"Die Digitalisierung setzt die Medienbranche unter Druck – die Menschen wollen alle Inhalte immer und überall abrufen können. Doch nicht nur die Ausspielwege und Erlösmodelle, auch die Angebote selbst und ihre Herstellung ändern sich. STORY NOW ist ein praxisorientiertes Handbuch für alle, di
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e sich auf die digitale Dimension ihrer Medienprojekte einlassen wollen, von der Konzeption über die Produktion bis hin zur Verwertung." (Verlagsbeschreibung)
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"Der fünftägige Workshop beinhaltet nicht nur die persönliche Reflektion, sondern vor allem das Ausprobieren und das eigene Erleben mit der Videokamera. Gemeinsam geht die Gruppe der Frage nach, was es heißt, eine persönliche Geschichte im Format des Digital Storytelling so zu entwickeln, dass
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sie auch andere anspricht. Wie kann man in einem kollektiven Prozess eine Geschichte über gesellschaftliche Belange filmisch entwickeln und umsetzen? In wenigen Tagen entstehen so gemeinsam entwickelte Videos. Die Gruppe erlebt systemische Methoden, wie sie der Sozialwissenschaftler Otto Scharmer in der so genannten „Theorie U“ entwickelte. Sie macht eigene Erfahrungen mit der Radikalität des filmpädagogischen Ansatzes des Participatory Video, das die Deutungshoheit über die eigene Realität komplett der Gruppe überlässt. Das ist es, was die Teilnehmenden später auch Jugendlichen und jungen Erwachsenen ermöglichen werden." (Seite 23)
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"There is a story at the heart of every nonprofit. Telling our stories makes our work real and tangible. They embody the spirit of our work, and get to the heart of why we do what we do. We hope this guide has helped you get started with telling your stories." (Conclusion, page 32)
"Follow Me Around", "Haul" und "Vlog"? Verstehen Sie, wovon hier die Rede ist? YouTube boomt. Und wenn auch Sie Webvideos nutzen und zum festen Bestandteil Ihrer Online-Marketing-Aktivitäten machen wollen, dann sollten Sie unbedingt dieses Buch lesen. Egal ob Sie YouTube für eigene Kanäle einsetz
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en oder im Kundenauftrag Strategien erstellen und umsetzen: Hier haben Sie alles an der Hand, um Ihr Projekt YouTube von Anfang in die richtigen Bahnen zu lenken. Angefangen bei der eigenen Strategie, der Kalkulation eines Channels, der Produktion von Inhalten, der Veröffentlichung der Videos bis hin zur Erfolgsanalyse und der Communitypflege werden alle wichtigen Aspekte eines erfolgreichen YouTube-Kanals behandelt. Die vielen Praxisbeispiele und Best Practices helfen Ihnen zudem, Anregungen für eigene Projekte zu finden." (Verlagsbeschreibung)
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"This report examines the uses of digital media among non-governmental organizations (NGOs) working with migrants and refugees primarily in Europe. Based on interviews with leaders at over 20 NGOs, this report documents how organizations are thinking about digital and media literacies for combating
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xenophobia. NGOs are strategically leveraging various storytelling techniques to build effective communication campaigns that identify and respond to discriminatory messages and racist sentiments prevalent in public discourse. This report highlights seven key strategies for digital storytelling that is current practice as well as a five-part framework of emergent practice. The report concludes with a series of recommendations for the management of digital media programs and projects." (Abstract)
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»Wer Storytelling beherrscht, erreicht und fasziniert Menschen«, leitet Content-Experte Klaus Eck sein Vorwort zum Buch ein. »Die Theorie der Content Creation ist für die meisten Kommunikationsprofis kein Problem mehr. Doch was fehlt, sind die Umsetzung, die Ideen, die richtigen Tools. Genau an
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dieser Stelle setzt das Buch von Pia Kleine Wieskamp an: Es liefert Lösungen und lässt Storytelling-Praktiker zu Wort kommen, die bereits erfolgreich umgesetzte Storys präsentieren.« In diesem Buch erläutern Experten aus der Praxis ihres Berufsalltags heraus, was Storytelling bedeutet und wie sie die Methode ein- und umsetzen." (Verlagsbeschreibung)
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"Mojo: The Mobile Journalism Handbook is the first book devoted specifically to training citizens, journalism students and media professionals to produce professional-quality videos with only a mobile device. As journalism becomes increasingly competitive, students and emerging professionals need a
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broader skillset to make themselves more employable, whether as mainstream or entrepreneurial journalists [...] Burum and Quinn underline the importance of story and storytelling, the crucial context journalists always need to keep in mind [...] How-to videos on the companion website offer powerful ways for learners to absorb the content easily, walking them through the key mojo components of research, shooting, scripting, voice-over, editing and post-production." (Back cover)
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"While the importance of the role of storytelling can hardly be overestimated, the impact of digitalization on this role is more ambivalent. In this second book-length publication of the programme Media and Education in the Digital Age – MEDA, the authors take a critical stance towards the alleged
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emancipative affordances of digital storytelling in education. The collection is inspired by the effort of making professional educators aware of the risks of the digital turn in educational storytelling but also of the opportunities and the conditions for critical engagements. Based on their research and field experience, fifteen scholars discuss in nine chapters these risks and opportunities, providing ideas, evidence, references and inspiration to educators and researchers." (Publisher description)
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"This handbook will guide you in telling the stories of your community. This handbook is full of information about the basics of storytelling. Rules, story structure, and three important elements of a story that keep the narrative moving." (Page 2)
"Desde su primera edición en el año 2005, la presente obra ha servido como guía práctica para acompañar a los candidatos y sus asesores durante todo el proceso electoral y hoy en día sigue ofreciendo valiosas herramientas tanto tradicionales como también relacionadas con las nuevas tecnologí
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as. Pero una cosa es ganar unas elecciones y otra cosa muy diferente es gobernar. Por eso, Carlos Andrés Pérez dedica la segunda parte de su libro a la manera como ejercer el poder de una forma responsable, o sea, cómo cambiar de la comunicación de campaña a la comunicación de gobierno. Tanto el candidato como el gobernante deben ser contundentes, generar credibilidad y confianza. En esta séptima edición Carlos Andrés Pérez nos sorprende con una nueva faceta de la comunicación política para llegar mejor al público, el Storytelling. Un nuevo nombre para un concepto muy antiguo, que se remonta a tiempos bíblicos, y consiste en contar historias y experiencias personales, en vez de abrumar a la gente con tantas cifras y teorías abstractas." (Prólogo, página 15-16)
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"This article begins with a literature review of Participatory Photography (PP) that highlights how this tool has been mostly implemented for action research, advocacy, and public health purposes. It shows how scholars have only quite recently begun to recognise its ability to generate change among
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PP participants. This is followed by a description of the project that was carried out in Kenya, including its background, objectives and daily activities related to peacebuilding. Offering insight into crucial aspects of this work, examples of the photographs taken by participants and related stories are presented. The conclusion is preceded by reflections on the effectiveness, limitations and potential risks involved in carrying out PP projects in post-conflict settings." (Abstract)
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"This article draws on the first extensive study of community radio audiences in the Middle East to contribute new insights about documenting the impacts of community radio, and the evaluative mechanisms that should be in place for non-profit, community media to better fulfill their mission to serve
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the community. Building on critical ethnographic audience research, I argue for a storytelling approach that facilitates personal narratives and cooperative focus groups among community radio audiences." (Summary)
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"This guide is for anyone who wants to create social change, and who wants to learn how storytelling can help. The guide is divided into four color-coded sections. The strategy section is about how to use storytelling to best effect. The storytelling section offers ideas on how to tell a good story.
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The methods section covers some techniques in storytelling. And the structure section looks at how to incorporate storytelling into your everyday work." (Page 1)
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"Storytelling. Está muy de moda esta expresión y vamos a conocerla, a descubrir sus orígenes próximos y remotos. A aprender esta técnica de comunicación, sus potencialidades y sus límites. Y ver cómo podemos aplicarla en nuestro medio radiofónico." (Introducción, página 4)
"Vietnam thrives on a rich tapestry of stories across generations; personal and collective stories that form precious threads in the fabric of a diverse nation of more than 90 million people. There are valuable stories waiting to be told by Cham fisherwomen and men living in An Giang; by Hanoi stree
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t cleaners living with disabilities; by farmers growing cassava in the Quang Tri highlands. Such stories not only help us understand the diversity of this dynamic country, but can also inform important development decisions that impact the people whose stories most need to be heard [...] CARE believes that a vibrant, diverse society becomes stronger when everyone can equally contribute their voice to decisions that impact them. This is why CARE is using Community Digital Storytelling (CDST); an innovative participatory development approach that enables people to gain knowledge, build their confidence and share their concerns with others who can address them. CDST builds on the full potential of people often unheard; strengthening the wider society in the process. Through Community Digital Storytelling, community members collectively create and share stories in their own language using audio, photos and music. The resulting photo-videos are often 3-5 minutes long and in the local language. These stories are driven by the community members themselves who develop the content and decide what photos best represent the narratives they want to tell." (Page 3)
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"This study examined the use of a locally developed storytelling prompt as an alternative medium for HIV and AIDS awareness and prevention messages among rural university students in Limpopo Province, South Africa. An assessment of first-year students’ (n=21) response to a storytelling stimulus wi
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th local and familiar content shows a high uptake of the content messages in six persuasive narrative mediators: recall, narrative interest, absorption, identification with the main character, intention to commit to at least one health behaviour and self-efficacy. There were statistically significant correlations between narrative interest and recall, as well as between absorption and intention to commit to at least one health behaviour. Within the narrative theory framework, I argue for differentiated and culturally sensitive strategies and modes on HIV and AIDS communication to broaden the scope of focus to marginal areas where educational entertainment (EE) programmes may be inaccessible and ineffective. Finally, I discuss opportunities for further research that assess the effectiveness of local stories on a larger scale." (Abstract)
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"Complex TV offers a sustained analysis of the poetics of television narrative, focusing on how storytelling has changed in recent years and how viewers make sense of these innovations. Through close analyses of key programs, including The Wire, Lost, Breaking Bad, The Sopranos, Veronica Mars, Curb
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Your Enthusiasm, and Mad Men the book traces the emergence of this narrative mode, focusing on issues such as viewer comprehension, transmedia storytelling, serial authorship, character change, and cultural evaluation. Developing a television-specific set of narrative theories, Complex TV argues that television is the most vital and important storytelling medium of our time." (Publisher description)
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