"This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data usi ... ng a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving." (Back cover) more

"This volume offers a critical and constructive examination of the claims of public journalism, the controversial movement aimed at getting the press to promote and indeed improve - not merely report on - the quality of public life. From leading contributors, original essays refine the terms of the ... debate by situating it within a broad cultural, historical, and philosophical framework. Exploring the movement's promise as well as its problems, the book sheds light on vital issues of political power, freedom of expression, democratic participation, and press responsibility." (Back cover) more