"Each chapter starts with a brief recap of the key lessons that are covered in storytelling with data. This is followed by: 'practice with Cole': exercises based on real-world examples posed for you to consider and solve, accompanied by detailed step-by-step illustration and explanation; 'practice o
...
n your own': more exercises and thought-provoking questions for you to work through individually without prescribed solutions; 'practice at work': thoughtful guidance and hands-on exercises for applying the lessons learned on the job, including practical instruction on when and how to solicit useful feedback and iterate to refine your work from good to great Much of the content you’ll encounter here is inspired by our storytelling with data workshops. Because these sessions span many industries, so do the examples upon which I’ll draw. We’ll navigate between different topics—from digital marketing to pet adoption to sales training—giving you a rich and varied set of situations to learn from as you hone your data storytelling skills." (Introducion, page xii)
more
"Desde el comienzo de su pontificado, Francisco ha enfatizado que no hay futuro sin un enraizamiento en la historia vivida. En su mensaje para la Jornada Mundial de las Comunicaciones de este año, resalta aún más la importancia de la herencia de la memoria y la historia también en la comunicaci
...
n. El tema elegido por el papa es: “‘Para que puedas contar y grabar en la memoria’ (Ex 10, 2). La vida hace historia”. Relación, narración, memoria e historia son los grandes ejes que conforman el horizonte comunicacional del mensaje papal. “El ser humano es un narrador”, afirma el papa. Él necesita “tejer” historias, “’revestirse’” de historias”, para cuidar y guardar la propia vida. La propia palabra “texto”, de hecho, proviene del latín “textus”, que significa precisamente tejido. Ser es tejer relaciones y sentidos. En los últimos años, gracias a la digitalización, la narración de hechos e historias va ganando importantes avances. Hoy podemos hablar de “narrativas transmedia”, es decir, de una “estrategia narrativa que, además de exandir los mundos ficticios en diferentes medios y plataformas, también da importancia a la participación de los fanáticos en esta expansión”, como afirma Carlos Scolari, investigador en Comunicación y profesor de la Universitat Pompeu Fabra (Barcelona). Para la construcción de estas narrativas, se utilizan varios medios y plataformas socio-digitales, que se articulan para contar una misma historia, pero que, al mismo tiempo, se desarrolla en varias historias paralelas, como libros, películas, juegos, historias en cómics, sitios web, videos, blogs, redes sociales digitales, etc. En otras palabras, la misma idea de narrativa se desvincula cada vez más de una cierta “matriz escritural”, reinventándose en los diferentes lenguajes y potencialidades abiertos por la digitalización y la conectividad." (Página 4)
more
"This open access book considers the stories of adolescents and young adults from different regions of the world who use digital media as instruments and stages for storytelling, or who make themselves the subject of storytelling. These narratives discuss interconnectedness, self-staging, and managi
...
ng boundaries. From the perspective of media and cultural research, they can be read as responses to the challenges of contemporary society. Providing empirical evidence and thought-provoking explanations, this book will be useful to students and scholars who wish to uncover how ongoing processes of cultural transformation are reflected in the thoughts and feelings of the internet generation." (Publisher description)
more
"In the formative evaluation, church data from the retrospective baseline showed that after being exposed to the “What’s Your Story?” methodology by Heartlines, 42% of respondents had engaged in further intentional storytelling with others. In comparison to this, in the summative evaluation, a
...
full 80% of respondents reported that they had engaged in further storytelling processes with others. This increased likelihood of someone adopting the WYS approach amongst respondents that were introduced to WYS in the period after the formative evaluation can, in part, be explained by the issue of ‘dosage.’ That is, the level of exposure that the respondent had to WYS at the point of being introduced to it. In the formative evaluation, 56% of respondents had medium to high dosage. In the summative evaluation, however, this had increased to 84%. These findings provide evidence that the greater the exposure to WYS when it is introduced to participants, the greater the likelihood that it will be taken up as a methodology that participants then introduce to others. This finding also suggests that Heartlines took on board the recommendation in the formative report to support higher dosage options. Workplace data were only collected once, during the formative evaluation of WYS in churches. Of these workplace respondents, 48,5% reported that they had gone on to adopt the WYS approach and the issue of ‘dosage’ was also an important factor in determining who chose to adopt the WYS methodology. Once individuals have adopted the WYS methodology, the evidence suggests that the vast majority repeat the methodology more than once and that those who are exposed to it cascade it even further into their homes, neighbourhoods, workplaces and communities. The findings also give strong evidence for positive changes as a result of being exposed to WYS. These are found at the level of the individual, within churches, workplaces or other organisations, and beyond these organisations into the wider community." (Executive summary)
more
"The book develops theoretical, methodological, and practical resources for listening to digital stories through a series of carefully selected international case studies, from dementia care education to campaigns in the UN to ban cluster munitions. The case studies explore and illuminate different
...
ways that digital stories have – and have not – been listened to in the past. The authors expose the great potential as well as the complexity of using powerful personal stories in practice. Together, the case studies highlight that processes of listening to, learning from, and making use of digital stories involve unavoidable processes of reinterpretation, recontextualisation, and translation which have significant ethical and political implications for storytellers, listeners, and society." (Publisher description)
more
"A personal relationship with God is central to Evangelical belief. It unfolds as believers interpret internal sensations as coming from outside—from God. How does the formulaic design of testimonies present the audience with a personal relationship with God as a pursuit that is both feasible and
...
deeply desirable? Analyzing the discursive rules structuring the appearance of emotion in the most popular testimonies on the online platform of 'Christianity Today' reveals that such texts expertly present a microcosm in which the experience of reading mirrors the trajectory toward belief writers describe. To read a testimony from start to finish, readers must choose to tolerate the unfamiliar: that is, feel emotions that specifically belong in an Evangelical frame. Online written testimony relies on compelling storytelling to move readers, making them practise what it feels like to hand over part of one’s own story to God." (Abstract)
more
"Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data. DataStory teaches you the most effective ways to turn your data into narratives that blend th
...
e power of language, numbers, and graphics. This book is not about visualizing data, there are plenty of books covering that. Instead, you’ll learn how to transform numbers into narratives to drive action." (Publisher description)
more
"Lernen Sie Geschichten zu erzählen per Smartphone- Video – von Planung und Aufnahmekonzept über den Dreh bis zur Postproduktion auf iPhone oder iPad. Unter Anleitung von Mobile Journalism-Profi Robb Montgomery kommen Sie schnell zu ersten Ergebnissen. Kapitel für Kapitel verrät er Ihnen Praxi
...
srezepte für verschiedenste Genres – unter anderem Porträt, Interview, Erklär-, Unboxing-, Food- oder 360°-Video sowie Livestreaming und Studioproduktionen.Die nötigen filmischen und journalistischen Grundlagen für packendes Storytelling sowie das Arbeiten mit Apps zum Filmen, Texten, zur Nachbearbeitung und zur Erstellung von Video-/Foto-Collagen für Social Media erlernen Sie fast nebenbei." (Verlagsbeschreibung)
more
"Dieses Buch beschreibt den professionellen Weg zu einer spannenden Erzählung. Es gibt praxistaugliche Antworten auf alle entscheidenden Fragen: Welche Stoffe taugen für lange Geschichten? Wie halte ich die Spannung von Anfang bis Ende aufrecht? Wie finde ich meine Erzählstimme? Und wie entwickel
...
t man ein Sound-Design für komplexe Erzählungen? Ein Praxis-Buch, mit dessen Hilfe sich die Potenziale von Radio und Podcast entfalten lassen. Die Website zum Buch bietet weiterführende Links und ergänzt aktuelle Entwicklungen." (Verlagsbeschreibung)
more
"The Panguna Listening Project (PLP) is an initiative of the Catholic Diocese of Bougainville (DOB), led by Bishop Bernard Unabali seeking to make the voices of the people heard and making the people safe in the Panguna mine-affected areas. It is a neutral project and does not take a position on the
...
future of mining in Bougainville [...] Developing from the Bishop’s interest in supporting communities in the mine-affected communities, community consultations were held to engage further input. An initial 2-day scoping meeting was held at Tunuru Mission Station in 2017 and key stakeholders and local members were invited to discuss the potential of PLP. Based on the positive feedback funding support was sought by the Diocese of Bougainville from Misereor e V. from Germany. To launch PLP, a Stakeholder meeting was held at Manetai Mission Station in May 2018, led by Bishop Bernard Unabali and Project Manager Bonaventure Kenulei, bringing together stakeholders and community members to provide project information as well as to engage in collaborative planning. This book outlines the responses and comments from community members in the first two stages of PLP. It documents the main themes from the community data and meaningful comments from the Listening team from their experiences of listening to conversations in the mine-affected communities. It also includes individual stories and photos from the Panguna mine-affected communities which were collected through community "storytelling sessions." (Introduction, page 6)
more
"Im ersten Teil, "Connect", möchte ich Sie mit der Welt der Story und ihrer Wirkungsweise verbinden. Hier kommen Psychologen, Evolutionsbiologen und Gehrinforscher zu Wort. im zweiten Teil, "Copy", zeige ich Ihnen Tools und Techniken, mit denen Sie selbst überzeugende Storys entwickeln können. Es
...
sind Kopiervorlagen, abgeleitet aus Romanen, Filmen oder politischen Reden. Im dritten Teil, "Create", finden Sie Beispielgeschichten für typische Situationen aus dem Arbeitsleben, wie Gründung, Branding oder Change." (Seite 12)
more
"An important sub-discipline within the field of Communication and Social Change addresses how meaningful participation can be practically implemented. This article presents the case of an intervention developed by the NGO ‘Half the Sky Movement’ and reflects upon how participation took shape wi
...
thin a primarily top-down program model. The design of the project bridges traditional, outsider-led and participatory, bottom-up design. The project accomplishes this by focusing on small group discussion and short videos as catalysts for reflection. In addition, the data suggest that storytelling may be particularly helpful for promoting engaged discussion and critical reflection." (Abstract)
more
"Wie funktioniert das Prinzip Storytelling und warum wird es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen? Spannend und unterhaltsam beantwortet Anja Fordon diese Fragen. Zahlreiche Praxisbeispiele und wirkungsvolle Tipps und Tools helfen Marketingverantwortlichen und
...
Unternehmen sich neu, wertvoll und nachhaltig zu positionieren. Die Autorin präsentiert einen vollständigen Leitfaden zur Entwicklung Ihres persönlichen Storytelling-Stils, der sich im Marketing und PR-Alltag als überaus hilfreich bewährt hat. Zudem erklärt sie, warum neue Generationen einen neuen Ansatz im Marketing erwarten und legt dies - erfrischend provozierend und fundiert - aus sozio-kultureller und psychologischer Perspektive dar. Ihre Einsicht lautet: In Zeiten extremer Veränderungen, Gewalt, Terrorismus, politischer Instabilität, Digitalisierung und Globalisierung kommen wir Menschen wieder an einen Punkt der Sinnzäsur. Der Wunsch nach mehr Realität, nach Bedeutung und Sinn beschäftigt uns. Für Markenverantwortliche heißt das, Vermarktung als Konzept kritisch zu hinterfragen und neu zu erfinden. Authentisches Storytelling bietet einen Schlüssel dazu." (Verlagsbeschreibung)
more
"This chapter describes how digital storytelling can be used as a method for data collection. The author’s dissertation study is used to demonstrate the practical application of this method." (Abstract)