"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises
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and real-world examples undergirded by theories and research from a range of academic disciplines: social and cognitive science, communications, systems thinking and human-centered design. The authors provide step-by-step frameworks for practicing public interest communications and illustrate each framework with multiple perspectives through practitioner interviews. Through a focus on fairness and ethics, the book helps readers acquire the mindset of a public interest communicator. This book is an ideal resource for students in strategic communications, health and environmental communications, public relations, journalism, social entrepreneurship, political science and advertising, and in public interest communication courses specifically, who wish to promote lasting change on issues that advance the greater good. Accompanying online materials include worksheets and links to further resources such as videos and podcasts." (Publisher description)
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"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; d
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raws upon communication principles and theory but prioritizes actionable lessons for how entertainment-education actually works." (Publisher description)
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"Consideration of social norms is a key component missing from many anti-corruption efforts, and we believe this absence partially explains the difficulty the sector has experienced in stimulating lasting behavior change away from corrupt practices. This is particularly true in fragile and conflict-
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affected states. Yet they are often overlooked in efforts to understand why corrupt patterns of behavior (regardless of the form) exist and why they are so resilient to intervention. Social norms are the mutual expectations held by members of a group about the right way to behave in a particular situation. They matter tremendously to the choices an individual makes about how to behave in certain situations because people want to be liked and to belong. We often follow prevailing group behaviors to gain or avoid losing social appreciation, respect, and acceptance. Whether a corrupt act is supported by mutual expectations within a group will influence an individual’s choice to participate in or resist the corrupt practice in a particular context. The desire to belong and behave “correctly” may lead the individual to engage in corruption, even if he or she believes corruption is wrong and that people should act with integrity. The importance of belonging can override contrary attitudes, morals, and even the prospect of legal penalties, particularly in fragile states where uncertainty and insecurity prevail and one’s social connections are key to survival." (Introduction, page 8-9)
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"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground
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experience with a focus on reaching the hardest-to-reach populations in the final polio reservoirs of the world. It provides a comprehensive strategic framework and identifies the key steps of planning and executing an effective and adaptive polio communication response from mass media all the way down to interpersonal communication [...] Previous polio communication strategies often utilised risk communication and targeted individual caregivers with facts about polio and polio vaccination. The new polio strategy is specifically designed to address the dynamic perceptions and social norms that deter caregivers in the remaining 1% of the world from vaccinating their children. Our shift to social norm communication is grounded in recent polling research on populations affected by polio in endemic and outbreak contexts, and their responses to polio eradication efforts. Primarily, this research shows the prevalence of unsupportive social norms in high-risk areas." (Introduction)
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"How does media influence beliefs, attitudes, and behaviors? We know surprisingly little about this influence and I argue that two mechanisms account for its impact. Media provides new information that persuades individuals to accept it (individual channel), but also, media informs listeners about w
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hat others learn, thus facilitating coordination (social channel). Using a field experiment in Mexico, I disentangle these effects and analyze norms surrounding violence against women. I examine the effect of a radio program when it is transmitted privately versus when it is transmitted through public outlets. Although I find no evidence supporting the individual mechanism, the social channel increased rejection of violence against women, support for gender equality, and unexpectedly, increased pessimism regarding the future decline of violence." (Abstract)
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"Kathrin Nieder-Steinheuer hat ein Modell entwickelt, mit dem sich die kommunikative Verfasstheit der Kategorie des Christlichen im Unterhaltungsformat analysieren lässt. Grundlegend dafür ist der in den untersuchten Formaten festgestellte Zusammenhang zwischen kirchlichen Räumen und geographisch
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en Konzepten einerseits und religiöser Normativität und statistisch-normalistischen Konzepten andererseits. Die bisherige theologisch dominierte Religiotainment-Forschung wird somit durch ein nicht normatives Analyseinstrument für die kulturelle Gegenwart des Christlichen im Unterhaltungsformat ergänzt." (Verlagsbeschreibung)
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