"The purpose of this book, explained further in Chapter One, is to place before the media scholar, the historicity and continuity in structures of colonialism, postcolonialism, and media globalization around the world. Obviously these are not clearly demarcated processes and colonized countries have
...
been implicated centrally in such processes as much as their colonial masters who have been the focus of a majority of theory and research in international communication. In its linkage of case studies to interdisciplinary theory, the book draws the reader into various strains of critical dialogue in the field – a dialogue that has predominantly, and unfortunately, been the prerogative of graduate studies. The scope of case studies included then, is necessarily broad. Theoretical interpretations that connect case studies could merit individual books themselves, and are provided in this book inasmuch as they advance the narrative and contextualize the examples. Through this strategy, the book presents to the reader crucial theoretical issues in the fi eld and demonstrates how they are grounded (or not) in reality. The book also attempts to recharge international media research with the political energy that informed its origins, particularly in Latin America and South Asia. It identifies the signifi cant moments in political and academic history that have fashioned international media studies, and through extensive examples, lays bare areas that require further research. Such a task is undertaken recognizing the theoretically and empirically rich writing that has gone before, and piecing together such writing to offer a comparative and ethical analysis of the fi eld. The postcolonial framework informs this project for its direct and stunningly clear focus on the historicity of international interactions and its activist component that awards the student some direction for social justice." (Preface, page x-xi)
more
"Conflicts are more effectively managed if people understand the layers meaning in their conflicts and collaborate based on those meanings. In this book, author Peter M. Kellett analyzes and interprets real-life conflict stories as a way to create opportunities for more productive ways to navigate a
...
nd resolve conflict." (Publisher description)
more
"This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offe
...
rs a critical inquiry into the relation of visual images to social identities and social relations. Gillian Rose then goes on to investigate in detail the different methods for interpreting visual images. The strengths and weaknesses of each method are discussed in relation to a detailed case study, as well as to the more general issues outlined in the introduction. These methods include: compositional interpretation, content analysis, semiology, psychoanalysis, discourse analysis, audience analysis." (Publisher description)
more
"Werbung ist ein integraler Bestandteil aller Prozesse massenmedial vermittelten Öffentlichkeit. Sie ist Sozialisationsinstanz sowie Kultur- und Wirtschaftsfaktor. Aus der Perspektive der Medien- und Kommunikationswissenschaft geht dieses Lehrbuch zunächst auf den Gegenstand sowie auf die Geschich
...
te von Werbung und Werbeforschung ein. Anschließend werden rechtliche und ethische sowie ökonomische und organisatorische Rahmenbedingungen analysiert. Handlungsdimensionen und Handlungsrollen, werbliche Medienangebote sowie Rezeption und Wirkung sind weitere Themenkomplexe des Buches.
Guido Zurstiege ist Professor für Kommunikationswissenschaft an der Universität Wien." (Verlagsbeschreibung)
more
"The text focuses on the process of genre analysis, using the selected approaches discussed. The book provides examples and analyses of genres in an effort to support, illustrate, and extend any abstract concepts that have been introduced. More important, it gives students the theoretical tools to c
...
onduct their own primary research into genres. In that sense, the methodology is expansive rather than reductive. Presumably, two students could conduct an analysis of the same genre using different approaches and come up with divergent interpretations. In all cases, for an interpretation to be valid: (1) the analysis must be systematically applied, and (2) the analysis must be supported with concrete examples from the text (i.e., film, television episode, newspaper). It must be emphasized, however, that depending on the specific area of study, one approach may be more useful than another." (Preface, page xiii)
more