mediadev library

Das neue Handbuch des Journalismus und des Online-Journalismus

Wolf Schneider, Paul-Josef Raue

Bonn: Bundeszentrale für politische Bildung (bpb) (2012), 462 pp.

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Radio: Eine Einführung

Hans J. Kleinsteuber et al.

Wiesbaden: VS Verlag für Sozialwissenschaften (2012), 367 pp.

"Diese Einführung geht von der These aus, dass Radio das Vielfältigste aller Medien darstellt. Dies ist u. a. der Tatsache geschuldet, dass niemand so genau weiß, wo die äußeren Grenzen des Phänomens Radio liegen. Manches nennt sich heute Radio - z. B. Internetradio oder Radio-on-Demand -, da ... more

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Afghanistan Media Development & Empowerment Project (AMDEP) Media Law and Policy Program. Participants' Manual

Philadelphia, PA: Annenberg School for Communication, Center for Global Communication Studies (CGCS) (2012), iv, 381 pp.

"Through the design, development and delivery of curricula and the training program in Afghanistan on the subject of media law, the hope is to empower Afghan lawyers to serve as a critical resource to journalists, media managers, and local government officials. Through the trainings, participants ch ... more

Educomunicación

Victorino Zecchetto

Quito: Abya-Yala (2011), 235 pp.

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Politische Kommunikation: Theoretische Ansätze und Ergebnisse empirischer Forschung

Winfried Schulz

Wiesbaden: VS Verlag für Sozialwissenschaften, 3., überarb. Aufl. (2011), 385 pp.

"Der gegenüber früheren Auflagen vollständig überarbeitete Band gibt einen Überblick über theoretische Ansätze und Ergebnisse empirischer Forschung zum Verhältnis von Medien und Politik. Außer auf die herkömmlichen Massenmedien richtet sich der Blick auch auf politische Anwendungen und Ein ... more

Communication politique et lobbying

Theodoros Koutroubas, Marc Lits

Bruxelles: De Boeck (2011), 253 pp.

Kreative PR

Jens-Uwe Meyer

Konstanz: UVK, 2., überarb. Aufl. (2011), 271 pp.

"Der Autor stellt Techniken vor, mit denen sich spannende Geschichten rund um Unternehmen, Produkte, Dienstleistungen und Personen entwickeln lassen, auch wenn diese auf den ersten Blick wenig hergeben. Er gibt Anregungen, wie man Meldungen über technische und komplizierte Fachthemen so formuliert, ... more

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Interactive Storytelling for Video Games: A Player-Centered Approach to Creating Memorable Characters and Stories

Josiah Lebowitz, Chris Klug

Burlington, MA: Focal Press (2011), xi, 319 pp.

"Game stories have evolved from the simple kidnapped-girl plot of Donkey Kong to the complex novel-length tales of modern RPGs. In addition, the ability of the player to interact with and affect the story has created many new and different types of stories that are difficult if not impossible to por ... more

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Working on Health Communication
Key Guidance

Nova Corcoran

Los Angeles et al.: Sage (2011), 186 pp.

"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th ... more

Die PR- und Pressefibel: Zielgerichtete Medienarbeit. Das Praxisbuch für Ein- und Aufsteiger

Norbert Schulz-Bruhdoel, Katja Fürstenau

Frankfurt am Main: FAZ-Institut, 5., aktualis. Aufl. (2011), 400 pp.

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Impact Evaluation in Practice

Paul J. Gertler, Sebastian Martinez, Patrick Premand, Laura B. Rawlings, Christel M. J. Vermeersch

Washington, DC: World Bank (2011), xvi, 244 pp.

"This book off ers an accessible introduction to the topic of impact evaluation and its practice in development. Although the book is geared principally toward development practitioners and policy makers, we trust that it will be a valuable resource for students and others interested in impact evalu ... ation. Prospective impact evaluations assess whether or not a program has achieved its intended results or test alternative strategies for achieving those results. We consider that more and better impact evaluations will help strengthen the evidence base for development policies and programs around the world. Our hope is that if governments and development practitioners can make policy decisions based on evidence—including evidence generated through impact evaluation—development resources will be spent more eff ectively to reduce poverty and improve people’s lives. The three parts in this handbook provide a nontechnical introduction to impact evaluations, discussing what to evaluate and why in part 1; how to evaluate in part 2; and how to implement an evaluation in part 3. These elements are the basic tools needed to successfully carry out an impact evaluation. The approach to impact evaluation in this book is largely intuitive, and we attempt to minimize technical notation. We provide the reader with a core set of impact evaluation tools—the concepts and methods that underpin any impact evaluation—and discuss their application to real-world development operations. The methods are drawn directly from applied research in the social sciences and share many commonalities with research methods used in the natural sciences. In this sense, impact evaluation brings the empirical research tools widely used in economics and other social sciences together with the operational and political-economy realities of policy implementation and development practice. From a methodological standpoint, our approach to impact evaluation is largely pragmatic: we think that the most appropriate methods should be identified to fit the operational context, and not the other way around. This is best achieved at the outset of a program, through the design of prospective impact evaluations that are built into the project’s implementation. We argue that gaining consensus among key stakeholders and identifying an evaluation design that fits the political and operational context are as important as the method itself. We also believe strongly that impact evaluations should be candid about their limitations and caveats. Finally, we strongly encourage policy makers and program managers to consider impact evaluations in a logical framework that clearly sets out the causal pathways by which a program works to produce outputs and influence final outcomes, and to combine impact evaluations with monitoring and complementary evaluation approaches to gain a full picture of performance." (Preface) more

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Impact Evaluation in Practice

Paul J. Gertler, Sebastian Martinez, Patrick Premand, Laura B. Rawlings, Christel M. J. Vermeersch

Washington, DC: World Bank (2011), xvi, 244 pp.

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Triangulation

Uwe Flick

Wiesbaden: Springer VS, 3., aktual. Aufl. (2011), 129 pp.

"Das Buch führt anhand konkreter Vorgehensweisen in die Diskussion und Praxis der Triangulation ein. Es zeichnet Ursprung und Geschichte des Konzepts sowie kritische Diskussionen nach. Triangulation sollte sich nicht in der reinen Verbindung von Methoden erschöpfen. Erst in der Verknüpfung deren ... more

Communicating Church: Social Communication Documents

Franz-Josef Eilers

Manila: Logos (Divine Word) Publications (2011), 221 pp.

"This publication is a first attempt to collect data and documents on social communication in the history of the Church beginning with the bible as the first book of communication. The collection is based on the understanding of communication as 1. communication theology and 2. social communication ... more

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Kirche und Christentum: Grundwissen für Historiker

Volker Seresse

Paderborn: Schöningh (2011), 323 pp.

"Was sind Sakramente? Um welche Lehren stritten Katholiken, Lutheraner und Calvinisten? Wie waren die europäischen Kirchen organisiert? Was besagt Max Webers Protestantismusthese? Überall stößt man im Geschichtsstudium auf die Spuren von Kirche, Frömmigkeit und Religion. Wer hier nachliest, wir ... more

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Medición y evaluación en comunicación

Alejandro Álvarez Nobell

Málaga: Instituto de Investigación en Relaciones Públicas (IIRP) (2011), 112 pp.

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The Radio Drama Handbook: Audio Drama in Context and Practice

Richard J. Hand, Mary Traynor

New York: Continuum (2011), viii, 227 pp.

Acerca del cine como medio expresivo

Sergio Navarro Mayorga

Valparaíso: Editorial Universidad de Valparaíso (2011), 252 pp.

Ex-ante-Evaluation: Ein Planungsansatz für die Entwicklungszusammenarbeit

Stefan Silvestrini

Münster et al.: Waxmann (2011), 295 pp.

"Ziel des Buches ist es, durch die systematische Verknüpfung des Gegenstandsbereichs verschiedener Analyseansätze einen ganzheitlichen und theoretisch fundierten Bewertungsrahmen sowie einen methodisch ausgearbeiteten Verfahrensvorschlag für die Ex-ante-Evaluation von Programmen zu vermitteln. Im ... more

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