"Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and
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enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies." (Publisher description)
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"This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century." (Publisher descr
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"Since we learn our cultural behavior in units, it is a useful artifice to compare cultural differences in units. To learn to communicate across cultures more quickly and more effectively, we can apply a framework of categories of potential obstacles (cultural units) to our own and to a target cultu
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re. Part I of this book addresses the need for successful communication across cultures and defines what constitutes a culture. Next, an original taxonomy of potential intercultural communication obstacles is constructed from the literature of communication, anthropology, psychology, sociology, business, and current events, as well as from interviews with persons of multicultural backgrounds. The categories are explained, and many are illustrated with anecdotes. Part II applies the framework of obstacles outlined in Part I to the differences in cultural units of the United States and Mexico. This application demonstrates how these cultural differences create misunderstanding and ineffectual communication in commonly occurring business and social situations. Part III prescribes an effective approach to intercultural communication between any two cultures, using the framework of potential obstacles to efficiently obtain results. We can act consciously to transcend the rules with which our own culture grips us." (Preface)
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"Der Autor arbeitete als Lektor und Dramaturg. Er hat eine Professur an der Filmakademie Baden-Württemberg im Fachbereich Drehbuch inne. "In diesen Leitfaden fließen nicht nur Schneiders eigene Erfahrungen aus seiner zehnjährigen Lehrtätigkeit ein, sondern auch die Essenz der wichtigsten und for
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tgeschrittensten Drehbuchlehren [...] Mit diesem Buch ist Michael Schneider ein Ratgeber gelungen, dem weder ein Beigeschmack von Bevormundung noch von übertriebener Sachlichkeit anhaftet. Er hat Drehbuchrahmen vorgegeben, welche nicht die Kreativität des (werdenden) Autors behindern. Es ist kein Lehrbuch im üblichen Sinne, sondern vielmehr ein locker aneinander gefügtes, plausibel entwickeltes Kompendium mit thematischen Schwerpunkten. 'Vor dem Dreh kommt das Buch' ist eine sehr gelungene Mischung aus klassischer und neuer Filmdramaturgie, Filmanalyse, Filmkritik und Werkstatttexten." (Medien praktisch 2/03)
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