"Interviewing for Journalists focuses on the many types of interviewing, from the routine street interview, vox pop and press conference to the interview used as the basis of an in-depth profile. Drawing on previously published material and featuring interviews with successful columnists such as Emm
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a Brockes, who writes for the Guardian and the New York Times and Andrew Duncan of Radio Times. Interviewing for Journalists covers every stage of interviews including research, planning and preparation, structuring questions, the importance of body language, how to get a vivid quote, checking material and editing it into different formats." (Publisher description)
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"This book serves as a primer on Church teachings and practices concerning communication issues. It is in fact a quite condensed text on nearly every aspect of Church communication. Eilers views communication as a theological principle that "guides and directs the way we see, study, and live our Chr
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istian faith in a time when communication is central to human society" (Page 23). The first part is a rapid march through "communication spirituality," a comparison of the way the Church and media operate and a discussion of the way they relate to each other; ethical models of communication; the contributions of the Church to communication in society; and citation of numerous papal encyclicals and other Church pronouncements on communication. The book's longest section is its discussion of Pastoral Communication, covering preaching and liturgy as well as communication planning, the specifities of different communication means from interpersonal communication to multimedia, and parish, diocesan and national communication. The final unit deals with evangelizing communication with an emphasis on the importance of understanding its inter-cultural aspects, especially in non-Western cultures. Eilers offers suggestions for using traditional means of communications such as drama, song, pilgrimages for evangelization, and he stresses the importance of inter-religious dialogue." (CAMECO Update 3-2009)
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"Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of
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public health topics, coverage includes: conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues; measurement challenges posed by the broad range of media; use of content analysis across multiple media types; the potential for individual differences in audience interpretation of message content; case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research." (Publisher description)
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"Explores the application of systems ideas to investigate, evaluate, and intervene in complex and messy situations. The text serves as a field guide, with each chapter representing a method for describing and analyzing; learning about; or changing and managing a challenge or set of problems.The book
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is the first to cover in detail such a wide range of methods from so many different parts of the systems field. The book's Introduction gives an overview of systems thinking, its origins, and its major subfields. In addition, the introductory text to each of the book's three parts provides background information on the selected methods. Systems Concepts in Action may serve as a workbook, offering a selection of tools that readers can use immediately. The approaches presented can also be investigated more profoundly, using the recommended readings provided. While these methods are not intended to serve as "recipes," they do serve as a menu of options from which to choose." (Publisher description)
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"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea
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surement in South Africa and gives a glimpse of some of the problems associated with, and criticism on, audience measurement. The relevance of audience measurement for academic researchers is illustrated by means of a case study." (Page 516)
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"This book reveals the true impact of stories on our lives and how stories can create feelings of hope, take away psychological distress and even stimulate the immune system. It contains over 90 short stories, and allows readers to understand the patterns storytellers use to captivate attention and
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how truths are often encapsulated in stories." (Publisher description)
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"Almost entirely rewritten and updated, Global Journalism addresses the most pertinent issues and problems in today's global journalism and media environments, whilst providing an extensive overview of journalism throughout the world. This new edition recognizes the vast and rapid changes taking pla
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ce in international journalism. Its three interlinking parts first offer a thorough discussion of global media theoretical approaches; then survey the main issues confronting journalists, media organizations, audiences, and others in the media world, and thirdly focus on the media of the world's eight major regions." (Publisher description)
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"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b
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y a case study." (Page 422)
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"The Guide contains six main chapters. After an Introduction (Chapter 1) the Guide provides an overview of the phenomena of cybercrime (Chapter 2). This includes descriptions of how crimes are committed and explanations of the most widespread cybercrime offences such as hacking, identity theft and d
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enial-of-service attacks. The Guide also provides an overview of the challenges as they relate to the investigation and prosecution of cybercrime (Chapters 3 and 4). After a summary of some of the activities undertaken by international and regional organizations in the fight against cybercrime (Chapter 5), the Guide continues with an analysis of different legal approaches with regard to substantive criminal law, procedural law, international cooperation and the responsibility of Internet Service Providers (Chapter 6), including examples of international approaches as well as good-practice examples from national solutions." (Introduction)
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"Ethics for Journalists tackles many of the issues which journalists face in their everyday lives - from the media's supposed obsession with sex, sleaze and sensationalism, to issues of regulation and censorship. Its accessible style and question and answer approach highlights the relevance of ethic
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al issues for everyone involved in journalism, both trainees and professionals, whether working in print, broadcast or new media. Ethics for Journalists provides a comprehensive overview of ethical dilemmas and features interviews with a number of journalists. Presenting a range of imaginative strategies for improving media standards and supported by a thorough bibliography and a wide-ranging list of websites." (Publisher description)
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"Am Beispiel eines von den Autoren realisierten Evaluationsprojektes führt dieses Buch in die Planung und praktische Durchführung von qualitativer Evaluation ein. Anhand einer detaillierten Schritt-für-Schritt-Anleitung werden die Bestandteile eines Evaluationsprozesses von der Gegenstandsbestimm
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ung, Erhebung und Codierung der Daten bis hin zur computergestützten, kategorienbasierten Auswertung mit Hilfe der Software MAXQDA und der Verfassung des Berichts nachvollziehbar dargestellt. Die im Buch beschriebene computergestützte Vorgehensweise lässt sich auch bei knappen zeitlichen und finanziellen Ressourcen umsetzen. Eine Checkliste und weitere Arbeitshilfen unterstützen die Gestaltung eigener qualitativer Evaluationsprojekte." (Verlagsbeschreibung)
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