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YouTube
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WeChat (Messaging, Social Media & Mobile Payment App, China)
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Digital Journalism, Online Journalism
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Social Media in Political Communication
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Podcasts
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Netflix
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Facebook
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Religion in Social Media
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Telegram
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Virtual Reality
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Ethnic Media, Minority Media
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Countering Hate Speech, Disinformation & Propaganda
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Economics of Media
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Digital Economies & Markets
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Media Clusters
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Music Industries & Markets
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Civic Education: Use & Role of Media
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Open, Distance and Digital Education (ODDE)
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COVID-19 Pandemic: Effects on Journalism, Media & Communication
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Digital Literacy: Youth
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Media Literacy: Youth
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Crowdfunding
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Civic Engagement, Citizen & Community Participation
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Perceptions & Attitudes Towards Politics
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Public Service Broadcasting
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Muslim Digital Media & Online Communities
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Research in Media & Communication
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Language
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Philippine Digital Cultures: Brokerage Dynamics on YouTube
Amsterdam: Amsterdam University Press (2022), 240 pp.
"Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures,
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Influenciadores digitais da fé: Celebridades ou evangelizadores?
Rumores, volume 16, issue 31 (2022), pp. 230-252
"Este trabalho apresenta uma reflexão inicial sobre o conceito de influenciadores digitais, considerando as perspectivas anteriores dos estudos de celebridades, com objetivo de propor novas dimensões para a análise desse fenômeno circunscrito no ambiente da fé. Buscando apreender os fenômenos
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Wanghong as Social Media Entertainment in China
Cham: Palgrave Macmillan (2021), ix, 197 pp.
"In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cu
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Building Relationships with the Faithful: Examining Church Communicators Perceptions of Social Media Influencers in Their OPR Strategy
Journal of Public Relations Research, volume 33, issue 4 (2021), pp. 250-266
"The current study investigates how Church communicators perceive the role of social media platforms and influencers in their overall stakeholder engagement strategy. Building upon the Organization-Public Relationship (OPR) body of literature, we conducted 13 in-depth interviews with public relation
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Social Media Conversion: Lessons from Faith-Based Social Media Influencers for Public Relations
Journal of Public Relations Research, volume 33, issue 4 (2021), pp. 231-249
"The growing importance of social media influencers (SMIs) as sources for attitude and behavior necessitate a focus on influencers (and their strategies to influence) in public relations research and practice. This study investigated perspectives among a specific type of SMI – the religious or fai
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O pastor de internet e a midiatização digital da religião
Tropos: Comunicação, Sociedade e Cultura, volume 10, issue 1 (2021), 19 pp.
"Os pastores de internet ocupam um lugar de fala privilegiado e põem em circulação as estratégias para o compartilhamento de suas respectivas mensagens, tornando-se referências para os seus milhões de seguidores. No cenário brasileiro, um dos youtubers mais famosos quando se trata de pregaç
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Deplatforming: Following Extreme Internet Celebrities to Telegram and Alternative Social Media
European Journal of Communication, volume 35, issue 3 (2020), pp. 213-229
"Extreme, anti-establishment actors are being characterized increasingly as ‘dangerous individuals’ by the social media platforms that once aided in making them into ‘Internet celebrities’. These individuals (and sometimes groups) are being ‘deplatformed’ by the leading social media comp
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Who influences Ukrainian youth on social media?
Washington, DC: IREX (2020), 6 pp.
"Top influencers are Ulana Suprun, Yanina Sokolova, and Serhiy Prytula. Most influential nonprofit organizations are the educational platforms Osvita.ua and Promotheus. Individual personalities are more influential than organizations. National platforms are more influential than regional platforms.
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Zum ersten Mal in Bangladesch: Influencer können Entwicklungsorganisationen helfen, junge Menschen zu erreichen. Aber bei der Zusammenarbeit kann einiges schiefgehen
welt-sichten, November (2020)
"Meine Reise in die Slums von Bangladesch“ heißt ein Video, das Julien Bam im Mai 2019 auf Youtube veröffentlicht. Julien Bam ist mit mehr als fünf Millionen Followern einer der erfolgreichsten deutschen Influencer. Seine aufwändig produzierten Clips sind meist laut und albern, er singt und ta
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"Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren etabliert und entwickelt sich langsam aus der Experimentierphase heraus zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich nach und nach Standards und allgemeingültige Regel h
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Redes sociales y ciudadanía: Hacia un mundo ciberconectado y empoderado
Top Insights
Huelva: Grupo Comunicar Ediciones; Alfamed (2020), 847 pp.
"Esta es una obra miscelánea que se adentra, desde múltiples perspectivas, en las interacciones entre educación y comunicación por medio de la influencia global de las redes sociales. En un contexto hiperconectado, pero no necesariamente ‘empoderado,’ resulta esencial la formación en compet
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Christliche Influencer: In der Aufmerksamkeitsspirale
Herder Korrespondenz, issue 4 (2020), pp. 38-40
"Christiche Akteure im Netz: Die einen bieten allerlei Lebensdienliches, die anderen punkten mit Provokationen. Die Kirchen sollten sich von diesem Medienphänomen nicht zu viel versprechen. Denn es steht für ein Christentum, das sich der digitalen Marktlogik unterwirft und nicht in der realen Welt
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Unboxing YouTube: Im Netzwerk der Profis und Profiteure
Frankfurt am Main: Otto Brenner Stiftung (2019), 152 pp.
"In Deutschland nutzen laut ARD/ZDF-Online-Studie von 2018 zwei Drittel der 14- bis 29-Jährigen täglich YouTube, bei Kindern dürfte der Anteil sogar noch höher liegen. Sie wollen sich damit in erster Linie zerstreuen. Die Auswertung der deutschen Top-100-Kanäle ergab: über ein Drittel bietet U
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Arab Millennials’ Articulation of Identity in Cyberspace: A Study of Three MENA YouTubers
Arab Media & Society, issue 27 (2019), pp. 26-40
"This study investigates how three young Arab influencers negotiate their identities in cyberspace. Abdallah Al Maghlouth, Abdulrahman Mohammed, and Laila Hzaineh were selected for this study because they were listed among the top MENA influencers by the Arab Social Media Summit (2015) or by Stepfee
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Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia
New York; Oxford: Berghahn (2019), xiii, 221 pp.
"Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current social media microcelebrities and influencers. It tracks the transformation of pe
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Influencer-Marketing: Strategie, Briefing, Monitoring
Bonn: Rheinwerk (2019), 301 pp.
"Gutes Influencer-Marketing benötigt von Beginn an eine professionelle strategische Planung. Marke und Influencer müssen zu 100 % zusammenpassen und die Zusammenarbeit genauestens geplant werden. Unser umfassender Ratgeber beantwortet alle Fragen im Umgang mit einer der aktuell spannendsten Market
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La posverdad: Una cartografía de los medios, las redes y la política
Barcelona: Gedisa (2019), 185 pp.
Glaubwürdigkeit in Politik, Medien und Gesellschaft: 10 Bausteine für die schulische und außerschulische politische Bildung
Bonn: Bundeszentrale für politische Bildung (bpb) (2018), 112 pp.
"Auf Glaubwürdigkeit und Vertrauen, auch auf die Allgemeingültigkeit grundlegender und verbindlicher Wertvorstellungen, gründet sich allerdings das Zusammenleben in der menschlichen Gesellschaft. Wo verbreitet Misstrauen herrscht, ist ein konstruktives Miteinander kaum noch möglich. Wenn Misstra
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So wird man Influencer! Machen, was man liebt, und Geld damit verdienen
München: Redline Verlag (2018), 239 pp.
"So manche oder mancher spielt mit dem Gedanken, seine Social-Media-Aktivitäten und Reichweite zum Beruf zu machen und etwa mit Instagram seinen Lebensunterhalt zu bestreiten. Dass das jedoch weit mehr bedeutet, als gekaufte Produkte möglichst unauffällig im Netz zu platzieren, zeigt Marie Luise
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