beiträge dieses Bandes thematisieren Fragen der HIV/Aids-Prävention in Afrika - dem nach wie vor am stärksten von der Pandemie betroffenen Kontinent. Im Zentrum jeglicher Präventionsarbeit steht die Wissensvermittlung mit dem Ziel, Menschen durch Aufklärung und entsprechende Informationen ... more

Television for Development: The African Experience

Ottawa: International Development Research Centre (IDRC) (1986), 156 pp.
"The difficulties, shortcomings and failures of experimental projects are as significant as their successes. It is in this open-minded spirit that we have traced the history of the experience in Senegal and sought to evaluate its impact. Throughout the foregoing pages, attention has been drawn to si ... more