"The key idea of this book is to argue that a 'third generation' of reception studies and audience ethnography is presently taking shape and will establish itself in the near future. However, the division of the development of reception studies and audience research into three 'generations' outlined
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in this introductory chapter must not be taken matter-of-factly. Rather, the outline of the suggested division should be seen as a way of pointing out an emergent trend, a direction audience research could take. There are elements in the present research that already lead the way to the new agenda that future research should, in my view, address, but a solid body of research tackling the new field of research is yet to be done. I hope that with the book at hand we can help to address the new questions and outline the basic dimensions of the new field. The role of this book, in other words, is to act as a midwife: to suggest a 'story line' in cultural media research, a way to read its history in such a way that it points to the emergent trend outlined here and illustrated, developed and discussed in the chapters of this book." (Introduction, page 1)
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"The guidelines, written on behalf of the Association of Church Development Services (AG KED) and Misereor, provide basic knowledge about the most important communication technologies, from mail to radio, television, telephone, and fax to networking computers on the Internet." (commbox)
"Denis McQuail provides a coherent and succinct account of the concept of ‘media audience’ in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience A
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nalysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view ‘from the audience’ as well as the view ‘from the media.’ McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology." (Publisher description)
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"Enthält die Ergebnisse und eine Diskusion von zehn der wichtigsten Untersuchungen, die in den letzten Jahren zum Reality-TV, zur Nutzung von Informationssendungen im Fernsehen, zur Rezeption von Gewaltdarstellungen in Fernsehen, zum Umgang von Kindern und Jugendlichen mit Werbung, sowie zu Jugends
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tilen und Medien durchgeführt wurden." (Verlagsbeschreibung)
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